Black Friday and Saturday 2014 Social Media Review
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Transcript of Black Friday and Saturday 2014 Social Media Review
![Page 1: Black Friday and Saturday 2014 Social Media Review](https://reader033.fdocuments.us/reader033/viewer/2022052908/5595f32f1a28ab7c0e8b482c/html5/thumbnails/1.jpg)
BLACK FRIDAY2014 SOCIAL MEDIA REVIEW
NOVEMBER 29
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Po
st V
olu
me
200K
150K
100K
50K
0
2,734,913TOTAL POST VOLUME OVER PAST 24 HOURS
168K
102K125K
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58% FEMALE
42% 58%
GENDER BREAKDOWN
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63K 19K60K
TRENDING ON SOCIAL
Number of Black Friday brawls
mentioned. Top stores mentioned included Walmart, Kohl’s, and
Victoria’s Secret.
Discussions revolved around Cyber Monday.
This “mayhem free” holiday captured the
attention of those who would rather wait.
Customers shared their “waiting in line”
experiences, from camping outside the
stores to gettingin line early inthe morning.
KEY TOPICS
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TRENDING ON TWITTER
TOP BRANDS
1384% YoY
Nov. 2014
Nov. 2013
46K3.1K
42% YoY
Nov. 2014
Nov. 2013
34K59K
192% YoY
Nov. 2014
Nov. 2013
26K8.9K
60%YoY
Nov. 2014
Nov. 2013
16K10K
134% YoY
Nov. 2014
Nov. 2013
15K6.4K
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TOP SOCIAL PERFORMERS
TOP BRAND MENTIONS TOP KEYWORDS
31%
16%
15%
12%
Walmart
Kohl’sAppleAmazonTarget
34%
23%
9%
7%Shopping
SaleDealStoreGift
26% 27%
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TOP SOCIAL PERFORMERS
HASHTAGS
3K4K
112K#blackfriday
#Win
#BlackholeFriday
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TOP SOCIAL PERFORMERS
TWEETS
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Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over the past 25 days. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.