BJ’s Restaurants Management Cup

California Restaurant Association Educational Foundation

California ProStart Competition Boot Camp

2014-2015

Management Competition Overview

• Michael Santos, Lead Management Judge

• Greg McNally, Restaurant Profit Technologies

Introductions

• Pasadena Convention Center

• March 22 + 23

• No jeans allowed during the entire competition– even when

you are not competing

• Top 3 teams in each competition receive scholarships

• Top team in each competition goes to the National ProStart

Invitational in Anaheim!

Basics

Management Competition:

• Teams of 2-4 students plus 1 alternate

• Restaurant concept proposal

• 10 minute PowerPoint presentation

• 5 minute judges’ questions on the presentation

• 30 minute critical thinking session

Basics

Scoring

55-written proposal 55-oral presentation15-visual display50-critical thinking_______175

In the case of a tie, the team with the highest oral presentation score will win

Getting Started Step by Step

1. Develop Concept2. Menu3. Organizational Chart + Floor Layout4. Marketing5. PowerPoint and Presentation

• Restaurant name• Cuisine• Décor • Hours of operation• Meals served (breakfast, lunch, dinner)

Develop Concept

Develop Concept

ProStartville

Note: your restaurant must be located in ProStartville. A description of ProStartville is in Exhibit B of the rules.

Develop Concept

Menu Development• Exactly 12 menu items – this changed from 9

-Beverages count as menu items. Alcohol is not allowed on the menu.

• 3 menu items require: -Recipe-Costing-Pricing-Photo

•Culinary and Management teams may collaborate on menu items

• Organizational Chart- Staff positions required to run your

restaurant. Number of staff per position is not required.

• Floor Layout

-Front of the house and back of the house

Organizational Chart + Floor Layout

MarketingDevelop 2 marketing techniques including:

• Description• Goal • Budget

Hard copy of marketing tactic • Newspaper ad – mockup of ad• Radio commercial – script• TV commercial – storyboard

Oral Presentation

10 minute presentation given to industry judges

Create a PowerPoint presentation-Don’t get too fancy! No embedded videos, sound, or flash

animation. Use the “no transition” option in the slide transitions

-Be sure to use your visual aid during the presentation

Think of the presentation as convincing investors to fund your new restaurant concept

Disqualification • Team did not arrive on time to compete 

• Missed Orientation 

• Received coaching 

• Did not compete in each event segment (written, oral, display, critical thinking)

• Misconduct or illegal activity  

• Oral presentation ran more than 4 minutes over allotted time  

• Used unauthorized features (embedded video, sound, etc.) in slideshow

• Used parts of a previously submitted team’s work

• Altered visual display board after check-in

 

Penalties• Not dressed in uniform 5

• Restaurant concept not located in ProStartville 5

• Included more or less than 12 menu items 5• Included more or less than three recipe

worksheets 5

• Included more or less than three food costing worksheets 5

• Included more or less than three menu pricing worksheets 5

• Included more or less than two marketing tactics – or tactic included alcohol 5

• Prepared incorrectly (not typewritten, bound, extra information included) 5

Penalties Continued

• All 11 written proposal copies are not identical 5 • Visual display not made of corrugated cardboard or foam core 5

• Visual display exceeds max dimensions 5

• Additional display materials 5

• Visual display does not include team name and school 1

• Visual display includes prohibited electronic items 5

• All members of team did not substantially present 5/student

• Exceeded max oral presentation time 1/min.

• Team includes an alcoholic beverage as menu item(s) 5

Top Rule Deductions• Team included more (or less) than two

marketing tacticsSolution: See handout to clarify marketing tactics.

• Costing, Costing, CostingSolution: Have math department and others check work.

• Written Proposal was prepared incorrectly (typewritten, bound, no extra information)Solution: Make sure nothing is missing, don’t add extra items, be diligent about following the rules.

Questions?