Q. How can local Pakistani cosmetic companies such as blesso sustain in the market?A: 1. from the mid-20th century, the formation of makeup is proscribed by a modest bunch of multi-national organizations. The United States is the greatest corrective market on the planet. Products such as ritha, sekakai (for washing hair), Mutlani clay, Berikepatte (plum leaves) Mash ki Dal (black lentil) hair-oils, gewari (aloe vera) arq-e-gulab (rose water) olive and almond oil, sandalwood, ubtan, kajal (kohl) surma (antimony) and many such materials have been in use by women since may centuries and are still in vogue. But if we see the fact, these all items are outdated and international brands are taking place instead of these things. Cosmetic company such as blesso should come up with variations in its product with new and modern techniques and products such as beaching creams, fairness creams, a line of perfumes products, talcum powders, blush on, lips sticks, eye makeup category etc. moreover it should change its packaging to sustain in place of good looking brands like ponds and Revlon. Moreover it should come up with new brands such as foundation base and other makeup items to diversify its products to cover large chunk of the market. These brands must approach to big super stores so that people can trust these brands and buy them instead of buying expensive imported brands. It should also come up with the products for men use like shaving foams, after shaves, fairness creams etc. A: 2. the sustainability of Pakistani cosmetic products are very difficult in Pakistan because they are facing heavy challenges against international brands. Pakistani industry does not have that much good technology as compared to international brands. Moreover they are still stuck in old things like creams and telecom powders which are outdated products for the consumers. To gain the trustworthiness of consumers is also a big challenge as consumers perception is that international products are good as compared to local products. So it is very difficult for local cosmetic products such as blesso to sustain in the market.Q. what are the trends of Pakistani cosmetics industry and how these trends are changed over past years?A. In 2008, Luscious Cosmetics, boost its scope of makeup merchandise, guaranteeing to utilize just natural and creature free fixings in its items. The new brand has been exceptionally generally welcomed by the purchasers. Samsol, a main beauty care products organization of Pakistan began with a little hair oil business in 1962. Right now it has shampoos, hair shade, talcum powders and shaving creams on its items range. Overall Pakistani cosmetic industry is going up as many international brands such as LOreal Paris; Medora etc has invested more in Pakistan. Moreover new brands have also entered such as Atiqa O in the market with an image of classy brand, additionally because of the uplifted impact of media the contribution of Pakistani men in a few showcasing and advertising parts. Colognes, deodorants splashes and sticks, shower gels, and, the extremely eccentric reasonableness creams are presently promptly accessible as mens items at comfort stores, demonstrating the changing pattern and inclination for beautifiers in the country. New types of make-up lines, for example, the recently considered halal and mineral make-up are likewise liable to fuel the beauty care products commotion. Saeed Ghani, a chain of natural individual consideration items, has oil-based fragrances as an exceptionally prevalent halal product offering. The items intended for the Pakistani public need to be indigenized by taste and inclination of the individuals to catch the business with full force. A: 2. in past years the international brands have taken the place of Pakistani cosmetic products. The main reason is that these products are not launching new products and the way of their marketing and production is outdated. The popularity of international brands is increasing day by day and people are spending more on international brands and ignoring local brands. The brands such as LOreal Paris, Maybelline, Neutrogena, and Body Shop are getting to be normal family names. Moreover Pakistani brands are not launching new products and their product line Is same since many years.