BLOGGER

BY :

HE

NO

CK

What is Blogger?

• http://www.youtube.com/watch?v=NjwUHXoi8lM&feature=player_detailpage

History

• Co-founded by Evan Williams and Meg Hourihan of Pyra Labs in 1999

• Struggled because of resistance to support advertisements

• Bought out by Google in 2003, major redesign in 2004 leads to Blogger becoming the 16th most visited site in 2007

COMPETITION

Blogger

PROS• Free !!!

• Reliable

• Easy to use interface

• Very customizable

• Google analytics

CONS• Limited in comparison

• Google owns your content

WordPress

PROS• 100% Control

• Access to thousands of plug-ins

• You own your own content!

CONS• Requires paid web

hosting

• Can be unreliable (Crashing servers/hacked)

• User interface can be confusing

Key Performance Indicators

• Comments

• Overall blog visits (Analytics)

• Breakdown of traffic source

• Top viewed posts

• Average views per post

• Social shares

Tips & Cautions

Like all social media sites, just be careful what you blog. Especially on blogger because when people tell stories they tend to give away too much information (landmarks, names, etc.)

Who uses blogger?

While most “serious” bloggers use WordPress, a lot of small businesses use them to connect with customers who might not live in the immediate area.

What’s in store for the future?

Well a possible threat for Blogger is the fact that a lot of people have termed it a “training wheels” website. This can result in eventually blogger becoming outdated as people become better at blogging and more willing to pay for it.

SOURCES

• http://buzz.blogger.com/2011/07/you-can-do-some-amazing-things-with.html

• http://blog.hubspot.com/marketing/business-blogging-metrics-kpis-list

• http://shanicecameron.com/blogger-vs-wordpress-which-is-right-for-your-blog/

• http://shopthebbar.com/blog/wordpress-vs-blogger-the-pros-and-cons/

• http://en.wikipedia.org/wiki/Blogger_(service)