Black Roots Company Profileblackrootsng.com/cariboost_files/blackroots-_20... · PRODUCT SURVEYS....
Transcript of Black Roots Company Profileblackrootsng.com/cariboost_files/blackroots-_20... · PRODUCT SURVEYS....
C O M P A N Y P R O F I L E
EVENT MANAGEMENT MARKETING CULTURAL CONSULTANCY ARTISTE MANAGEMENT DANCE
MUSIC EDUCATIONAL OUTREACH COMMUNITY OUTREACH PROMOTION & PRODUCTION
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C O M P A N Y P R O F I L E
MAIN OFFICE: 7, Alhaji Bankole Crescent, By ABC Bus Stop, Off Adeniyi Jones, Ikeja, Lagos.
OFFICE:
E-MAIL:
WEBSITE:
TEL: FAX: MOBILE:
97, Ogudu Road, Ojota, Lagos - Nigeria.
[email protected], [email protected]
www.blackrootsng.com, www.dmd-festival.org.
+234-1- 7025805984 +234-1-2694181 +234-80231990477028127766,
C O N TA C T D E TA I L S :
DESCRIPTION
COMPANY NAME Blackroots International Limited
INCORPORATED 2007
STAFF COMPLEMENT 10 Percent38 Contract41 Temporary
BANKS Zenith Bank & Access Bank Plc
SCOPE OF OPERATION Pan Nigeria
CATEGORY
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C O N S U M E R - B R A N D I N S I G H T S
In constantly changing environments, the consumer
has become more dynamic hence...
...we must constantly remain relevant.
...we must speak their language.
...we must tap into their passion and be a part of their lives and
their interests.
...we must intercept them at a relevant place and relevant time.
For this association to be effective, approach
constantly ; method employed to
- creating the
with the
REACHING
marketing must
remain relevant must continue
bear local relevance desired emotional connection
consumers.
EVENT MANAGEMENT MARKETING CULTURAL CONSULTANCY ARTISTE MANAGEMENT DANCE
MUSIC EDUCATIONAL OUTREACH COMMUNITY OUTREACH PROMOTION & PRODUCTION
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T h e C o n n e c t i o n . . .
“Tell Me & I Forget; Show Me & I Might Remember; Involve Me Then I Understand”
- Confucius
Its about igniting their passion with the power of an innovative
‘engaging’ idea.
Uncovering that special spot/nerve, that triggers the desired
feeling/experience which can be connected/associated to your
brand. ...and at just the right point...; in just the right way...; at
exactly the right moment;
We pull the ‘trigger’ ...thereby living the desired ‘impression’,
which would spur within the consumer, the anticipated
behavioural change.
Blackroots International Limited:- We are experiential marketing and events agency,
passionate about creating brand experiences and events that deliver real results for
clients across B2C, B2B and B2E.
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V i s i o n & S t a t e m e n t s . . .M i s s i o n
We Love What We Do. We‘re Proud To Be 9ja.
We are an innovative and experiential marketing and Event Management
firm, born out of Nigeria, delivering services that bear local relevance
within our environment.
Become the market’s leading standard for effective & impactful
consumer-brand interaction-providing innovative results-oriented
customer satisfaction.
Repos i t ion brands aboard a wide range of
innovative/experiential platforms that guaranty and deliver fun &
satisfaction; thereby bridging the gap between brand awareness and
brand advocacy.
...To Deliver An Excellent Event Packaging That Blows Your Mind.
Vision:
Miss ion:
Awareness Consideration Preference One-to-one Engagement Conversion Retention Loyalty AdvocacyI I I I I I I
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T h e C o m p a n y
Structure Management
We Love What We Do. We’re Proud To Be 9ja.
Chief ExecutiveOfficer
Client Service
Admin & Finance
Operations
Creative & Strategy Data Base
Field Operations
Blackroots International Limited:- We are experiential marketing and events agency,
passionate about creating brand experiences and events that deliver real results for
clients across B2C, B2B and B2E.
Director
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T h e C o m p a n y
Services & Offerings
BRANDENGAGEMENT
(MOBILE &INERT)
EVENTS(PLANNING &
ORGANISATION)
CONSUMER/PRODUCTSURVEYS.
PRODUCTPROCUREMENT
&MERCHANDISING
BRANDVISIBILITY &
TRADEPENETRATION
ARTISTMANAGEMENT
CULTURALCONSULTING
DIRECTEXPERIENTIALENGAGEMENT
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T h e C o m p a n y
USP. (Strategy Cycle)
Immersion
Impact Inspiration
Ideation Imagination
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T h e C o m p a n y
DMD International Dance Festival, Total E&P Nig. Events, Sosaco Nig., Project Fame...
Some of these were co-ran by associates/affiliated
organisations including Alliance Francaise Nigeria,
Gothe Institute Nigeria & French Institute Nigeria.
Executed Projects
...case studies
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T h e C o m p a n y
Dignitaries and Organizers at the 2006 Opening Ceremony of DMD Festival Event
Joel Betrand - Director of French Cultural Centre Lags, Ambassador SegunOlusola, Former Minister of Education (Babs) and his Wife
Gabero Dance Company from Niger Rupublic
Rachael Ogle from Australia
Adedayo Liadi Of Ijodee Dance Company – Nigeria (Olorioko Yeni Kuti, Director of French Cultural Centre – Lagos,Hon. Comm. For Homes, Affair & Culture, Lagos State –Babatunde Balogun & other DMD Committee Members.
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SCENE AT 2007 DMD FESTIVAL
Director of Alliance Francaise Lagos – Philippe Lebreton, Festival Director – Adetona Gboyegaand other Members of DMD Committee at the Press Conference.
Lisanga Dance Company from Congo, Brazzaville.
African Kreative Dance Company from Lagos, Nigeria. Council General of German Embassy Nigeria and Director ofGoethe Institut Nigeria at the showcase.
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SCENE AT 2008 DMD FESTIVAL
Festival Director - Adetona Gboyega, Chairman Artist Committee Mosun Centre, Council GeneralGerman Embassy Nigeria (middle) and his Excellency, Mr. Jean - Michel Dumond - Ambassador
of France to Nigeria at the Opening Ceremony
Mr. Roderik Gross - Director of Goethe Institut Nigeria,Mr. Francois Brosard - Director of French Cultural Centre Abuja & Audience
Members of the Organising Committee Cultural Councillor of French Embassy Nigeria, Ambassador of France to Nigeriaand Director of Alliance Francaise Lagos.
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Total E&P End of Year Party - 2008
Project Objective:
To present the guest artiste of the day “9ice” and a
multicultural dance piece from Blackroots archives
Venue:
Lagoon Restaurant Lagos
Achievement:
A successful event.
The staff of Total E&P at the event
The performing artist, 9ice & BIL staff at the event.
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EKULO NIGERIA LTD. - (Tantra Exotic Drink)Brand:
Tantra Exotic Drink
Project Objective:
Market activation, volume drive/product launch.
Duration:
1 month
Logistics:
4 Rigs, 4 Buses, 40 brand ambassadors
Region:
Lagos/Ibadan
Achievement:
A successful product launch with massive turn out
Council General of German Embassy Nigeria and Director ofGoethe Institut Nigeria at the showcase.
Lisanga Dance Company from Congo, Brazzaville.
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Total E&P End of Year Party - 2009
Wande Cole of Moh-hit performing.
Eyo dance presentation to welcome the new Total E&P staff
Project Objective:
To present the guest artiste of the day
“Wande Cole of Mo-hit” and a drum
ensemble piece from Blackroots archives
Venue:
Eko Hotel Lagos
Achievement:
A successful event.
Eyo dance presentation to welcome the new Total E&P staff
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Total E&P Sainte Barbes & New Comers Party Port-harcourt - 2009
Dancers on parade
Toast from the new E&P Staffs
Project Objective:
To Organise a Multicutural performances with drum
ensemble piece from Blackroots archives
Venue:
Staff Club
Achievement:
A successful event
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Dance meet Danse Festival - 2009
Cocktail & Audience at the venue festival Director -Adetona Gboyega,Mr Marc Felony-Dir of cultural center Abuja and Mr Roderick Gross Director of Institut Nig
Diplomats and dignitaries at the festival One of the dance piece atthe festival.
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New Age Beverages Soy Good variant
Brand:
Soy Good Variant
Project Objective:
Market Activation, Volume Drive
Duration:
1 Month
Logistics:
1 Rigs, 20 Promoters
Region:
Lagos
Achievement:
2,700 Cases
Branding a winner Crowd at market activationTruly, a winner emerged
Product knowledge game
Students displaying their talents Education through drama
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Lunching of the New SPAR Park N Shop 2010
Former President Olusegun Obasanjo making an opening speech
African Kreative Dance Company from Lagos, Nigeria. One of the Children’s day event organized by BIL
Project Objective:
To Organise a Multicutural Dance performances
from Blackroots archives
Venue:
Lagos Epe Expressway Ajah
Achievement:
A successful performance
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Dance meet Danse Festival - 2010
organizers @ the Press conference
Workshop in Progress
Horacio Macuacua Company Mozambique Mr Marc Feloni-French Cultural Attache Nig, Mr Philip Lebreton- Dir Alliance Francaise Lagos, Prof Duro Oni- Dean Faculty of Art UNILAG
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Total E&P End of Year Party - 2010
2 Baba as he dey enter the place
2 Face Idibia with the MD Total E&P Nig Ltd. and DMD Total E&P Lagos, applauding his outstanding performance.
Project Objective:
To present the guest artiste of the day “2Face Idibia”
alongside the live band.
Venue:
Eko Hotel Lagos
Achievement:
A successful event.
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SOSACO NIGERIA LTD. - (Pomo Milk)
Jago Active Milk-good for the young and the old - Aba “I won exercise books!!!” - Onitsha
Product Display Stand - Aba Sampling of Pomo Milk - Onitsha
Objective:
Sampling, Market Activation,
Volume Drive
Logistics:
Rig, Compere, Merchandisers
Brand:
Jago Active Malt, Gino TP Sachet,
Pomo Milk
Achievement:
58,475 Cases
Region:
Eastern Nigeria
Duration:
8 Weeks
Comment:
Target exceeded
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Total E&P End of Year Party - 2011
Wande Cole & D’banj on stage
MD of Blackroots with the Mo-hit crew
Dr. Sid taking the staff of Total EPL over the moon D’banj & Ikechukwu doing their stuff
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SOME OF THE SEMINAR ORGANIZED BY BLACKROOTS
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PRINTS WE CAN DO...
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PRINTS WE CAN DO...
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PRINTS WE CAN DO...