BLACK FRIDAY | CYBER MONDAY 27 - 30 NOVEMBER 2020

Source: finder.com.au/black-friday-statistics.; Pulse of Australia Black Friday/Cyber Monday Sales Survey, Dec 2019, n = 820. Online Sales - Australia Post eCommerce Update, February 2020 - https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-update.pdf

T H I S P E R I O D I S N O W A U S T R A L I A ’ S B I G G E S T O N L I N E S H O P P I N G W E E K

N E W S C O R P H A S T E N M I L L I O N B A R G A I N H U N T E R S L O O K I N G F O R D E A L S E A C H A N D E V E R Y M O N T H

N E W S C O R P A U D I E N C E S C O N N E C T W I T H

B L A C K F R I D A Y A N D C Y B E R M O N D A Y M O R E T H A N E V E R B E F O R E

7 in 10 Australians planned

on shopping Black Fridayand Cyber Monday

sales last year

Shoppers blew theirbudget by an average

AUD $345 during last year's

Black Friday & CyberMonday sales

In 2019,Black Friday and

Cyber Monday grew

31.6%year on year

This year Black Friday and Cyber Monday will be a focus for many retailers looking to boost sales following months of economic challenges.

On the contrary, Australian consumers will be digging deep and getting ready to hunt for the best deals and help stimulate the economy.

And across the News Corp Network, we are expanding our coverage,

making it our biggest Black Friday & Cyber Monday EVER, with more editorial and newly created advertiser environments to meet increased demand.

O U R 2 0 1 9 C O V E R A G E

NEWS.COM.AU MASTHEADS TRAVEL & LIFESTYLE

AUDIENCES COME TO NEWSCORP FOR IN DEPTH EDITORIAL COVERAGEAND THE BEST BLACK FRIDAY CONTENT AROUND!

FASHION & BEAUTY

News reaches 8.3 million fashion and beauty purchase intenders.

5.2 million fashion, clothing and footwear bargain

hunters.

4.1 million beauty product bargain hunters.

PILLARS

Environments and formats that connect with

qualified bargain hunters

TRAVEL & ENTERTAINMENT HOME & FAMILY HEALTH & WELLNESS TECHNOLOGY

News reaches 12.4 million travel/leisure and

entertainment purchase intenders.

5.1 million leisure and entertainment bargain

hunters.

5.8 million holiday and travel bargain hunters.

News reaches 6.6 million home and

family/toy purchase intenders.

4.5 million home improvement/

renovation items bargain hunters.

1.9 million toy store purchase intenders.

News reaches 12.6 million health and wellness purchase

intenders.

4.6 million health and wellbeing product bargain hunters.

News reaches 5.2 million technology purchase intenders.

5.5 million home electronics bargain

hunters.

5.9 million mobile phones/services/smart

phones bargain hunters.

THE APPROACH

An all encompassing Network approach that provides our clients with tailored environmentsto connect with 10 million bargain hunters across the most sought after sales categories.

DELIVERED ACROSS AND COMPLEMENTED BY

FOR MORE INFORMATION & BESPOKE INTEGRATED OPPORTUNITIES, PLEASE CONTACT THE NEWSAMP NETWORK PARTNERSHIPS TEAM OR YOUR ACCOUNT MANAGER