Blessed are the Placemakers, for They Shall Inherit the Real Estate Market

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Blessed are the Placemakers …for they shall inherit the real estate market Paul Carder, University of the West of England Jim Ware, PhD, Occupiers Journal Limited Image: The Hub, Kings Cross, London

description

Presentation delivered by Paul Carder and Jim Ware at World Workplace 2014, September 19, 2014. We suggest that the real estate industry is being transformed - and faces severe disruption - from the "consumerization" of workplaces and choices about where to work.

Transcript of Blessed are the Placemakers, for They Shall Inherit the Real Estate Market

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Blessed&are&the&Placemakers&

…for%they%shall%inherit%the%real%estate%market%

Paul&Carder,%University%of%the%West%of%England%

Jim&Ware,%PhD,%Occupiers%Journal%Limited%Image:%The%Hub,%Kings%Cross,%London%%

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MANAGING&CEUs&AND&CFM®&MAINTENANCE&POINTS&%

%

You%are%eligible%to%receive%ConHnuing%EducaHon%Units%and%CerHfied%Facility%Manager®%

maintenance%points%for%aMending%sessions%at%IFMA's%World%Workplace.%

&To&receive&20&CFM&maintenance&points:%Record%your%aMendance%on%your%CFM%RecerHficaHon%Worksheet.%

At%recerHficaHon%Hme,%submit%your%completed%CFM%RecerHficaHon%Worksheet.%

%

To&receive&CEUs:%Pay%the%US$15%processing%fee%via%registraHon%%%

Log%into%the%AMendee%Service%Center%hHp://Jnyurl.com/mwo9zxj&&&Your%log%in%informaHon%was%sent%to%you%when%you%registered%for%the%conference.%

Complete%the%session%evaluaHon%then%take%the%five%quesHon%CEU%assessment.%AXer%

passing%the%assessment,%you%will%receive%your%cerHficate%of%compleHon.%CEUs%can%only%be%

earned%upon%successful%compleHon%of%the%assessment.%%

%

Individuals&seeking&CEUs&or&LUs&from&other&organizaJons&must&contact&those&organizaJons&for&instrucJons&on&selfUreporJng&credit&hours.&

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&Your&Feedback&is&Valued!&

&Please&take&the&Jme&to&Evaluate&Sessions&

&&

Log&into&the&AHendee&Service&Center&&

hHp://Jnyurl.com/mwo9zxj%

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Session&Learning&ObjecJves&

Describe%the%radical%transformaHon%under%way%in%the%real%estate%

marketplace.%

IdenHfy%the%drivers%of%change%–%technology,%demographics,%work%

design,%culture.%

Explore%a%vision%of%the%future,%when%workplace%provisioning%has%

become%a%consumer[driven%marketplace%

Discuss%implicaHons%of%this%transformaHon%for%current%real%

estate%and%professional%services%firms,%end[user%occupiers,%and%

individual%workers.%

%

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Meet&Our&Presenter(s):&

Paul&Carder&Co[Founder,%Occupiers%Journal%Ltd.%

Publisher,%Work%&%Place%Doctoral%Researcher%&%Tutor,%University%of%the%West%of%England%

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Meet&Our&Presenter(s):&

Jim&Ware,&PhD&Co[Founder,%Occupiers%Journal%Ltd.%

Global%Research%Director%

Past%President,%Corp.%Real%Estate%Council%

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hMp://www.express.co.uk/news/uk/512591/Scotland[independence[result[no[campaign[wins%

%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.%

• Please%do%shout%out….%• Please%do%interrupt….%

• This%is%not%a%presentaHon….%% %…..It%is%a%facilitated%discussion!%

[%9%[%

RULES!%(…no%rules)%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%10%[%

Blessed&are&the&

Placemakers*…for%they%shall%inherit%the%real%estate%market%

%

(sorry!)%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%11%[%

https://www.linkedin.com/groups/PLACEMAKER-Research-Programme-5093552/about

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.%

• Learning%objecHve%#1%%

– Describe%the%radical%transformaHon%under%way%in%the%real%estate%marketplace%

• Radical?%…we%think%so...%• Real%estate?%…has%not%yet%seen%it%coming!%

[%12%[%

Radical%transformaHon…%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.%

• ..was%Friday%in%your%offices?%…now%Thursday%too…?%

[%13%[%

Radical%transformaHon…%

• Mon?%

• Tues?%

• Wed?%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.%

So….where%is%everybody…?%

[%14%[%

Radical%transformaHon…%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.%

• Where%have%you%worked%lately?%Or%your%coworkers?%

[%15%[%

Radical%transformaHon…%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.%

So,%offices%are%underused…%

How%do%we%know…?%

Do%we%have%data?...oh%yes!%

[%16%[%

Radical%transformaHon…%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%17%[%

Radical%transformaHon…%

?

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%18%[%

Radical%transformaHon…%

Condeco Sense measures the occupancy of your workspace over time, giving you real time insight on how your real estate is being used.

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Condeco | Powering Change

How it works

Desks

Meeting Rooms

Break Out Areas

1300 readings per day!

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Condeco | Powering Change

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Condeco | Powering Change

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.%

• No%organizaHon%can%afford%this%waste!%• People%don’t%want%it%either%–%they%want%freedom%to%be%elsewhere,%or%anywhere.%

%

• What&does&that&say&about&the&office&today?&

[%22%[%

Radical%transformaHon…%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.%

• The%PLACEMAKER%needs%to%capture%this%transformaHon,%and%

• Use%it%to%the%organizaHon’s%compeJJve&advantage&– Cut%real%estate,%and%related%costs;%– Re[invest,%to%give%people%what%they%want%/%need;%

• Win:Win…%

• Except%for%real%estate….unless%it%shiXs%gear%fast%[%23%[%

Radical%transformaHon…%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.%

So…why%is%this%happening?%

[%24%[%

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Session&Learning&ObjecJves&

Describe%the%radical%transformaHon%under%way%in%the%real%estate%

marketplace.%

IdenHfy%the%drivers%of%change%–%technology,%demographics,%work%

design,%culture.%

Explore%a%vision%of%the%future,%when%workplace%provisioning%has%

become%a%consumer[driven%marketplace%

Discuss%implicaHons%of%this%transformaHon%for%current%real%

estate%and%professional%services%firms,%end[user%occupiers,%and%

individual%workers.%

%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%26%[%

Learning%ObjecHve%#2:%

Identify the drivers of change

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% - 27 -

We%have%a%BIG%Problem%

Source: “State of the American Workplace” Gallup, 2013

70% of workers are not engaged at work

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%28%[%%%%

Drivers%of%Change%

Work Places

Workers

Work

Design

Place-makers

Work

Tools

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%29%[%%%%

Drivers%of%Change:%Tools%

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Drivers%of%Change:%Workers%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%31%[%%%%

Outcome%Certainty%

High%

Low

High% Low%

Production Problem-Solving

Research/ Innovation

Drivers%of%Change:%Work%Design%

Process%

Certainty%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%32%[%%%%

Drivers%of%Change:%Work%Design%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%33%[%%%%

Drivers%of%Change:%Values%

choice autonomy

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Session&Learning&ObjecJves&

Describe%the%radical%transformaHon%under%way%in%the%real%estate%

marketplace.%

IdenHfy%the%drivers%of%change%–%technology,%demographics,%work%

design,%culture.%

Explore%a%vision%of%the%future,%when%workplace%provisioning%has%

become%a%consumer[driven%marketplace%

Discuss%implicaHons%of%this%transformaHon%for%current%real%

estate%and%professional%services%firms,%end[user%occupiers,%and%

individual%workers.%

%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.%

• WE%ARE%ALL%INDIVIDUALS%– Myers%Briggs%(16%personality%types)%– “Quiet”%(introverts%vs%extroverts)%– Morning%person/%Late%person%– Belbin%Team%Roles%(9%team%roles)%– CliXon%Strengths%Finder%– Kids!%(or%lucky%:)%

%

• TEAM%vs%INDIVIDUAL%–%tasks%and%roles%

[%35%[%

Consumer[driven%workplaces…%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%36%[%

LIFE…?%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%37%[%

Consumer[driven%workplaces…%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%38%[%

Consumer[driven%workplaces…%

Peggy Roe, Marriott International's vice president of global operations services. "We want people to think of Marriott as a place not just to come and sleep, but to work.“ http://www.cnn.com/2013/04/09/travel/business-traveller-hotel-workspace/

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%39%[%

Consumer[driven%workplaces…%

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Session&Learning&ObjecJves&

Describe%the%radical%transformaHon%under%way%in%the%real%estate%

marketplace.%

IdenHfy%the%drivers%of%change%–%technology,%demographics,%work%

design,%culture.%

Explore%a%vision%of%the%future,%when%workplace%provisioning%has%

become%a%consumer[driven%marketplace%

Discuss%implicaHons%of%this%transformaHon%for%current%real%

estate%and%professional%services%firms,%end[user%occupiers,%and%

individual%workers.%

%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%41%[%

Experience%Economy%

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Translating CRE & FM to the Core Business: Bringing Users into the Equation

SAMPLE CRE&FM

SCORECARD DOMAINS

WORKPLACE EXPERIENCE OUTCOMES

ORGANIZATIONAL OUTCOMES

Incentive and Recognition

Holistic: Wellbeing and Work-life Balance

Foster Collaboration, Innovation, and Relationships

Dynamic Working (Optimize Workplace Environment)

Increase Focused Cognition

Trust

Belonging (Brand identity, team identity, collegial relationships)

Company Loyalty (retention)

Meaningful Work

Share Price

Market Capitalization

Market Share

Growth Rate

Increased Shareholder Value

COMFORT CONNECTION ASSURANCE

Employers That Care

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%43%[%

Experience%Economy%

4[4[2%formaHon%workplace%%

4%days%in%the%office%4%days%in%“third%places”%

2%days%at%home%(over%2%weeks)%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.% [%44%[%

#PLACEMAKER%

•  Will%you%be%a%Placemaker?%Or%•  Will%you%work%for%a%Placemaker?%%

•  If%you%are%in%the%workspace%market,%these%will%be%the%two%op@ons%

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©%Copyright%2014%Occupiers%Journal%Limited.%All%rights%reserved.%

Stay in Touch

[%45%[%

Website:% %hMp://www.occupiersjournal.com%%%Blog: %hMp://www.occupiersjournal.com/blog%%TwiMer: %hMp://www.twiMer.com/occupiers%%% %hMp://www.twiMer.com/jpwoccupiers%%

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Paul%Carder%Doctoral%Researcher%&%Tutor%

University%of%the%West%of%England%Bristol,%United%Kingdom%[email protected]%

James%P.%Ware,%PhD%Global%Research%Director%

Occupiers%Journal%Limited%Walnut%Creek,%California%[email protected]%

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Be&sure&to&evaluate&the&session&online&at&the&AHendee&Service&Center&hHp://Jnyurl.com/mwo9zxj%

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Thank You!