BJ Fogg's Behavior Model
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Transcript of BJ Fogg's Behavior Model
![Page 1: BJ Fogg's Behavior Model](https://reader031.fdocuments.us/reader031/viewer/2022013003/55a710f21a28ab10628b4877/html5/thumbnails/1.jpg)
b=mat
Fogg’s Behavior Model
Kristen Sunde
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AKRASIA
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AKRASIA
what we want to do
what we do
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User Customer
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User CustomerEmployee
Influence Behavior
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Dr. BJ Fogg
Founder: Persuasive Technology Lab at Stanford
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B=MAT
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B=MAT
Motivators Behavior =
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B=MAT
Motivators Behavior = Ability Triggers
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B=MAT
Motivators Behavior = Ability Triggers
at same time
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B=MAT
NO MOTIVATION
HIGH MOTIVATION
abilityHARD TO DO
EASY TO DO
motivators
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B=MAT
NO MOTIVATION
HIGH MOTIVATION
abilityHARD TO DO
EASY TO DO
motivators
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B=MAT
NO MOTIVATION
HIGH MOTIVATION
abilityHARD TO DO
EASY TO DO
motivators
INCREASE LI
KELINESS
OF
TARGET B
EHAVIOR TO
OCCUR
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B=MAT
NO MOTIVATION
HIGH MOTIVATION
abilityHARD TO DO
EASY TO DO
Triggers Succeed
Here
*motivators
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B=MAT
motivators
NO MOTIVATION
HIGH MOTIVATION
abilityHARD TO DO
EASY TO DO
Triggers Succeed
Here
**Triggers fail here
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B=MAT
motivators
NO MOTIVATION
HIGH MOTIVATION
abilityHARD TO DO
EASY TO DO
Triggers Succeed
Here
**Triggers fail here
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B=MAT
MOTIVATORSThree core motivators central to the human experience.
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MOTIVATOR: SENSATION
PLEASURE PAIN
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MOTIVATOR: ANTICIPATION
HOPE FEAR
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MOTIVATOR: SOCIAL COHESION
SOCIAL REJECTION
SOCIAL ACCEPTANCE
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B=MAT
motivators
NO MOTIVATION
HIGH MOTIVATION
abilityHARD TO DO
EASY TO DO
Triggers Succeed
Here
**Triggers fail here
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B=MAT
ABILITY
A
To do something someone must be able to do it.
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B=MAT
ABILITY
A
There are two ways to increase ability.
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TRAIN
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TRAIN(hard path)
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Increase ability....
B=MAT
ABILITY
A Fogg’s Behavior ModelS
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Increase ability... by making a task easy to do.
B=MAT
ABILITY
A Fogg’s Behavior ModelS
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B=MAT
ABILITY
A Fogg’s Behavior Model
Increase ability... by making a task easy to do.
So
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B=MAT
ABILITY » SIMPLICITY
A Fogg’s Behavior Model
Increase ability... by making a task easy to do.
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B=MAT
ABILITY » SIMPLICITY
A Fogg’s Behavior Model
Simplicity is a function of the target user’s scarcist resource at the moment.
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B=MAT
ABILITY » SIMPLICITY
A Fogg’s Behavior Model
Simplicity is a function of the target user’s scarcist resource at the moment.
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B=MAT
ABILITY » SIMPLICITY
A Fogg’s Behavior Model
Simplicity is a function of the target user’s scarcist resource at the moment.
So
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B=MAT
motivators
NO MOTIVATION
HIGH MOTIVATION
abilityHARD TO DO
EASY TO DO
Triggers Succeed
Here
**Triggers fail here
So
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B=MAT
motivators
NO MOTIVATION
HIGH MOTIVATION
abilityHARD TO DO
EASY TO DO
Triggers Succeed
Here
**Triggers fail here
TRIGGERS ARE ALL ABOUT TIMING
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Spark
B=MATT
TRIGGER: SPARK
low motivation, easy to do
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Spark
B=MATT
TRIGGER: SPARK
low motivation, easy to do
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B=MATT
TRIGGER: SIGNAL
Signal
high motivation, easy to do
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B=MATT
TRIGGER: SIGNAL
Signal
high motivation, easy to do
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B=MATT
TRIGGER: FACILITATOR
Facilitator
high motivation, hard to do
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B=MATT
TRIGGER: FACILITATOR
Facilitator
high motivation, hard to do
So
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B=MAT
NO MOTIVATION
HIGH MOTIVATION
abilityHARD TO DO
EASY TO DO
Triggers Succeed
Here
*motivators
So
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: htt
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B=MATS
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DIVE DEEPER:
BehaviorGrid.orgBehaviorWizard.org
Learn how b=mat is used to examine 15 ways that behavior can change at:
Fogg’s Behavior ModelS
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