Black Friday 2014 Unwrapped: Mobile Shopping Infographic
Transcript of Black Friday 2014 Unwrapped: Mobile Shopping Infographic
Black Friday Unwrapped
Thanksgiving Weekend Revenue
The Mobile Upsurge
Last Year
This Year
Thanksgiving Weekend
Early November
For the first time in history, mobile traffic outpaced desktop on Thanksgiving Weekend. This is indicative of a larger trend that we expect to see continue through this holiday season.
As we unwrap the kickoff to the holiday shopping season, we’ll walk you through some exclusive Mobify data that will help you get a handle on what’s trending and where.
Thanksgiving Mobile Traffic Bump
Make sure your emails and email landing pages are mobile-first!
The majority of traffic in most states came from mobile devices. We tended to see higher concentrations of mobile traffic coming out of the Southeast.
Copyright Mobify ® 2014, all rights reserved. All of our data is original, taken from a sample of large apparel companies for the dates Nov 28 - Dec 1, except where specifically noted.
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Which device were social visitors using?
Which device were email visitors using?
Top 3 Trends*
1. Mobile device usage continues to SOAR – and will likely continue to all season
2. Apple Users SPEND MORE – on average, iOS users spent 24.3% more
3. FACEBOOK vs. Pinterest – Facebook referrals drove 10% higher average order value
Pro Tip
Ensure that all posts/tweets/pins look great on mobile and lead to mobile-optimized landing pages.
Pro Tip
0 10 20 30 40 50 60 70 80 90 100
Desktop
Desktop
Smartphone
Smartphone
Tablet
Tablet
48%
75% 14% 11%
68% 16% 16%
39%
13%
Desktop
Smartphone
Tablet
Desktop Smartphone Tablet
47% 14% 39%
51% 13% 36%
Desktop Smartphone Tablet
Black Friday Mobile Traffic by State
Mobile Traffic %
50% 55%
0 10 20 30 40 50 60 70 80 90 100
Desktop
Smartphone
Tablet
53%
33%
14%
* Source: IBM benchmark solutions Black Friday report 2014