HOW TO MAKE BRANDS WORK FOR YOU!

WHAT’S THIS SESSION ABOUT?

IAN FERGUSSON

SEO ACCOUNT MANAGER

WORKING WITH BRANDS AND BLOGGERS FOR 5 YEARS

WHAT’S THIS SESSION ABOUT?

WHAT’S THIS SESSION ABOUT?BRIDGING THE GAP BETWEEN BLOGGERS AND BRANDS

EQUIPING YOU WITH TECHNIQUES TO WORK WITH BRANDS

WHAT DO PEOPLE WANT FROM YOU AS A BLOGGER?

THEY DONT WANT YOUR SOUL THEY WANT YOUR TALENTS

I WANT THE WEB FULL OF AMAZING CONTENT

I WANT TO CREATE AMAZING CONTENT

I WANT TO READ AMAZING CONTENT

EVERYONE IS WORKING TOWARDS CREATING AMAZING CONTENT(Some just do it better than others)

BRANDS

GOOGLE

READERS

IN THE PAST BRANDS WANTED TO PLACE PRE-WRITTEN CONTENT WITH LINKS IN IT

AND BLOGGERS WOULD GET PAID FOR IT!

CASH COW

GOOGLE WEBMASTER QUALITY UPDATE – DON’T SELL LINKS

GOOGLE ONLY WANT AMAZING CONTENT UPDATE #2

BRANDS HAD TO GET SMARTER!!

WHAT IF BRANDS AND BLOGGERS CREATED A PARTNERSHIP

GOOGLE WOULD GET WORLD CLASS CONTENT – SEO THUMBS UP

BRANDS WOULD GET EXPOSURE TO YOUR READERS – AND GOOGLE FRIENDLY SEO LINKS

YOU READERS WILL COME BACK FOR MORE UNIQUE CONTENT

SO WHAT DO YOU GET?

MORE MONEY?

BUT WAIT . . . .

GOOGLE WEBMASTER QUALITY UPDATE – DON’T SELL LINKS

LETS NOT END UP HERE AGAIN

WHAT ABOUT OPENING A DOOR TO THE WORLD OF BRANDS

EXPERT INTERVIEWS

FREE ADVERTISING

INTERNAL DATA / INFOGRAPHICS

BE A BRAND AMBASSADOR OR VOICE OF THE BRAND

REVIEW SERVICES AND BECOME A CRITIC

BUT WHY SHOULD I DO ALL THIS?

GOOGLE ONLY WANT AMAZING CONTENT UPDATE #2

REMEMBER THIS

YOU READERS WILL COME BACK FOR MORE UNIQUE CONTENT

AND THIS

MORE MONEY?

THIS IS STILL AVALAIBLE TOO!!

ADVERTISING OPPORTUNITIES

YOU ARE IN CONTROL

TOP TIPS.

WORK WITH BRANDS TO DEVELOP CONTENT

UTILISE WHAT THEY HAVE TO OFFER

DON’T SELL YOUR INTEGRITY

ONLY TAKE QUALITY PAID CONTENT

GOOGLE LOVES GREAT CONTENT SO MAKE SURE THAT’S WHAT YOU ARE CREATING!

THANK YOU

QUESTION TIME?