Bhara%ya    Janata  Yuva  Morcha  (  BJYM)    

Presenta(on  Map    

523  Universi(es   12,000  Colleges  

7.9  M    Technical  Students  

120,000  Faculty  Count  

INDIA  MARKET  DEMOGRAPHICS  –  HIGHER  EDUCATION  DYNAMICS  

2nd  Largest  population  of  Higher  Education  students  in  the  world.    

22M  Total  in  HE  

4.2M  Distance  Educa(on  

Students  

3.3M    Students  doing  Diploma  

Courses  

18%    Gross  Enrollment  Ra(o  

(GER)  

Program  Objec(ves  

India’s  first  &  largest  Campus  Ambassador  

Program  

Empowering  youth  in  building  modern  India   Target  first  time  voters    

Developing  Educated  Youth  Eco-­‐System  for  

BJP    

Largest  Youth  Centric  Social  Media  

Campaign  in  India      

Largest  Youth  Awareness  Drive  

Signature  Campaigns  Target  Cities-­‐  Metros  to  Tier  1/Tier  2/Tier  3  

and  rural  areas    

Modi  Café-­‐  debates/live  discussions    

Key  Metrics-­‐  Measure  of  Impact  &  Reach    

20+  States    

India  Largest  Youth  centric  movement  targeting  First  Time  

Voters.  

4000+  Colleges    

Outreach-­‐  2  Million  Students  

Huge  Social  Media    

5000  Youth  Ambassadors    

Key Timelines 7th  Jan  2014  

• BJYM  Campus  Ambassador  Program  Launched  by  Shri  Rajnath  Singh,  Na(onal  President,  BJP  and  Shri  Anurag  Thakur,  Na(onal  President,  BJYM.    

• Program  Registra(ons  Kick  off    

7th  Jan-­‐  17th    Jan  2014  

• First  Phase  Plan  :  • Program  Registra(on  Starts  • Registra(ons  &  Nomina(ons    • Evalua(on    of  the  Student  • Result  Announcement  on    17th  January,  2014.  

Jan  17th-­‐  23rd  January  

• Second    Phase  Plan  :  • Program  Registra(on  Starts  • Registra(ons  &  Nomina(ons    • Evalua(on    of  the  Student  • Result  Announcement  on    23rd    January,  2014.  

Jan  23rd-­‐  30th  January  

• Third  Phase  Plan:  • Program  Registra(on  Starts  • Registra(ons  &  Nomina(ons    • Evalua(on    of  the  Student  • Result  Announcement  on    30th,    January,  2014.  

Marketing Material & Incentives

BJYM  Branded  T-­‐Shirts     BJYM  Social  Media  Badges  

BJYM  Youth  Leadership  Forums-­‐  Promo  Videos    

Mee(ng  with  leadership  for  Top  

Performers    

BJYM-­‐  Cer(ficate  of  Apprecia(on      BJYM  Branded  Flags    

Special  Newslecer  for  all  Youth  Ambassadors  

Assistance  to  Youth  Leaders  thru  a  network  

of  Zonal  &  Nodal  Offices    

BJYM  Banners  &  Standees    

What  can  be  done  to  keep  them  engaged    ?    

PROMOTION  

MEETINGS  WITH  BJP  LEADERS