The Black & Decker Corporation: Operation Sudden Impact

The Black & Decker Corporation: Operation Sudden ImpactGroup 3 Anicama,GersonAramburu, CarlosKleimann, DanielSnchez, Pamela

What are the major elements in the DeWalt marketing program

PackagingA special attention was put into the package of the new tools.The easy to open and extremely visual new package was a major distinctive tool.The impact it created to the customers boosted their sales along with its industrial yellow color.

2.How would you address the pricing issue?

3.From your perspective, what will Makita do?

Makita will have to analyze their marketing mix to be prepared to the competition that DeWalt will representProduct

They have excellent products according to the market so change it wouldnt be a good idea. Instead, they should launch new consumables to maintain the i clients interest.

Price

They shoulld maintain their prices, changing it will send a negative message.

Promotion

Make specialized workshops to the tradesment sponsored by Makita

Place

As they are present in all the channels, they will need to secure their exposure on the shlelves of the Two steps, Home centers and Warehaouse home centers by changing their arrogant and dictatorial position with the retailers.