Bizjrnl September 2011 A Section

8/4/2019 Bizjrnl September 2011 A Section

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HancockCounty

SpecialReport Bsection

INSIDE

The unique corporate struc-ture and employee committmentto excellence are two traits thatdefines the success of the PerryCorporation.

It is the cement that bonds one

employee to another and the com-pany to its customers.Founded in 1965 when Rex

Perry moved to Lima from Ft.Wayne, Indiana, to start the com-pany, the Perry Corporation hasgrown to become one of the larg-est independently owned businesstechnology distributors in theU.S., with seven locations in twostates.

The ESOP (employee stockownership plan) is the cohesive-

ness that defines the companysuccess, said Sam Dervisevic,Vice-President of Operations.

Every employee is an owner andhas a vested interest in our suc-cess and that of our customers.Only 332 companies in Ohio areorganized in this manner.

The multifunction and IT infra-

structure products the companysells and supports is the founda-tion for it success. Acquisitionsand new technological advanceswill move the company forward.Document management and work-flow solutions, managed print ser-vices and managed service pro-vider are the newest endeavors.

We are always looking foracquisitions and opportunitieswith new products to solve thebusiness needs of our clients,

added Dervisevic.The education and health care

industries is the largest customer

base of the Perry Corporation.Konica Minolta is the companyslargest vendor.

While changes in technologypresent new opportunities, it isthe employees, all 200, that is the

engine behind Perry Corporationssuccess.Maintaining and buidling

relationships is vital to our suc-cess, stated Dave Martz, AccountManager and 9-year employee.The company has an open-doorpolicy, where everyone is willingto help others. If I need to talkwith the CEO, his door is alwaysopen to me.

Cindy Barber, Parts Supervisosr

Employees are engine behind Perry Corporations successBusinessJournalOF WEST CENTRAL OHIO

THE

September 2011

The Regions Business Publication

www.businessjrnl.com

TheBusinessJournal

405N.MainSt.Delphos,OH45833

PRSTDSTD

U.S.Postage

PAID

Lima,OH

PermitNo.286

The employment numbers easily exceededexpectations and reflected a greater level of eco-nomic momentum than has been recently per-ceived.

--ABC Chief Economist Anirban Basu.

In a sign of positive news, the nations construc-tion industry added 8,000 jobs last month, accord-

ing to the August 5 employment report by the U.S.Labor Department. Over the past twelve months,the construction industry has added 32,000 jobs,and the unemployment rate now stands at 13.6 per-cent compared to 15.6 percent in June.

The nonresidential building construction sector

added 2,100 jobs for the month and 4,900 jobs from

Construction UnemploymentLowers to 13.6 Percent in July

See UNEMPLOYMENT, page 7A

The Perry Corporation has seven locations in two states.See PERRY, page 11A


2/12

2A TheBusinessJournal September2011

Industrial & Commercial Roofingwww.CottermanRoofng.com

Minster & Dayton

419-628-3713

Isofoton to locate in NapoleonIsofoton, an international solar energy

technology company, has chosen Napoleon,Ohio, as the new home for its North Ameri-can manufacturing facility. Contingent uponState approvals, the Ohio Department of De-velopment (ODOD) will offer assistance of$15.8 million to leverage Isofotons pledged$16.4 million investment in Ohio.

This statewide collaboration demon-strates Ohios focus on the strengths of ourregions and targeted industries, and utilizesour available resources to enhance Ohiosreputation as a leader in the energy sector,

stated James A. Leftwich, outgoing direc-tor of the ODOD. Making Ohio the basefor Isofotons first US footprint, strengthensour States manufacturing supply chain, andcreates jobs statewide.

According to ODOD, the Isofoton-Napoleon factory initially will consist of a50-megawatt (MW) crystalline silicon PVmodule assembly line with fully automatedREIS technology. Isofoton expects a short-term ramp-up to a 100 MW assembly line,with plans then to add a 100 MW cell line.The factory will start off creating 121 clean

energy manufacturing jobs and ramp upto 330 direct jobs within three operationalyears. Indirect job creation, a vital part ofIsofotons all-Ohio economic develop-ment strategy should amount to 1,000 addi-tional jobs beginning in 2012.

Isofotons decision to locate its manu-facturing facility and its associated jobs inNapoleon represents a significant achieve-ment for the community and is the end re-sult of a strong collaborative effort betweenState and local business partners, statedJon Bisher, city manager of Napoleon. Weuse our community-owned assets to attractand retain businesses that support the eco-nomic vitality for the city. As the new homeof a solar panel manufacturing facility, Na-poleon is once again demonstrating its lead-

ership in terms of clean, renewable energygeneration as a component of a balancedenergy generation portfolio.

American Municipal Power, Inc. (AMP)has agreed to purchase up to 200 MW ofmade in Ohio solar panels over five yearsfrom Isofotons Napoleon factory, whichalso has been selected by the Turning PointSolar project and American Electric Power(AEP) to supply Napoleon, Ohio-producedphotovoltaic panels for 49.9 MW of solar

energy to be erected on reclaimed minelands in rural Appalachia. Isofoton is alsoworking closely with the Toledo Port Au-thority on made in Ohio PV panels forsolar energy projects.

One of the goals of solar developmentwas to create jobs in local communities, andthis project represents one of the initial stepsin achieving that goal, stated Marc Gerken,

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Isofotons decision to locate

its manufacturing facility and

its associated jobs in

Napoleon represents asignificant achievement for

the community and is the end

result of a strong

collaborative effort between

State and local business

partners

Jon Bishercity manager of Napoleon


3/12

September2011TheBusinessJournal 3A

Full Payroll Service: Direct Depositing

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207 N. Main St. Delphos

419-227-9040419-695-9040

The experts providing full payroll services are:Anna Bruns, Eric Macwhinney and Kristen Ulm

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Isofoton (Continued from page 2A)

Jane Birckhead, CPCU

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president and CEO of AMP, Inc.According to ODOD, Isofoton is among

Spains largest solar photovoltaic (PV)manufacturers, with projects in more than65 countries. Ranked among the leadingEuropean enterprises in the development,manufacturing, and sale of solar cells andmodules, Isofotons global reach extendsto branch offices and projects around theworld, employing more than 700 profes-sionals.

Isofoton has always come to the tablewith an understanding of what manufactur-ing means to Ohio, stated Joseph Ham-rock, president of AEP Ohio. The stateslong-standing heritage of developing man-ufacturing facilities and associated jobsshows companies like Isofoton that Ohio is

the place where emerging technologies canthrive. At AEP Ohio, we are proud to playan instrumental role in bringing new jobsto Ohio, while advancing renewable energytechnologies in the Midwest.

Isofotons Ohio vision is to establish a

strong home industrial base plan, creatinga complete, end-to-end, all local marketcycle, where inputs are sourced locally, jobsare created locally, and a majority of theproduct remains in the local market, ensur-ing maximum economic development ben-efits and cost reductions. Locally sourcedmaterials mean more jobs for Ohios supplychain, while locally installed panels meanmore jobs for installers, developers, finan-ciers, and O&M companies.

Isofotons selection of northwest Ohioto locate its solar panel manufacturing op-eration is just one example of what is pos-sible when our region unifies its collectiveresources, stated Paul Toth, president andCEO, Toledo-Lucas County Port Authority.We plan to leverage this commitment by

utilizing Isofoton products in our proposedutility scale solar installation projects, andour BetterBuildings Northwest Ohio pro-gram, which improves buildings across ourregion by financing energy efficiency andalternative energy technology improve-ments to residential, industrial, and com-mercial buildings.

The announcement demonstrates howutility-scale renewable energy projects willbring multi-generational jobs to small townOhio, stated Tony Logan, state director,

rural development, US Department of Ag-riculture. These advanced energy jobs for-tify the local community and may inspirethe next generation of Ohioans to stay homeand contribute to our economy.

We feel strongly that Henry County hasthe potential to add a great deal of value toIsofotons investment in the county, statedRalph Lange, Henry County economic de-velopment director.

According to ODOD, Isofoton hasworked with many Ohio partners to pro-

duce an all-Ohio supply chain. After ex-tensive research, Ohio was determined thebest choice because it is a top five electricity

generator and consumer, a top 10 in popula-tion, top five in strength of state solar carve-out, as well as home to several top-five utili-ties and has a strong solar energy cluster.

The University of Toledo (UT) wel-comes Isofoton and its commitment tonorthwest Ohio, and reciprocates the com-mitment to developing leading edge re-newable energy research and expertise,stated Lloyd Jacobs, president of UT. Weare pleased that Isofoton looks forward toworking closely with regional economicdevelopment partners and with the Univer-

sitys multiple research and worker trainingfronts.

We are very impressed by the strongreception, leadership, and well-groundedthinking we have experienced in Ohio,stated Angel Luis Serrano, CEO of Isofoton.Our intention is to advance to all corners ofthe North American marketplace from ourOhio base, including advanced research anddevelopment. The key solar value proposi-tion is that the installed price is the long-term price. There will never be fuel priceincreases.

Business

Journal

THE

ofWestCentralOhioVolume19,No.10

PublisherDonaldR.HempleContributingWritersJeffreyGitomer

AdvertisingDonaldR.HempleTheBusinessJournalismailedtothetopbusinessleadersinthe11-countyregionofWestCentralOhio.Althoughinfor-mationisgatheredfromsourcesconsideredtobereliable,theaccuracyandcompletenessoftheinformationcannotbeguaranteed.InformationexpressedinTheBusinessJournaldoesnotconstituteasolicitationforthepurchaseorsaleof

anyproducts.

Copyright,TheBusinessJournalofWestCentralOhio,2006,Allrightsreserved.Reproductionoruse,withoutwrittenper-missionofeditorial,photographicorothergraphiccontentinanymannerisprohibited.TheBusinessJournalispublishedmonthlyat405N.MainSt.,Delphos,OH45833

ContactUs

Telephone 419-999-4762

DonHemple 419-695-0015ext. 138

MarilynHoffman 419-695-0015ext.131

StacyPrine 419-695-0015 ext.129

AmandaWatkins 419-695-0015ext.128

to ll f ree 800-589-6950Mail405N.MainSt.,Delphos,OH45833-1598Forinformationconcerningnews,advertisingandsubscriptione-mailusat:[email protected]@delphosherald.com

www.businessjrnl.com

FINDLAY, OhioOhio Logistics hasopened a new warehouse and distribution

center to serve the Chattanooga and northGeorgia area, it was announced today byCharles Bills, president of Ohio Logistics.

The 40,000 square building is located inthe Rock Spring Industrial Park in WalkerCounty Georgia. The warehouse, doingbusiness as Northern Georgia Logistics, islocated at 296 Fields Dr., Rock Spring, GA,30739.

Mr. Bills said the facility will bring 30 to40 direct and indirect jobs to Walker Coun-ty.

We will initially provide service to Nis-

sin Brake Georgia and we expect to add ad-ditional clients in the greater Chattanoogaarea, Mr. Bills said.

Phillip Irvin is the manager of the North-ern Georgia facility. The telephone numberis (706) 764-1045. Mr. Irvins cell phonenumber is (423) 463-6925 and his e-mail ad-dress is [email protected].

Ohio Logistics is headquartered in Find-lay, Ohio, and is one of the largest privatelyheld logistics companies in the Midwest. Itprovides innovative warehousing, distribu-tion, and transportation services.

Now with 17 warehouse sites in sevenstates, Ohio Logistics has over 6 millionsquare feet of warehouse and distribution

space. It has eight sites in Ohio, three inNew York, two in Pennsylvania, and one

each in Georgia, Indiana, Kentucky, andWisconsin .

It operates Foreign Trade Zone #151 inOhio. Its Transportation Group operatesits own fleet of trucks. Its Document Stor-age Company has a major storage facilityin Findlay and delivers the most completerecords management and document destruc-tion services in its marketing area.

For more information visit the web site atwww.northerngeorgialogistics.com.

Ohio Logistics opens new warehouse


4/124A TheBusinessJournal September2011

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MoversShakers

The Union Bank Company is pleased toannounce that Curtis Shepherd has joinedits team as Senior Vice President of Re-tail Banking and will be working from theColumbus Grove Office. As Senior VicePresident of Retail Banking, Shepherd is

responsible for the day-to-day operationsof twelve bank locations, business devel-opment and customer service.

Shepherd completed his bachelors de-gree at The Ohio State University. He hasmore than 25 years of banking experience.Shepherd most recently served as Com-munity President at Huntington Bank.Prior to that, Shepherd was the NationalSales Director with Huntington Insuranceand a Senior Vice President at Sky Finan-cial Group.

Brian D. Young, President of TheUnion Bank Company commented, Weare very excited to have Curtis as part ofthe team and I expect him to be an integralpart of our companys continued success.He further stated that, It is an importantpart of our mission that The Union Bank

Company continuesto play an importantrole in our commu-nities to assist ineconomic growthand development,

this mission is fur-ther enhanced bythe addition of Mr.Shepherd.

Celebratingover 105 years ofcommunity bank-ing, The UnionBank Company is awholly owned subsidiary of United Banc-shares, Inc. (NASDAQ, UBOH news), a600 million dollar bank holding companyheadquartered in Columbus Grove, Ohio.The Union Bank Company serves Allen,Putnam, Sandusky, Van Wert and Woodcounties with locations in Bowling Green,Columbus Grove, Delphos, Findlay, Gib-sonburg, Kalida, Leipsic, Lima, Ottawaand Pemberville.

Shepherd joins TheUnion Bank Company

Magazine and periodical subscription scam

SHEPHERD

By Neil Winget

We have all heard of the paper pirates and the toner

phoners but how many are aware of the sharks that try toget you to send them money for bogus magazine and peri-odical subscriptions?

This scam is aimed at subscribers to national specialtymagazines, business magazines, and news magazines.

It works like this: your company gets what looks like arenewal notice from a popular business magazine or news-

paper such as the Wall Street Journal. It may say some-thing like, Your subscription is automatic with receipt ofyour payment.

Since these people use various names for their bogus op-eration, the letterhead could say anything but it usually hasthe word billing in it somewhere. Trust me, they look veryofficial and are one of the better done scams. They are goodenough to fool your bookkeeper into sending the amount re-quested on the invoice. If a check is sent, it goes right intothe pocket of the thieves, not to the publisher of your maga-

zine or paper and your renewal becomes overdue.The way to counter this kind of skullduggery is to be

aware of this kind of activity and educate and train your em-ployees on what to do when one of these renewal noticesarrives in the mail.

First, check out the company by going to the BBB web-site (www.bbb.lima.org) and either putting in the name or

the phone number. Chances are it will come up empty or, ifthere is a report, you will see an F rating.

Call the publisher of the magazine and tell them whathappened. Dont send a check. The publishers are victimsalso because it can generate ill will when a customer thinksthey have renewed and finds out they have not!

This scheme has become so prevalent that most nationalmagazine publishers are aware of it. Many publish a warn-ing in the front of the periodical explaining how this scamworks and to avoid it.www.thefunfactory.biz

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5/12September2011TheBusinessJournal 5A

Technology/Communications

Question: What is Google getting with itsplanned $12.5 billion acquisition of MotorolaMobility?

Answer: the only major Android handsetmaker whose share of the smartphone marketreceded in the second quarter.

At a time when the momentum behind An-droid is exploding, its telling that Motorolawas the only major vendor that couldnt capi-talize on the growth. The statistic underscoressome of the recent problems that the handsetmanufacturer has faced, which Google will beinheriting when the deal closes by years endor early 2012.

After coming back from the brink of bank-ruptcy and splitting from Motorola Solutionsat the beginning of the year, the company hasfaced a myriad of problems. Beyond the lossof market share, Motorola has suffered fromhigh-profile product delays, including its first4G LTE phone from Verizon. Pricing mis-calculations led to the lackluster debut of itsXoom tablet, as well as the Atrix 4G smart-phone, which came with a pricey laptop dockaccessory.

Certainly, Googles acquisition of Mo-torola is largely about its portfolio of 17,000patents (with 7,500 more pending). But evenif Google plans to run Motorola as a separateunit, there are bound to be issues that Googlewill need to deal with.

For instance, Motorolas share of the smart-phone market in the second quarter fell to 4.1percent from 4.9 percent, according to a recentstudy by Gartner. At the same time, SamsungElectronics share nearly quadrupled to 15.8percent, while LG Electronics share similarlyquadrupled to 4.6 percent. HTC saw its shareslightly increase to 10.2 percent.

Slow-moving in 4G LTE marketOne of the primary reasons for Motorolas

recent struggles has been its failure to capital-ize on the white-hot 4G LTE market. The com-panys Droid Bionic was among the lineup of4G LTE devices on display at the ConsumerElectronics Show in January, but its the onlyone thats failed to materialize. Likewise, the4G LTE capability for the Xoom, also hypedin January, wont come out until September.

Motorola Chief Executive Sanjay Jha re-cently told CNET that he expects the DroidBionic to launch in September.

In a note issued last month, RBC analystMark Sue attributed the delay to the com-

panys decision to develop its own silicon forits LTE chipsets, putting it behind HTC, Sam-sung Electronics, and LG Electronics, each ofwhich has a 4G LTE phone at Verizon Wire-less.

Motorola has traditionally had a strong re-lationship with Verizon, but likely squanderedsome goodwill when it delayed the release of

the product. Meanwhile, Verizon sold 260,000units of the HTC Thunderbolt in its first twoweeks of availability, and also began pushingthe Samsung Charge.

Pricey productsMotorola attempted to sell another 4G

smartphone, only at AT&T. But its first at-tempt to make a flagship phone for the Dal-las telecommunications giant yielded mixedresults. The phone, the Atrix 4G, had a uniquelaptop dock that piqued some customers in-terest. But the high price tag ($199 for thephone and another $499 for the dock, or $599bundled together) turned people away.

The company made the same mistake withthe Xoom tablet, pricing its initial model at$799 at Verizon Wireless and selling a $599Wi-Fi only version. Apple, meanwhile, offersa $499 price point for the iPad 2, though it ispacked with less memory.

Jha acknowledged the pricing issues, andsaid that sales picked up after Motorola cutthe price of the Xoom.

The pricing issue will be even more of aquestion at Google, which isnt used to charg-ing for any of its services. Despite treating

Motorola as a separate unit, there are boundto be culture clashes between the Silicon Val-ley crowd at Google and the Libertyville, Ill.-based Motorola.

Still bullishGoogle and Motorola put on their best fac-

es today with the announcement.Were really excited about this whole

business and working with Motorola and theirteam, Google Chief Executive Larry Pagesaid today on a conference call. Theres tre-mendous opportunity here.

Jha said on the call that the company willcontinue to use its strong relationships withits carriers to drive sales. During the lastquarterly conference call, Jha added that de-spite a weak forecast for the third quarter, thefourth-quarter results should pop as a result ofa number of new product launches.

Motorola is expected to benefit from work-ing even more closely with Google. Analystssay the company will likely get access to thelatest features from Android, giving it a leg upon the competition. Such an advantage, how-ever, may alienate some of Googles other al-lies in the Android world.

In the end, Motorolas issues may not be ahuge priority for Google.

Its about the patents, said Avian Securi-ties analyst Matthew Thornton. Operationsare house money.

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6A TheBusinessJournal September 2011

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Trends in information and communica-tion technology are sometimes hard to predict.However, identification of a number of largescale trends is possible. Whether it be a changein how people use software or how businessescontract and pay for IT services, understandingwhere the industry is going is an important part

of IT planning.Acceleration of Netbook AdoptionThe adoption of netbook computers, very com-

pact and efficient computers much smaller than alaptop, is projected to continue through 2009 andinto 2010 by Small Business Trends. Netbooksoffer very long battery life and limited processingpower. They are designed to run simple software,such as web browsers and basic business produc-tivity software. In many cases, they are designedto use another IT trend: hosted software. Hostedsoftware is an application like Googles pro-ductivity suite Google Docs or Microsofts newhosted productivity suite attached to Office.

Acceleration of Smartphone AdoptionSmartphones are cellular phones that also

run software produced by other companies.Smartphones include the iPhone, Android-basedphones like the T-Mobile G1 with Google,BlackBerry phones and phones produced byPalm. Smartphones generally require an add-ondata plan. Market research service IDC reportsthat smartphone sales were 7 percent of all cellphone sales in 2007. By 2008, the percentagewas 20 percent. Smartphone sales continue toincrease, in spite of overall decreases in cellular

phone sales.Hosted Software and Cloud ComputingHosted software reported to be more popular

as Microsoft enters the market with a hostedMicrosoft Office module. Hosted software runson a remote server, thus placing less of a loadon local computer systems. In many cases, such

as with Googles Docs application suite, data isstored in a cloud configuration where data isspanned across multiple computers and servers,thus increasing reliability of data storage becausethe data isnt simply sitting on one hard drive.

Wireless and Cellular NetworkingGartner Research projects increased use of

wireless and cellular networking. Although band-width requirements of server farms are too highto effectively use either of these technologies,personal computer use of cellular networking isexpected to rise. This is due to increased avail-ability of devices like cellular MiFi points of WiFiaccess points that support multiple users on a sin-gle cellular connection. Devices like smartphonesthat use WiFi access points for faster data accessare also expected to increase in number.

Real Time InfrastructureMany small- and medium-sized companies are

expected, in a Gartner analysis, to move towardleasing real-time computing infrastructure fromprovider companies. Companies will likely pay fortheir server and bandwidth infrastructure needs ona minute-by-minute basis, instead of buying physi-cal server boxes and paying for large bandwidthavailability to accommodate usage spikes.

New trends in information& communication technology

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Hancock Co. parcel no.230001025366, in City of

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7/12

September 2011 TheBusinessJournal 7A

Lima | Findlay | Marion | Manseld | Sidney | Toledo | Ft. Wayne

Our services:Document Management

Managed Print ServicesMultiunction ProductsNetworking Technology

Perry Corporation is a client-centered organization with acomplete portolio o hardware, sotware and specialized

proessional services. We make it our business to understandour clients needs and its direction, the complexities o theirrequirements, their processes & operating philosophy and

their priorities. This way we can ofer our clients documentmanagement solutions that are tailor-made or theirbusiness. The Client is the driving orce behind what we doat Perry Corporation.

perrycorporation.com800-589-7370

the same time last year, with employmentstanding at 662,700.

Specialty trade contractor employmentgrew by 7,600 jobs in July and has added

13,800 jobs, or 0.4 percent, since July2010. Heavy and civil engineering construc-tion employment slipped by 400 jobs forthe month, but has added 21,000 jobs, or2.5 percent, year-over-year. In contrast, theresidential building construction sector lost1,100 jobs in July and has lost 8,000 jobs, or1.4 percent, over the past twelve months.

Overall, the nation added 117,000 jobs inJuly with the private sector adding 154,000

jobs and the public sector losing 37,000jobs. Year-over-year, the nation has gained

1,258,000 jobs, or 1.0 percent. The nation-al unemployment rate remains virtuallyunchanged from the previous month andnow stands at 9.1 percent.

Analysis

Todays jobs report is certainly viewedas good news, said Associated Buildersand Contractors Chief Economist AnirbanBasu. Many economists - including myself- feared the worst, with some predicting thattodays numbers would indicate that thenation lost jobs in July.

Instead, the employment numbers easilyexceeded expectations and reflected a great-er level of economic momentum than hasbeen recently perceived, Basu said. Moreimportantly, these gains were reflected inthe U.S. construction sector, which alsoadded jobs at a somewhat surprisingly clip,with the nonresidential building construc-tion subsector adding more jobs in July thanduring the past four months.

Unfortunately, the jobs report is back-ward looking and does not reflect the impactof the recent market downturn and associat-ed loss in confidence, said Basu. In otherwords, the jobs momentum may not continuethrough August and into September, includ-ing in the nations construction industry.

The recent economic slowdown, com-bined with the chilling effects of the debtceiling stalemate, Europes economic woes,and other factors is likely to have slowedhiring more recently, Basu said. The keygoing forward is likely to be consumerspending since that is now essentially theonly part of the economy that can push theeconomy forward briskly.

Unemployment(Continued from page 1A)


8/12


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Improvements in the technology around vinyl

and vinyl adhesives account for many of the newdevelopments in the graphics printing industry. Otherimportant contributors to the revolution in this indus-try include the development of larger and better print-ers, new inks, and advanced computer technology.

Vinyl decals were previously regarded as quickand easy alternatives to the time expense of handpainted graphics. Some of the benefits of using vinylwere that it was easier to install and remove, tookless time, and was incredibly durable when comparedto hand painted products. Some of the downsidesof using vinyl at that time were the toxic chemicalsand specialized equipment such as heat guns thatwere required for the installation and removal of the

product.Advancements in Graphic PrintingTheir have been vast improvements made to

both the process of graphic printing and the materi-

als used. High-tech computer aided vinyl printingmachines are now the standard for most print shops,giving them the capacity to add realistic photos to avariety of types of vinyl. Advancements in solventinks have produced products that stand up well toalmost any weather condition and resist fading fromthe suns UV rays for many years.

There are also been advancements in the vinylthat is printed on. It is now customary for sign shopsto use self-adhesive vinyl, which can save the shophours of labor. Other new advancements in vinylthat have been recently introduced include pressure-sensitive self-adhesive vinyl, which needs to havefirm pressure applied to the surface in order to adhere

to a surface.One of the best results of these new developments

is that now non-professionals can produce customvinyl decals and graphic printing with results similar

to those of a professional. The growing demand forvinyl automotive graphics has led to the growthof many new businesses. Since these graphics nolonger require professional installation, many newdecal and FX shops are able to sell their productsover the Internet for people to purchase and installthemselves

Commercial Applications for Graphic PrintingTechnology

Many new marketing applications have sprungup as a result of the new kinds of vinyl. Vehiclewrapping, which covers an automobile with fullcolor advertisements, is a prime example. The entiresurface of the vehicle is carefully covered with thin

sheet of photo printed vinyl, giving the entire vehiclethe look of one seamless image.

With vehicle wrapping companies are getting amobile billboard which can take there advertising

message all over town. Companies often bring thewrapped vehicle to special events or promotionaltours to attract attention to their products, whichis much more effective than the old vinyl banners.These wrapped cars can also travel throughout thetown, giving away merchandise samples, coupons,and raising brand awareness.

Vehicle wraps often include the use of anothernew vinyl technology, window graphics. These graph-ics are printed on a perforated material so that you cansee the graphics from outside the vehicle, but can stillsafety see out to operate the vehicle from the inside.This allows the driver to have extra privacy and secu-rity while at the same time displaying vinyl graphics.


9/12


The emergence of digital and Inter-net technologies in recent years havebrought about new printing trends thatwill change the landscape of the printingindustry. These printing industry trendshave changed the way companies dobusiness from the design to the printing

phase of operations.In Australia, the printing industry has

met these new printing trends with openarms as many have updated their work-flow and production strategies to meetthe changing demands. On the otherhand, many of those who never madesuch important changes have struggledbecause of the growing competition bynon-print and online media.

According to the Rochester Instituteof Technology School of Print Media,there has been a growing media competi-

tion considering the fact that print adver-tising is driven by newspaper, magazineand periodical revenues while the Inter-net is chipping away at traditional mediausage and communication.

The recent developments in the print-ing industry can be attributed to severalprinting trends:

Workflow DigitisationOne of the most important printing in-

dustry trends has been the electronic de-livery of files as desktop publishing takes

full control of the printing process. Thereis an emerging need for the electronic de-livery of graphics and images, which hasmade film media process obsolete. Theindustry has adopted automated work-flow processes that would link custom-ers, printing systems and services likenever before.

Technology IntegrationPrinting trends are gearing towards

full workflow automation with the de-velopment of computer-to-plate imagingtechnologies that allow desktop publish-ing applications to output directly to aprinting plate.

Many printing presses are integratinghybrid printing by combining differentreproduction processes since many print

jobs are complex with specialised coat-ing or printing requirements.

There is a growing trend in crossmedia conversion from one file to anyinformation distribution and electronicpublishing methods.

The advancement of digital technolo-gies such as Direct Imaging offset press-es and Inkjet printers have made colourprinting cost effective.

Changing DemandsPrinting trends have also pointed to-

wards shorter production runs and sched-ules in an effort to compete with digitalprinting.

Printing production now shifts closerto the point of distribution as printingtrends move away from being press-cen-tric to printer-centric.

A greater volume of printing jobs hasmoved away from printing companies tothose produced by desktop printing andoffshore printing firms.

The implementation of new printingindustry trends such as the workflowdigitisation, technology integration andchanging demands have transformedcompanies into more efficient and effec-tive businesses. However, some nichepre-print operations are now renderedobsolete because desktop publishing haseliminated the need for pre-press and

film-based processes. The implementa-tion of a digitised workflow has furtherautomated the printing process and atthe same time freed the operation fromlabour-intensive tasks that may hamperproduction schedules. Despite the grow-ing significance of online-based servic-es, the printing industry remains strongand enduring as it adopts new strategiesto achieve success in the future.

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New printing industry trends


10/12


Email still rules. Are you connecting orbeing deleted?

If your emails are getting deleted or notgetting returned, or youre playing a num-bers game (sending 1,000 hoping for a fewrandom responses), youre probably alsoblaming the recipient or the Internet for the

lack of response.Wake up and smell the dictionary,Sparky! It aint them.

Emails are to introduce, engage, ask aquestion, give an idea or an answer, createopportunity, make an appointment, confirma meeting. Emails are for sending a mes-sage, a thank you, a reminder, or a briefoffer. Emails are NOT a sales pitch.

But youre the smartest guy or gal in theworld, and you want to hurry up and makemore sales this week and you have a list ofprospects so why not blah, blah, blah andget deleted.

NOTE WELL: Deleted emails also cre-

ate negative thoughts and imagesin the mind of the recipient. Theybrand you and they create reputation.If youre getting a 9% response, itmeans 91% of the people you sentthe email to are somewhere betweenannoyed and pissed off.

Im about to share the essenceof what will get your email openedand responded to: writing. Creativewriting. Engaging, creative writingthat leads the recipient to read andrespond.

But, before I begin, heres whymost emails fail: you know little or nothingabout the recipient. And worse, you struggleto create some snappy subject line so youremail will be opened.

Here are a few ideas on how to write anINITIAL email, a FOLLOW-UP email, aFOLLOW-THROUGH email, and all sortsof relationship building emails.

Start prepared. Before youwrite a word, Google the recipi-ent and then do a complete socialmedia search (Facebook, LinkedIn,Twitter, and YouTube). Nowyoure ready with information theymay pay attention to informa-tion about THEM. Engaging them,about them, is more likely to gainresponse than engaging them about

you.NOTE FROM 1937: See Dale

Carnegies How to Win Friends andInfluence People and keep this stillapplicable quote in mind: You canmake more friends in two monthsby becoming more interested inother people than you can in twoyears by trying to get people inter-ested in you.

Make it short. Im way toobusy to read your life story, or why

youre great, or why your productis great. Ive got mother Google forthat and for information on you!

Heres the SECRET: Word

count. Copy your message intoa word processing program tocheck the word count. 200 wordsis a long email. Remember: theshorter the better.

Make the message germaneto your expected outcome. I

usually ask a question or two,make a statement or two, andend with: Best Regards, Jeffrey.Ill use formal capital lettersand good grammar until I haveestablished a relationship. Immore friendly than formal in my

content, and Im always myself. Same withhumor, I dont inject it until Im certain therecipient of my email has some (humor).And when I do, its HUMOR not jokesand not cartoons.

And, did I mention, its an email not asales pitch.

If youre writing an INITIAL email,make your name clickable to something thatwill build credibility like your blog, yourbusiness Facebook page, or your LinkedInprofile.

If youre using email as a FOLLOW-UP to a promise you made (like a quote,proposal, or answering a question), attacha PDF and keep the body of the messageshort, sweet, and friendly.

If youre connecting with an after the

sale FOLLOW-THROUGH, ask for a cof-fee meeting or a brief phone call. Mentionanything that you share common groundon (sports, kids, interests). I often attach arelatable photo.

There are lots of other email uses. A

business message, an announcement, a ser-vice message, a casual message to stay intouch and build a relationship. Whateverthe message is, make certain the content hasVALUE FOR THE RECIPIENT.

I would be remiss if I didnt include themysterious how to write a subject line.

My subject line on an initial email is, fromJeffrey Gitomer. Subject lines should besimple, but intriguing. For example: pro-ductivity leads to profit or maximumproduction leads to maximum profit. Oryou can use one word that might impactthe recipient like profit, idea, or message. Ithelps if you understand who you are tryingto connect with. (See above under STARTPREPARED.)

If youre serious about wanting to sendimpressive emails, www.aceofsales.comoffers the only customized email alterna-tive. Take a look. It will immediately brandyou, differentiate you from all other look-alike emails, and WOW! the recipient. Ifyou want to see a few samples, go to www.gitomer.com and enter ACE EMAILS in theGitBit box.

If youre tired of your emails gettingdeleted or youre frustrated because youremails arent being responded to, DOSOMETHING ABOUT IT.

Jeffrey Gitomer is the author of The Sales Bible, CustomerSatisfaction is Worthless Customer Loyalty is Priceless, The Little RedBook of Selling, The Little Red Book of Sales Answers, The Little Black

Book of Connections, The Little Gold Book of YES! Attitude, The LittleGreen Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership,and Social BOOM! His website, www.gitomer.com, will lead you tomore information about training and seminars, or email him personallyat [email protected].

2011 All Rights Reserved. Dont even think about reproducingthis document without written permission from Jeffrey H. Gitomer andBuy Gitomer. 704/333-1112

Email still rules. Are you connecting or being deleted?

JeffreyGitomer

We Mak e Ban n er s

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DEFIANCE, Ohio Defiance Collegewill offer a Master of Business Administra-tion with a concentration in Sport Manage-ment beginning the fall semester of 2011.

To receive an MBA with a sport manage-ment concentration, students will take threesport management courses: Sport Law, SportGovernance, and International Sport. Thesecourses will provide the student with a broadrange of knowledge pertaining to the busi-ness side of sport that will be applicable tothe real world.

In addition to the development of analyti-cal tools, emphasis is placed on leadership,communication, teamwork, ethics, and skillsfor managing diversity. The curriculumstructure is designed to make the course-work directly relevant to the strategic plan-ning and day-to-day challenges of workingprofessionals in the field.

With a concentration in sport manage-

ment, a person can obtain a position in vari-ous aspects of the sporting profession suchas professional sport, intercollegiate athlet-ics, and sport organizations such as ESPN,and the NCAA. Common positions withinthese organizations include marketing, op-erations, sponsorship, sales, development,event management, and promotions.

For more information, please contact De-fiance Colleges Center for Adult and Grad-uate Programs at 419-783-2351 or [email protected].

Defiance College, chartered in 1850, isan independent, liberal arts institution inNorthwest Ohio offering more than 40 un-dergraduate programs of study as well asgraduate programs in education and busi-ness. Defiance College has received nationalrecognition for its educational experience ofservice and engagement. The college web-site is www.defiance.edu.

Defiance College Offers Masters DegreeConcentration in Sport Management


11/12


YOUR BUSINESS FUTURE

IS BUILT ON BORROWINGDECISIONS YOU MAKERIGHT ABOUTNOW.

As a business owner, you face tough decisions every day. Like deciding if

and when you should borrow. A Huntington Business Banker can help.

Now is the time to reach out. At Huntington Business Banking, we take

the time to understand your specific business needs and help you make

borrowing decisions that are right for you. In 2010, we committed to

lending $4 billion to local businesses over a three-year period, so if you

decide youre ready, well be there to support you every step of the way.

Its what youd expect from the #1 SBA lender.1

To learn more or speak with a Business Banker, stop by your local

Huntington branch, visit huntington.com/borrow or call 1-866-808-8913.

1Huntington is the #1 SBA 7(a) lender in the region made up of Indiana, Kentucky, Ohio, Michigan,West Virginia and Western PA. Source: U.S. SBA from October 1, 2007, through June 30, 2011.

Member FDIC.B and Huntington are federally registered service marks of HuntingtonBancshares Incorporated. Huntington. Welcome.TM is a service mark of Huntington BancsharesIncorporated. 2011 Huntington Bancshares Incorporated.

Perry(Continued from page 1A)

ince 1920S

Dedicated to Excellence since 1920

Sidney: 937-498-2381 Dayton: 937-274-1173 Columbus: 614-876-8496 Indiana: 812-546-0333

www.ferguson-construction.com

Its all aboutour people!

GREAT

BUILDINGS

start with...

GREAT

PEOPLE

and Purchasing Manager, said the companyssuccess has been hiring the right person for

the right job.Employees are trusted.Customer Care Representative, Jamie

Shade, said the Perry Company is like afamily and we work together as a team.

Craig Baldauf, Field Engineer, said train-ing is a big part of the corporate culture atPerry Corporation.

You have to be your best, continuedBaldauf. and the training allows you to beyour best.

Part of the strategic vision for the com-pany includes a strong focus on growing

our services business, according to BarryClark, President and CEO. While productwill continue to play an important role in ourgrowth, expanding our services offerings isa key component for our future success.

Changing from a product centric businessmodel to a services centric business modelrequires that we have employees who under-stand and embrace change. We have that.

Our people are unique and are driven bysuccess.

CRAIG BALDAUF DAVE MARTZCINDY BARBER


12/12


In 2009, the Ohio Department of Development designated MAGNET as the go toEdison Technology Center serving the motor vehicle and par ts manufacturing

industry statewide. MAGNET looks forward to providing its proven consulting

expertise to that industry segment throughout Ohio while continuing to serve the

entire manufacturing community in Northern Ohio with programs and activities

designed to increase your growth and improve your profitability.

Making Manufacturing Innovative and Productive

Consistently successful manufacturers know that top line growth and greater

profitability are possible by increasing productivity and making enterprise-wideinnovation a high priority in their companies.

MAGNETs experienced industry professionals have proven expertise capable

of assisting manufacturers of all sizes and segments in their efforts to achievegreater growth and profitability.

We specialize and are noted for being able to customize programs which meet

the unique needs of each client who comes to MAGNET for help.

How do we measure success and what can you expect from working withMAGNET consultants?

A 56-to-1 Return on InvestmentOur clients report that for ever y dollar they spend with MAGNET, they receive back

an average of $56 through sales growth and/or cost savings! MAGNET offersmanufacturing help in these areas:

MAGNETAn Edison Technology Center

MAGNET, designated by the Ohio Department of Development

as one of the states seven Edison Technology Centers, is also

the Third Frontier Center of Excellence in Product Innovation.MAGNET focuses its Edison Technology Center activities

on a variety of product and process innovation and commercialization services to both

established and early-stage technology based businesses.

MAGNET has partnered with the Ohio State University Center for AutomotiveResearch (CAR) to generate increased growth and profitability for that industry

throughout Ohio. Both organizations are active participants in the Ohio AutomotiveIndustry Council established in 2009.

MAGNETAn MEP Service Provider

MAGNET is a provider of Manufacturing Extension Partnership (MEP)

services through the National Institute of Standards and Technology (NIST), an agency

of the United States Department of Commerce.

MEP is a national network of specialists who understand the needs of manufacturers.Through MEP, manufacturers can access public and private resources that enhance

growth, improve productivity and expand capacity.

MARK SCHARBONEAU IS MAGNETS

SENIOR BUSINESS CONSULTANT

FOR NORTHWEST OHIO

Scharboneau has more than 20 years experience

in project management, product engineering,

global sales and business development workingwith companies such as Sheller-Globe, Ford,

Toyota, and Nissan.

WWW.MAGNETWORK.ORG

For more information about MAGNET, contact Mark Scharboneau

at 419.595.0002 or [email protected]

Profitability Improvement

Lean/Six Sigma Transformation

Quality Systems & Problem Resolution

Lean Product Development Workforce and Organizational Development Supply Chain Optimization

Facility Layout & Design

Inventory Productivity Analysis

Business Growth

Growth Planning

Market Diversification IDEA Engineering Product Design, Engineering,

Development and Launch

Sustainable Manufacturing

Bizjrnl September 2011 A Section

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