Bizzy Lizzy Bakery

Gourmet Flourless Cookies

Benefits:

High Fiber

High Protein

16-Grams of Whole Grain Oats

Good Carbohydrates

Good Fats

Pureed Raisins

No Trans Fats

Flax Seed

The Process• The Problem• The Idea• Recipe Development• Testing the Market• Business Plan• Kitchen Remodel• Package, Box, Repackage• Marketing Strategies

Store EvaluationWebsiteAdvertisingEvents

The story of the recipe-

The idea of going flourless

Recipe Evaluation

MSU Product Center

Evaluated by FDA regulator

Hours reading regulations

First Sales

Farmers Market

Internet

Business Plan

MSU EXTENSION – Mike Score worked to help us complete the plan.

• investment

• time frames

Michigan Extension, Small Business Administration, Michigan State Product Center

Setting Up Shop

Rules and Regulations

City – building permits and zoning laws

State – Department of Agriculture

Federal Labeling Laws

Print size, pictures, words used, claims made

Where to bake?

Church KitchenShared space - incubator

Rent

Build

Remodel

Packagingprobably the most

frustrating part of the process and most

expensive.

PlasticPoly’Box

Back to Poly

Lizzy Or NOT

Store EvaluationAsking Opinion

Price Packaging Distribution Attributes

WebsiteDesign your own

Designed for you

Advertising

Events

Cost – ReturnTime – Money

Long Term Return