Bloggers - The New Super Affiliates
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Transcript of Bloggers - The New Super Affiliates
Bloggers - The New Super Affiliates
Jim Kukral, Founder, BlogKits.com
NO CHARTS!!!
Keep itShort!!!
Bloggers Can Be Affiliates? Really?
Super affiliates today are essentially the webmasters from 5-10 years ago
Bloggers are the next wave of super content producers, soon to be turned super affiliates
This session will discuss who they are, where they are, why they’ll produce and how to attract them + I hate charts!
Millions-ca-Zillions!
63 Million!175,000 / day1.2 mil posts/day
Your Idea About Blogs Might Be Wrong!
99% of those are long-tail, producing less than 100 visitors a day
Collectively producing trillions of pages of content on niche topics
By 2010, blog content will dominate the landscape
When you search, what will you find?
So What IS A Blog & What Isn’t?
NOT a blog!
So What IS A Blog & What Isn’t?
NOT a blog!
So What IS A Blog & What Isn’t?
Those are big media websites that have comments and use CMS
“REAL” blogs are the long tail (99% of 63 million with low-traffic)
“REAL” blogs are not businesses“REAL” blogs are dying to work with you“REAL” bloggers want to make money
(even if it is a little at a time)
Who’s Blogging?
It’s not all political, entertainment and sex blogs
Most are personal journalsMale: 69%Female: 31%
HUGE in Asia
So, What’s The Problem?
Bloggers & affiliate marketers have issues Low-traffic “real” bloggers don’t have many
options LIES! LIES! LIES! CPM and CPC snobs, but change is coming!
Spurred by lack of results Can earn more with one sale than an entire
month of Adsense pennies/day Will you be there for bloggers? Can you be?
Yes!
More Problems & Issues We Face
How do you reach that long tail? Worth my time and effort?
Bloggers view their blogs as homes, the standard rules of AM don’t apply
Pitching a product & remaining transparentBloggers are writers, not marketers We make it way too confusing& Too hard to know what to do, make it
easier
So What Do Bloggers Want?
Time to redo your thinkingRedo your artwork to fit “in” blogs, not “on”
themSidebars and blog entry placementWhite, non-flashy, subtle, “texty”, classyText: Don’t use “buy”, use words like
“support” or “help” or “tip”Be conversational, friendly
Let’s Talk About Tips
Friends help friends…Bloggers help bloggers…Stop thinking in terms of “buy now” or
“click here”Start thinking about how friends
recommend to other friendsBeing up front and asking for a tip worksIdea: Sell “tips/credits” to your system
So What Do Bloggers Want?
Text: “Help me support my blog? Check out these nachos from NachoWorld.com”
Text: “My blog is supported by our friends at DoggyEyeLiner.com – Does your dog wear makeup?”
Text: “Advertisement: I liked this book about foot fungus, you might like it too, check it out.”
NOTE: Always disclose! NEVER try to fool a reader!
So What Do Bloggers Want?
Banners…
So What Do Bloggers Want?
They want to feel special They want attention Give them something unique/fun/helpful Like what? Informative/fun videos they can
embed in their blogs. 30-second video product reviews…
Helpful/fun tools/calculators they can use (example: my blog is worth $$$)
Give it to them in widget form! Viral stuff
More Ideas…
Send them a product, ask them to review it and use affiliate link in review (disclosed)
Test out sites like ReviewMe.comOnly work with sites that require clear
disclosure#1 Rule: Don’t try to fool anyone, or ask
bloggers to try, it’ll backfire (Walmart)Don’t forget coupons!
TIP: Recruit Affiliates Through Blogs
The big bloggers have a lot of pullTarget the top thought-shaping blogs in
your nicheBuy recruiting ads on those blogs,
reaching other bloggersWorks like a super affiliate recruiting
machine
Is This Stuff Possible Jim?
Yes, it is…You just have to try…Don’t need to spend a ton of moneyGet creative, get crazy, do something you
never thought you would do, JUST TRY!Example: Take your top 10 converting
products and video review themRelease video to your affiliates that are
bloggers to embed in their blogs
Ok, What Converts & How?
Custom creative built for blogsEvery blog has a sidebarEvery blog has a content area (blog entry)Those 2 spots are your hot spotsDon’t put ads inside blog entry, put them
around themSubtlety, fun, white space, non flashyB2B and software/tech converts well
Video?
Video converts!www.bubbleply.comwww.rovion.comTry video creativesTutorialsVideo white papers
How To Find More Bloggers?
www.technorati.comwww.blogsearchengine.comhttp://Blogsearch.google.com www.icerocket.com
Global Blogging: Bonus Material
Are you thinking global yet? You should be! Blog posts by language = 39% English, 33%
Japanese & 10% Chinese 74% of Japanese read blogs – US=27%,
China=39% Blogs are mainstream in Asia Thought? How expensive and hard would it
really be to have a company blog or set of banners written/translated in Chinese or Japanese?
Questions?
Contact MeJim [email protected]