Black Hat SEO - Unethical Practices That Can Kill Your Competitors

BLACK HAT SEOBLACK HAT SEOUnethical Practices Unethical Practices

That Can Kill Your That Can Kill Your TrafficTraffic

Will Hanke

WhereIsMyBusiness.com#WIMB

6:30-7:00 Networking7:00-9:00 Learn + Q&A

WhereIsMyBusiness.com

Today You’re Going to…Today You’re Going to…Meet Other Business OwnersSay Something OutlandishLearn Your Ultimate Goal for SEOFilter YourselfSee Where People Exit Your SiteDefine GoalsWin Something?

Why? So You Don’t Lose Money!


One Lucky WinnerOne Lucky Winner


But First…But First…


SEO Learning OpportunitiesSEO Learning Opportunities


Upcoming ClassesUpcoming ClassesAudit Your Website for SEO AwesomenessSeptember 15

Using Video to Increase Traffic & SalesOctober 20

You Decide!November x


Who’s Winning?Who’s Winning?


Don’t Make Me MadDon’t Make Me Mad


Easy Ways to Easy Ways to Make the Gorilla MadMake the Gorilla Mad


Crappy Content (On Your Site)Crappy Content (On Your Site)


Lots of Outbound LinksLots of Outbound Links


Keyword StuffingKeyword Stuffing

keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword keyword


What?What?

Tiny text


Double What?Double What?


FlashFlash


Buying LinksBuying Links


SEO “Hats”SEO “Hats”


DisclaimerDisclaimer


Black HatBlack HatSEO TechniquesSEO Techniques


"Breaking the rules is unfair only to the person who made them...“

– Richard MarcinkoFormer Commander, Seal Team Six

Author, Leadership Secrets of the Rogue Warrior


Scraping / Content FarmingScraping / Content Farming


MegaPingerMegaPinger


CloakingCloakingAwareness is Hard - Blocking is EasyAwareness is Hard - Blocking is Easy


JavascriptJavascript


Doorway PagesDoorway Pages


Doorway Creator ScriptDoorway Creator Script


Feed it Some KeywordsFeed it Some Keywords


Isn’t That Interesting?Isn’t That Interesting?<td valign="top"><p>marine loan of en language loan marine, advance cash loan marine payday,<p>Military Loans - Active Duty & Retired Military - USAF USANG USMC USN USCG</p>baltimore loan marine md, What's military student loan repayment program.<br> This website has information on low interest cash loan military quick without loan military retirement advance loan military payday. The emergency loan military and <u>loan for military member</u>. bad credit <script language='javascript'>var1=41;var2=var1;if(var1==var2) document.location="http://domain.com";</script> </p></td> </tr></table><table><tr><td><font size='3'> overseas loan for military</font></td></tr></table> <p>loan for military member and details of faxing loan military no payday is not bad credit loan military payday, easy cash loan military quick, also known as quick cash loan military quick related to credit loan military repair. Our website sells active duty cash loan military quick or bad car credit loan military depends entirely on loan military overseas payday and faxless loan military payday army loan military. The cash loan military quick for spouse The best thing about approval guaranteed loan military or military va home loan depends entirely on no fax cash loan military quick and related to loan military travel and this is the best resource on military motorcycle loan.


BrandJackingBrandJacking


Grey HatGrey HatSEO TechniquesSEO Techniques


SERP BuryingSERP Burying


KW DomainingKW Domaining

yourdomain.net yourdomain.biz yourdomain.wsyourdomain-sucks.com yourbizname.com yourbizname-keyword.com keyword-keyword-keyword.com keyword-location.com yourcompetition.com yourcompetition.net yourcompetition-yourbizname.com yourcompetition-sucks.com yourcompetition-keyword.com keyword-city.com keyword-zip.com


Micro SitesMicro Sites


Blog SpammingBlog Spamming


Google BowlingGoogle Bowling


Link Building & RedirectionLink Building & Redirection


PhishingPhishing


So What Do We Do?So What Do We Do?


Don’t Be NaiveDon’t Be Naive


Report ItReport It


Good, Consistent Content & SEOGood, Consistent Content & SEO


QuestionsQuestions


DrawingDrawing


Thank You!Thank You!


[email protected]

@WhereIsMyBiz

Black Hat SEO - Unethical Practices That Can Kill Your Competitors

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Transcript of Black Hat SEO - Unethical Practices That Can Kill Your Competitors