Bjp victory

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TO STUDY AND ANALYSE THE MANAGEMENT OF BHARTIYA JANTA PARTY AND STRATEGIES ADOPTED BY BJP TO WIN LOK SABHA ELECTION 2014 A PROJECT REPORT

Transcript of Bjp victory

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TOSTUDY AND ANALYSE

THE MANAGEMENT OF BHARTIYA JANTA PARTYAND

STRATEGIES ADOPTED BY BJP TO WIN LOK SABHA ELECTION 2014

A PROJECT REPORT

OVERVIEW

OVERVIEW OVERVIEW

• The Bharatiya Janata Party is one of two major parties in the Indian political

system

• The roots of the BJP lie in the Bharatiya Jana Sangh, formed in 1951

• The stated ideology of the BJP is "integral humanism“

• The BJP-led coalition is known as the National Democratic Alliance (NDA)

• The organisation of the BJP is strictly hierarchical

• The BJP is largely a cadre based party

VISION

VISION VISION

“Sab Ka Sath, Sab ka Viakas”

“Sab Ka Sath, Sab ka Viakas”

Transforming India, Empowering Bharat

Ek Bharat, sreshta bharat

MISSION MISSION

Mission272+

MAJORITY GOVERNMENT

DEVELOPMENT

OBJECTIVES

OBJECTIVES OBJECTIVES

STRONG&

MODERN

PROSPORUS

GROWTH

EQUALITY

DEVELOPMENT

ON THE PATH OF DEVELOPMENT

EQUALITY DELIVERED

STRONG NATION, MODERN NATION

PROSPERITY FOR ALL

HIGH GROWTH

PLANNING

PLANNING PLANNING

RELEASEMANIFESTO

MEGARALLIES

CHOOSING LEADERS

3D RALLIES

CHAI PECHARCHA

ORGANISING

ORGANISING ORGANISING

RALLIESRALLIES

Mr. Modi, the BJP's prime ministerial candidate, addressed 437 big rallies, participated in a total 5827 public interfacing events and traveled over three lakh kilometres across 25 states

On an average, the rallies in the bigger states drew crowds of around 4 lakh.

CANDIDATESCANDIDATES

BJP fielded as many as 427 candidates and a total of 543 candidates including the parties in NDA

The prime ministerial candidate Narendra Modi's candidature was fielded from Varanasi, Mr. Modi was also fielded from Vadodara in his home region of Gujarat.

CHAI PE

CHARCHA

CHAI PE

CHARCHA

Chai Pe Charcha was an innovative campaign organaised by the BJP along with the Citizens for Accountable Governance.

The Charchas were held across 4,000 locations in 24 states. Internationally too these sessions were held across 50 locations in 15 countries.

Narendra Modi, interacted with people at a tea stall in the predetermined places using a combination of satellite, DTH, internet and mobile.

3 D RALLIES

History was been scripted in this campaign by the manner in which Narendra Modi used technology and innovation to reach out to people.

First used in Gujarat, on a smaller scale, the 3D rallies were a way to connect with people in multiple places where he could not visit.

From April 11 to 30, several rounds of 3D rallies were held covering 750 locations – from Kashmir to Kerala and from Maharashtra to Assam.

STAFFING

STAFFING STAFFING

TOPLEADERSHIP

TOPLEADERSHIP

STATE LEADERSHIP

STATE LEADERSHIP

CONSTITUENCYLEVEL

LEADERSHIP

CONSTITUENCYLEVEL

LEADERSHIP

Party workers, Booth level worker, Volunteers

TOPLEADERSHIP

TOPLEADERSHIP

Mr. NARENDRA MODI

Mr. RAJNATH SINGH

Mr. L. K. ADVANI

Mr. M. M. JOSHI

Mr. Amit Shah

STATE LEADERSHIP

STATE LEADERSHIP

Dr. Laxmikant Bajpai(U. P)

Mangal Pandey(Bihar)

Devendra Fadnavis(Maharashtra)

DIRECTING

• Spokespersons must be better prepared, with an emphasis on better research,

to sound more convincing. There must be more literate and researched

responses from media teams.

• Target the Congress on issues like corruption, state of the economy and

malgovernance

• There must be better coordination between the central and state units.

• The BJP must set the agenda in media and public debates and not follow the

one set by the Congress.

DIRECTIONS DIRECTIONS

CONTROLLING

CONTROLLING CONTROLLING

SPEECH BEHAVIOURACT/

CONDUCT

CBA

• In Birbhum, Joy Banerjee, Bengali actor and BJP candidate from Birbhum was

caught on camera distributing money to villagers violating model code of

conduct BJP took all steps to make sure that matter gets solved

• In March 2014, a video clip surfaced in which Masood was seen threatening

Modi. On 29 March, he was arrested by police for his hate speech. BJP took all

steps to make sure that Masood be booked for being offensive against Mr.

Modi.

• BJP leader Arun Jaitley said party workers should avoid controversies to

maintain focus on campaign issues and warned them against being

complacent.

STRATEGY

SELECTING RIGHT PM CANDIDATE

Product

PROPAGATING RIGHT VISIONPROPAGATE

STRATEGY STRATEGY

SELECTION

ANALYSIS

ANALYSIS ANALYSIS

The country has grown out of this

imaginary division on the basis of caste

or religion

Social media and technology was the game changer in this election, unlike the previous elections.

With a structural rise in voter turnout, we

have seen the record voter’s turnout in

2014

Technology Voter Turnout Caste to Class

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