Bizcamp Dublin: Competitive Advantage And The Web
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Competitive Advantage & the Web Paul McKeever, Design by FRONT www.designbyfront.c om
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Transcript of Bizcamp Dublin: Competitive Advantage And The Web
Competitive Advantage & the Web
Paul McKeever, Design by FRONT
www.designbyfront.com
Team Meeting
Windmill Lane
A Fundamental Shift
Team Meeting
Team Meeting
The web is now a key influencer of purchasing
decisions
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The web is now a trusted source
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Why? Why Now?
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Team Meeting
Market FragmentationMass markets become micro-segments
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Market as conversation
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Challenges & Opportunities
Price Competition
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You Don’t Have Control
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Team Meeting
“It is Ryanair policy not to waste time and energy corresponding with idiot bloggers”
Ryanair Press ReleaseMarch 2009
3 Good Ideas
1. Deliver Exceptional Experiences
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Edelman: crawl, walk, run
2. Be Where People Are
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3. Kaizen
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The Long WowExperiences that get better and better and better
www.adaptivepath.com
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Summary
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Team Meeting
Any Questions or Ideas?
Thanks for listening
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