Welcome to BlitzLocal

Local Listings, Social Media Integration and On-Line Marketing

Who am I? Who is BlitzLocal?

• Jim Smith – 503-421-4532• Jim.Smith@Blitzlocal.com• VP of Sales for BlitzLocal.• Oregon Resident for last 11 years• Currently live in Lake Oswego• Lived the last 8yrs in

Scapoose/Warren Oregon• Graduate of University of Wyoming• Operations Manager for a 12 Store

Retail chain• Regional Manager for 134 Store Auto

Parts Chain• Operate 3 web based businesses• Consultant for Social Media Marketing• Blog at http://SoDotMe.com

• Dennis Yu – CEO -BlitzLocal• Based in Denver, Colorado• A Pioneer and Legend in Internet

Marketing• Represents National Brands that do

Millions in Monthly Revenue • A recognized expert and frequent

guest speaker• Formerly with Yahoo!

• Online agency specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and

call tracking. • Dennis@Blitzlocal.com

BlitzLocal Portfolio

“What I like best about BlitzLocal is that they remove the black box approach to SEO and PPC. We have great visibility into PPC management, and a similarly clear path toward SEO improvement. It’s an approach that a non-technical manager like me can understand.” - Bill Flaherty, Executive Vice President, Quiznos

What do we Offer?Branded Facebook Landing Pages Local Listings

PPC Management

Website Optimization

Branded Facebook Pages• We import a page or two of

the customers current website to facebook

• The links work and it looks and functions like a website

• We set this as the ‘Landing Tab’ and set up a branded URL such as facebook.com/Bi-Mart

• All the benefits of a website apply here

• We set-up CRM tools to promote other marketing efforts based on usage of this page

• We offer incentives for visitors to become ‘fans’ and invite their friends to become fans

• The website and fanpage feed each other through Facebook connect

• The business has a unified look across the internet

• This actually helps pagerank in search engines

• Facebook is designing its layout to promote search through it’s search engine so that people do not leave Facebook to search for businesses to purchase from.

• Once a customer is a ‘fan’ sending them promotions and newsletters is free to the business

• Can act as a reputation management portal

• Encourages customers to bring their question and concerns to this page

Some Examples

•Here Macy’s has imported their Twitter feed and offered an incentive for Tweeps to engage with them.

•The benefit? The followers and friends of each of those tweets are attracted to the Macy’s offer.

•Those attractions lead to more Fans, more Tweeps and more Marketing leverage.

Here Coca-Cola uses giving to promote sharing.

Here’s about what you would expect from Disney. Several elements on one page.

•Video Player

•Discussion Board

•Twitter Feed

•Picture Gallery

•This page is fun, engaging, sticky and has a clear invitation to ‘share’

The Social Media Grid – Today Anyway

Is all of this really necessary?

In a word – No

But some of it used in the right way can help you in a variety of ways

Backlinks = Page Rank

Customer Reviews = Higher Listing Rankings

Video = Best opportunity for Viral sharing

Social Networks = Recommendations from Friends

Search Engines = CTR and ultimately Conversion

Used Properly Social Media tools and websites can:

•Increase New/Repeat Business

•Work wonders for your SEO

•Humanize your entity

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What do you want your Facebook Storefront to accomplish?

•Provide a familiar branded presence

•Encourage sharing to increase the reach of our marketing

•Give the customer a voice – and encourage them to use it

•Provide useful and interesting content

•Offer incentives to visit our business

•Act as a reputation management portal

•Enable them an easy solution to rave about our business by logging customer reviews on Search Engines and Social content sites like yelp

•Introduce our core principles and values through statements and video

•Announce specials and fan appreciation events

•Increase click through to our website

•Find new customers that are at the narrow end of the funnel

Is Social Media Measurable and what is the ROI?When constructed properly – Social Media is absolutely measurable. You can:

•Measure level of growth

•Measure Demographic reach

•Measure participation

•Measure redemption of offers

•Measure the ‘pulse’ of your Customer Service

•Measure the enrollment in CRM

The ROI?

•How many new fans that were outside of the reach of your advertising spend were attracted?

•How many of them downloaded a Coupon

•How many of the clicked on a map of locations?

•How many of them shared a coupon with friends?

•How many of them purchased a Gift Card right off of the FanPage?``

What are Local Listings?

• 60 Million Searches are done a year• 1 in 4 are looking for a business to make a purchase• If you do not show up – you are not relevant• The phone Book days are over

This is the most RELEVANT• Businesses that appear on this

map get clicked on.• You don’t have to spend

Thousands of Dollars on a ‘SEO Expert’ to show up here

• You don’t need ‘Back Links’• There is NO FEE from Google• There is no MONTHLY

CHARGE from Google• If done correctly this is the

most ‘bang for your buck’ you can get on Internet Advertising

• If done wrong – you will not show up

• There are 200 of these listing services and most are free.

• If you want to be found on mobile, you have to be here

Money Can’t buy this position, but your customers can get you here.

Mobile Search accounts for almost ½ of total Search.

•A user with GPS enabled on their mobile will be directed to YOUR Business

•The more customer ratings you have – the higher you will rank

•We can make sure that you are listed across 200 listing networks

•We will give you the tools to encourage customer reviews

•If your Business is listed properly it will appear in Mobile Search

•This HELPs your Organic Relevance

Want a custom application for iPhone and Droids for a customer to download and find your nearest location?

Yeah – We can do that! (And it’s more affordable than you think…)

Pay Per Click Management

• These are paid or ‘Sponsored’ Ads• You do not pay to be here, you only pay if they are clicked on• These appear not only in search but on content sites• They also appear in the margin of Gmail• This is the MOST EFFECTIVE advertising today• They have incredibly targeted audiences based on Geo/Psychographic • You can run multiple types and versions of Ads• You know every day how effective these ads are – Google Analytics• The more clicks you get – the higher you rise, regardless of your ‘bid’

Listing on Google alone is a good start – 85% of searches are on Google

BUT – is your business so good that you are willing to surrender 15 of every 100 potential customers?

There are about a dozen “Big” business directories, and 200 in all

I takes about 40 hours per location to list in all directories.

If there are errors in the listings when they ping each other, it will delay your listing, may exclude your listing and could confuse your customers.

BlitzLocal will audit each location across the 200 directories and give you detailed information about:

•Missing locations

•Accuracy across the directories

•Which locations have errors

•Which locations are duplicates

•Which listings have not been claimed

•Which listings might have been claimed by others

And because BlitzLocal is a trusted source:

•Your listings may appear quicker

•Your listings may show up where otherwise they might be considered spam

•We put a LOT more information in the listings

•We can update them QUICKLY with new promotions, changes or info.

WebSite Optimization• We can drive traffic to a Businesses website

with tools you have just seen but if the landing page is not effective, the leads will die there.

• BlitzLocal can optimize the website to convert leads to sales

• Many basic mistakes are made that inhibit Search Engines from ranking the page organically

• Most businesses don’t use Google Analytics properly to adjust their website to make it the most effective sales tool

• Simple items like page descriptions, site maps and content can result in a frustrating amount of traffic, but no sales

• This is an intensely complex set of principals that are best left to proven experts such as the BlitzLocal team

• This is not a “BlackBox” approach like so many others you find. The website owner knows what is being done to enhance their web presence and is kept informed of the results

• This involves a lot of training to provide the customer with the knowledge necessary to make informed decisions about changes to enhance website conversion rates.

A Partnership in your Internet Marketing Plan

• Define clear objectives for success: What are your goals? Where is your pain?

• Identify which tools to use: Do you need our entire Web Strategy?

• Implement a launch plan Detailed Invoice with line items of what

we are going to do – and How/When

• Measure SuccessWork together to monitor the plan in

action and react to indicators

• Adjust the effortBlitzLocal has a proven track record of success. As the ROI increases, so

should the campaign.

What we need from you:

Decide what you want to achieve from our services

Identify what your budget is, and what you initial spend allows

Content as necessary to build the applications

A line of communication with a decision maker

Access to your AdWords analytics

A signed contract and a deposit for the engineering, consulting, PPC spend and Agency fee.

Welcome to BlitzLocal

Local Listings, Social Media Integration and On-Line Marketing