BlogIntelligence –

Mining the Social Web

Philipp Berger

Booth 2003

What is the Social Web?

■ Journalistic Networks (Weblogs)

■ Professional Networks (Xing, LinkedIn)

■ Personal Networks (Facebook)

■ Short-Message Services (Twitter)

■ Picture and Video Sharing

(Instagram, YouTube)

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Our Research Area Knowledge Engineering for the Social Web

■ Personal opinions, discussions,

profiles, communities and networks

■ Our research focuses the generation of new beneficial knowledge out of

the Big Data of the Social Web

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The Blog-Intelligence Project

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■ Part of our Social Media Analysis

Research

■ Focuses on the blogosphere and its

surroundings

■ Explores the content and network to

derive new knowledge

Find and Collect Blogs

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■ Identify new blogs via link

traversal

■ Download all content and

semantic information (author,

title, date, …) to our local

database

Storing big blog data

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■ In-Memory Technology and Multi-Core Architecture

enable real-time analysis

■ Speeds up

■ Complex selection of most promising URLs

■ Analysis of billions of links

■ Analysis of unstructured text

■ Integrates users in an explorative process

Analysis

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■ The power of SAP HANA enables new and

fast analytics

■ Two analysis areas

■ content-oriented:

knowledge from raw texts

■ network-oriented:

knowledge through relations

Content-oriented Analysis

■ Personalized Search

■ tailor-made view on the blogosphere

■ What‘s up

■ monitor topics of highest interest (buzz)

■ Trends

■ Predict the next big thing by analyzing the history

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Network-oriented Analysis

■ Communities

■ find highly connected and similar people

■ Ranking

■ Who are the opinion leaders of the Social Web?

■ Information Spreading

■ explore start, end, and the entire flow of discussions

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■ show hidden structures and give

new ways to explore social networks

Visualizing Knowledge

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Visualizing Knowledge

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■ Understand blogs by

viewing their ever-

changing

topical profile

■ Help users to understand

and follow discussions

■ Visit Us to see more!

■ Booth Number 2003

■ http://www.blog-intelligence.com

Visualizing Knowledge

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