Blinklr_Marketing Strategy
-
Upload
phi-carrot -
Category
Technology
-
view
121 -
download
0
description
Transcript of Blinklr_Marketing Strategy
NJ Corp
Strategy Marketing Proposal
Agenda1 Product
informationWhat is Blinklr?Key featuresConfigurationHow does it work?
2 Marketing strategySTP Segmenting Targeting Audience PositioningExecution Awareness Trail Recruit Loyal
Conclusion43TimelineTarget
1
What is
?
1Key Features
Show mapDetecting location
Call, message, take pictures, gallery…
Listening to musicWatching videos
3D image projector
1Configuration
.
Battery: 36hrs
standby,
12hrs using apps and
listen to music
3D adjustable screen,
15" max
CPU: 1GHz RAM: 4gb
Memory: 8gb
8mp camera
Connection: wifi, 3G,
bluetooth
Standard size: 5cm x
7cm x 1cm
1
How does
work?
Marketing Strategy
2Marketing strategy
S - T - P
SegmentingTargeting
Audiences
Positioning
Marketing Research
2Marketing strategyExecution
Awareness
Trail Recruit Loyal
TV
C
PR
1
ContestOnline Viral
PR
2Press Conference
ActivationEvent
Promo
tionContest Offiline
Sponsor
After
SaleCustomer Care
2Marketing strategyPrice & Promotion
699$1st time:
Discount 10%
(12/2013 – 2/2014)
2nd time: Discount 5%
(12/2013 – 2/2014)
FREE acce
sso
ries
3Target & TimelineTimeline
acce
sso
ries
3Target & TimelineTarget
acce
sso
ries
PHASE 1 (Awareness)9-12/2013
PHASE 2 (Trial)
1-2/2014
PHASE 3 (Recruit)3-5/2014
TVC: 100,000 views
Contest Online: 50,000
attendances
Viral: 1,000,000 Reachers
10,000 products are sold
100,000 products are sold
Sponsor: 5 campaigns
Contest Offline: 150,000
attendances
4Conclusion
Product
Information
Marketing
Strategy
Marketing
Research
Execution
Price & Promotion
TIMELINE &
TARGET
Thank You