8/12/2019 Blair Threatt-UNCIEF MIDTERM Press Release

1/2

FOR IMMEDIATE RELEASE: July 16, 2012

62nd

Annual Trick-or-Treat for UNICEF Halloween Campaign Returns

this October with a New Appearance

Children and Adults Have the Opportunity to Choose From 6 New Characters or Design Their Own Box

NEW YORK, July 16, 2012On Monday, July 16, UNICEF will announce their 62ndAnnual Trick-or Treat for UNICEF event, with a new look to excite kids about making apositive impact on other childrens lives. Trick-or-Treat for UNICEF is one of the largestrunning youth volunteer initiatives in the U.S. Every Halloween for the past 60 yearskids have gone door-to-door for UNICEF. Rather than the traditional orange collectionboxes, this year they will feature a new cast of characters. Helping to encourage kids toexpress themselves while still raising money for a good cause.

Trick-or-Treat for UNICEF is a fun and powerful youth initiative that allows parents to

teach their kids about the value of helping kids around the world, said Caryl Stern,President and CEO of the U.S. Fund for UNICEF. This year we released a new cast ofcharacters that allows us to still embody the tradition of UNICEF while encouragingchildrens creativity with their collection boxes

A monster, cat, princess, pumpkin, vampire, and witch are among the new designs of thecollection boxes. This year UNICEF is also featuring blank boxes, which will allow kidsto design their own box character.

UNICEF will also hold their first-ever Create-a-Character contest. This will allowparticipants to submit their own character designs for the chance to be featured on next

years boxes. A winning design will be chosen from each category (K-3, grades 4-6, andparticipants 13 years and older). The contest will be held from September 1 to October26. The winners will be announced on October 31. Visittrickortreatforunicef.orgtosubmit designs online.

To order Trick-or-Treat for UNICEF collection boxes and fundraising kits which includeblank collection boxes, visittrickortreatforunicef.org or call 1-800-FOR-KIDS throughOctober 26. Supporters can donate $10 to Trick-or-Treat for UNICEF on their smartphone by texting the word "TOT" to UNICEF (864233).

Trick-or-Treat for UNICEFthe original Kids Helping Kids campaignhas raised

more than $167 million for UNICEF's lifesaving programs worldwide. The campaignowes its success over the years not only to the children, parents and educators who havetaken the initiative to participate, but also to a wide array of companies and organizationsthat serve as invaluable partners. The U.S. Fund for UNICEF is grateful for the support ofour National Sponsors Key Club International and Starcom MediaVest Group; along withPromotional Supporters American Airlines and Coinstar, Inc.

http://www.trickortreatforunicef.org/http://www.trickortreatforunicef.org/http://www.trickortreatforunicef.org/http://youth.unicefusa.org/http://youth.unicefusa.org/http://youth.unicefusa.org/http://www.trickortreatforunicef.org/

8/12/2019 Blair Threatt-UNCIEF MIDTERM Press Release

2/2

About UNICEF

UNICEF is an organization that has saved more childrens lives than any other inthe world. In over 150 countries, UNICEF provides children with clean water,health care, nutrition, emergency relief, and education. The U.S. Fund forUNICEF supports UNICEFs efforts through fundraising, advocacy, and

education in the United States.

UNICEF is a forerunner in the race to reduce child mortality worldwide. Theannual number of deaths under-five dropped from more than 12 million in 1990to 7.6 million in 2010. Yet 21,000 children still die each day from preventablecauses. Their number one goal is to eliminate child mortality by providingchildren with the necessities to lead a safe and healthy childhood. For moreinformation, visitwww.unicefusa.org.

For More Information:

Hazel Cobb, U.S. Fund for UNICEFEmail: hcobb@unicefusa.org

Phone: 212.880.9173

Marci Greenberg, U.S. Fund for UNICEFEmail: mgreenberg@unicefusa.orgPhone: 212.922.2464

###

http://www.unicefusa.org/http://www.unicefusa.org/http://www.unicefusa.org/