Simplifies your small business.

September 2010

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Existing services are built for large businesses

Owners don’t have the capacity to manage finances - they hire accountants or bookkeepers

They want to know the profitability of services and the overall cash flow

Owners do not have a way to track the revenue generated and re-engage with customers who come in from a deal or referral

Services charge for integration, which is prohibitively high for a small business budget

“ My present system is messy, hard to organize, and time consuming.L. Bostrum, Co-Director of Yoga Fitness in Campbell, CA

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The ProblemNo web service provides an aggregated solution to organize, run, and check the health of a small business

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The Current Work-around

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Our Solution

Automates collecting payments, purchase history reveals profitability of services and makes it easier to forecast cash flow.

Easy setup and maintenance - import customer data and export revenue data to existing services.

Computes lifetime value of customers based on who is generating leads, paying on time, and what and how much they are purchasing.

Tracks deal referrals and manages retention to reveal ROI of deal and re-engage with customer.

Small businesses can organize and leverage available data through on aggregated solution

“ The thing that struck me the most about BizeeBee is the simplicity of the product. I am always looking for ways to streamline our process and make things easier at the front desk, so that we spend less time on the computer and more time with students.

Juicy Sanchez, Co-Owner of Mission Yoga in San Francisco, CA

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Easily import customers & automate process of sending a payment

Customer receives payment request via email and clicks link to pay

SBO tracks top customers by revenue & referrals

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The MarketMicrobusinesses are the fastest growing segment

* http://www.microbusinessresearch.org/** http://www.microbusinessstrategies.com/ 26.5M in 2007*** http://www.clickz.com/clickz/news/1704612/study-smallest-businesses-are-heaviest-web-users **** http://www.forbes.com/forbes/2009/0921/entrepreneurs-franchising-bikram-yoga-new-twists.html

Compose 95% of US Businesses*

26.5M Small Businesses with fewer than 10 employees**

Microbusiness owners use the web a median of 17 hours a week***

Focus on class-based microbusiness: Fitness

US Fitness Industry revenues of $15.9B

Yoga $5.7B in sales****

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Yoga MarketConsumers

* “Economic woes make yoga popular stress buster in US” http://www.deccanchronicle.com/health/economic-woes-make-yoga-popular-stress-buster-us-823 - 2010 ** Survey “Yoga in America”, 4000 individuals in 2004

There are 14M people practicing yoga in the US up from 11M in 2007*

30% have household incomes higher than $75k** 76.9% are women, 23.1% men, 25.2% are 25-34, 15.7% are 35-44, 26.9% are 45-54

“....the average yogi as a younger, affluent, educated single woman”.

Studios

Independent Studios make $25-50k a year

Bikram Yoga and other franchises can earn over $250k a yeare.g. Startup costs Iyengar franchise - $400, Bikram franchise costs $10k (ongoing: 5% gross revenues or $1000 per month )

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Customer AcquisitionOrganically grown user base | 100+ SBOsContacted small business bloggers and influencersThe Hive (blog) small business resource - Launched April 2010Growing 10+ SBOs a week - Launched August 2010

PartnershipsSquare, FreshBooks, Receivables Exchange

Fitness FranchisesBikram Yoga, Bar Method, Daily Method, Gracie Brazilian Jiu Jitsu

Search Engine Marketing and Social MediaTwitter, Facebook Fanpages and small business communities

Demo and attend Small Business ConferencesSmallBizTechnology, BizTechDay

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Competition

Ease-of-Use Payments Cash Flow Customer DataCustomer DataCustomer DataCustomer Data

Simplicity Bill Reminder Forecasting ImportPurchase History

Track Deals & Referrals

Calculate Lifetime Value

BizeeBee

MindBodyOnline

FreshBooks

Intuit

PayPal

SalesForce

ZoHo

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Financials

Total Investment $100kBootstrapped - $50kAngel Investor - $50k

Current Burn Rate $20k month*3 Full Time Employees2 Part Time Employees

Ask $1M*12 months of runwayIncrease headcount and marketing budget

Revenue Subscription basedFlat pricing structure at $25/month + $50 setup feeCan also have charge based on size of business, number of studios, and usage

* See Appendix A for breakdown

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Team

Poornima Vijayashanker

Founding engineer at Mint.com. Learned how to build a simple and aggregated web service. Using the lessons from Mint.com, her goal is to create a unique and profitable web service to address the pains of small and micro-business owners.

CEO & Founderpoornima@bizeebee.com408.702.7118

Manvinder SaraonFormer CMO at Homestead.comExpertise in small business products and focused on helping business establish an online presence.

ADVISORSMANAGEMENT

Aaron PatzerFormerly Founder & CEO of

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Appendix A

Current Burn Rate $20k monthHeadcount - $15k (1 Designer, 2 FT Engineer, 1 PT Engineer, 1 PT Community Manager)Servers/Operations - $150Legal - $5k

Ask $1M* - Potential Burn Rate $60kHeadcount - $45k (1 Designer, 1 VP of Engineering, 3 FT Engineers, 1 FT Marketing, 1 PT Community Manager)Marketing Budget - $5k (SEM, Conferences, Local PR Campaigns)Equipment/Office Space - $5kLegal - $5-10k

* See Appendix for breakdown

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Appendix B

Customer Acquisition Milestones6 months - 1000 active users 12 months - 5000 active users

Revenue Milestones800 active * ($25/month + $50 setup) = $60k (break-even)

Upsell$100/month for medium sized businesses or managing multiple studios

* See Appendix for breakdown

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