Dan MacLean - AgroFreshMark Zettler - AgroFreshRaja Ramachandran – ripe.ioPhil Harris – ripe.io

March 21, 2018

A Customer Perspective & Demo: Blockchain as a New Business Model for Freshness Management

WORLD AGRI-TECH INNOVATION SUMMITBlockchain Workshop

AgroFresh is creating what’s next

AgroFresh is dedicated to improving the availability of healthier and better tasting fresh produce by delivering innovative solutions that contribute to the reduction of food waste

• Integrating solutions that work throughout the entire food value chain

• Optimizing the quality of produce like never before

• Benefiting customers and the world

GROUNDBREAKING FRESHNESS SCIENCE

DEEP CUSTOMER RELATIONSHIPS

GLOBAL PRESENCE DIVERSE, EXPERT EMPLOYEE TEAM

NEW DATA-DRIVEN TECHNOLOGIES

2

--

Growers, packers and retailers had better, more efficient ways to ensure their harvest makes it to market in peak condition?

More of our produce could fulfill its ripest, most delicious potential?

We had new solutions to predict and prevent damage every step of the value chain, so we could utilize more of the food we grow—and feed the world with fewer resources?

3

What if What if What if

Proof of Concept Scenario

• Problem Statement• Pears may arrive at retailers with firmness levels higher than desired for

immediate sale

• AgroFresh understands what is required to deliver pears with desired firmness and ripeness parameters

• Pre-Harvest treatments

• Post-Harvest treatments

• Storage Regimen

• Post-Storage treatment and conditioning

• Based on AgroFresh data, can a user interface be built on a blockchain, with smart-contracts, to ensure customers receive pears with the desired ripeness and quality characteristics, like firmness?

• Test data set taken from the Pacific Northwest

• AgroFresh data exists in nearly every country where pears are grown

4

5

Terra Acceleratorripe.io-AgroFresh Pilot

To develop a blockchain based automated application where

AgroFresh can leverage its data to respond to market variability and advise its customer base on best

course of action.

6

7

Prototype Application

8

Prototype Application- Blockchain Hashes

9

Prototype Application- Blockchain Record

Conclusions from Pilot

• Software interface can be built based on AgroFresh data and corresponding algorithms to ensure the arrival of ready to eat pears

• Software can be built on the blockchain to include smart contracts that are fulfilled when quality parameters are met

10

Valued points of data along the supply chain (example)

11

From the fields and orchards all the way to the shopping cart, we leverage our expertise to help produce stay fresher, longer every step of the way.

Pre-Harvest Inputs

Storage Protocols

Packing/Distribution

Retail

• To Increase size

• To Improve color

• To Allow better control of harvest window and labor costs

• To Maintain Quality

• To Add marketing flexibility

• To Improve appearance

• To Improve pack-out

• To Open longer-distance markets

• To Give better appearance, improve buyer experience

• To Reduce shrink

• To Increase consumer appeal

Future Blockchain Scenarios for AgroFresh

• A well established restaurant wants a consistent supply of ready to eat avocadoes throughout the year

• A well established grower wants their branded fruit to provide a consistent eating experience anywhere in the world, throughout the year

• Also want to protect their brand through certification of origin

• A prominent fresh produce retailer in China wants improved and extended fruit quality in all of their outlets. Many sources of branded fruit are imported from the Americas

• Consistent delivery of high quality for the entire season

• Packhouses want to demonstrate compliance with FSMA protocols as a component of quality assurance

• Will incorporate a traceability component in the event of a recall

• To demonstrate compliance with organic standards and certifications

12

Achieving Smarter Freshnesswith a portfolio of Solutions

THANK YOU FOR YOUR ATTENTION

13