University of Nevada, Reno

Graduating Business Marketing Student

ALIX LAUB

ABOUT ME

I am a creatively driven marketing and graphic design student who believes in using energetic and adventurous ideas as a guide to fulfilling my visions and abilities.

ABOUT ME

ABOUT ME

Graduation : May 2012

Degree: Bachelor of Science, Business Marketing Major

ABOUT ME

Outside of the marketing world..

• I am a born and raised Lake Tahoe local.

• I am an outdoor enthusiast

• I hike, bike, swim, wakeboard, snowboard, ski, camp, scooter ride, rock climb, and long board.

• I am the owner of an awesome Siberian Husky.

• I am inspired by music

• I am a highly social, energetic, and adventurous Leo.

ABOUT ME

• E-portfolio can be found at www.gypsteradventures.wordpress.com

• E-marketing and social media blog can be found at www.alixlaubblog.wodpress.com

@alixlaub

ABOUT ME

Marketing Experience : School Projects

2010 International Marketing class

• Constructed a marketing feasibility plan for CamelBak

ABOUT ME

Marketing Experience : School Projects

2011 Integrated Marketing Communications class

• Developed a marketing strategy for Mt. Rose Ski Resort

ABOUT ME

Marketing Experience : School Projects

2012 E-Marketing class

• Team Captain for Google Adword Campaign executed for Sunridge Golf Course (http://www.unr.edu/nevada-today/news/2012/google-adwords)

ABOUT ME

Marketing Interests• Creating marketing solutions

• Utilizing social media

• Overall e-marketing strategies

• Conducting market research

• Creating and restructuring brand image

• Increasing brand awareness

• Consumer relationship management

• Designing and implementing advertisements

• Conducting competitive analysis

ABOUT MEMy Marketing InterestsCreating marketing solutions

Current Trends

Company Goals

Target Market

Media Platforms

Budget

ABOUT MEMy Marketing InterestsUtilizing social media

Pinterest Google + Facebook

Twitter Klout

ABOUT MEMy Marketing InterestsOverall e-marketing strategies

Online videos

Online advertisements

Company website

Online Promotions

Online market

research

ABOUT MEMy Marketing InterestsConducting market research

Online Review

Websites

Social Media

Analytical websites

Experience Based

ABOUT MEMy Marketing InterestsCreating and restructuring brand image

Research Analyze Plan Implement

ABOUT MEMy Marketing InterestsIncreasing brand awareness through

social media special events promotions

creation of viral videos advertisements

ABOUT MEMy Marketing InterestsConsumer relationship management

Maintaining social media

sites

Upholding positive

customer experience

EffectiveCustomer Service

Increasing customer interaction

ABOUT MEMy Marketing InterestsDesigning and implementing advertisements

Online

Radio

PrintTelevision

Newspaper

ABOUT MEMy Marketing InterestsConducting competitive analysis

Strengths Weaknesses

Threats Opportunities

ABOUT ME

Other Professional Interests and abilities• Graphic Design

• Management

• Business communication

• Finance and accounting

• Writing

• Spanish

WHAT YOU WILL FIND ON MY MARKETING BLOG:

• A highlight of different effective company marketing strategies

• Useful market research websites

• Effective online marketing campaigns

• Analysis of successful e-marketing strategies

• Comparisons of different company’s social media efforts

MAIN FOCUS:• Current effective e-marketing and social media

efforts for the Ski Resort Industry

OVERVIEW OF RECENT BLOG POSTS

• Social Media Efforts : Vail Resorts versus KSL Resorts

• Highway to Heavenly E-marketing campaign

• Subaru: Triggering an Experience and a Feeling

• Local Ski Resort Social Media Efforts

• Website Demographics: A Lake Tahoe Ski Resort Comparison

OVERVIEW OF RECENT BLOG POSTS• Social Media Efforts: VAIL vs. KSL

• Vail Resorts : Heavenly, Kirkwood, Northstar

• EpicMix Mobile Application

• Leader in social media efforts

• KSL Resorts: Alpine Meadows, Squaw Valley

• Relatively minimal social media efforts

OVERVIEW OF RECENT BLOG POSTS• Highway to Heavenly Marketing Campaign

• Heavenly utilizes Twitter, Facebook, and YouTube for an awesome, effective, and genius marketing campaign.

• Promotes customer-based marketing

• Builds brand awareness

• Customer loyalty

• Effectively reaches target demographic

OVERVIEW OF RECENT BLOG POSTS• Subaru: Triggering an Experience and a Feeling

• Subaru creates an online application to increase social media efforts with use of customer-created viral videos.

• Customer-based marketing strategy

• Builds customer loyalty

• Builds customer interaction

• Excellent source of market information

• Effectively reaches target demographic

OVERVIEW OF RECENT BLOG POSTS• Local Ski Resort Social Media Efforts

• Online application for the ski industry. The application compares multiple social media fans and influence, for a social media effort analysis.

• Compares Facebook, Twitter, and Klout.

• Measures Facebook fans

• Measures Facebook engagement

• Measures Twitter followers

• Measures Klout influence

• Heavenly is the leader in social media out of any ski resort in the world.

OVERVIEW OF RECENT BLOG POSTS• Website Demographics: A Lake Tahoe Ski Resort Comparison

• Using www.Alexa.com in order to obtain free, and useful market information.

• A guide to understanding website traffic, analyzing results, and realizing potential marketing strategies

• Comparing website demographics

• www.skialpine.com

• www.skiHeavenly.com

• www.Northstarattahoe.com

THE ENDDon’t forget to check out my e-portfolio! www.gypsteradventures.wordpress.com