BizPoken - Experiences

Thorsten Zoerner @zoernertthorsten.zoerner@de.ibm.com

PreRequesists:

You should know what a Poken is. You might find it out on www.doyoupoken.com

About this presentation

- Description of usage during IOD 2009- Scenario at the event- Lessons Learned

Background

- 2.500+ Pokens used- Every delegate received one poken- „Session“ Pokens were used to distribute presentation- Pokens were handed out during onsite registration without briefing

Positioning

- New device to share contacts- Stay connected post event- Optional tool to use

Communications

- Printed OnSite Guide- Digital Signs- Poken Information Desk- Speakers Briefing (Calls)- Twitter/Newsletter

Poken Information Desk

- Staffed during whole event- Usage Information / Help

Poken Information Desk / Learned

- 20-50 Requests per day- Main Question: „How to setup profile?“- Second Question: „Problem's with IE6 browser“- Inquery to get Pokens for other event

Digital Signs

„Session Pokens“

„Session Pokens“

- 350+ Sessions had an individual Poken- Attendees were able to connect with session using their Poken

Session Pokens / DATA

- Code of Session- Title - Landing Page for Download- Segment / Brand / Industry- Speaker

Session Pokens / FACTs

- PreLoad via WebInterface- Effort: 3 Minutes per Poken- Auto Populated using CoScripter- Formating of special Data File for CoScripter

Session Pokens / Learned

- Limit amount of Data on Poken Card- Reduce effort of last minute changes- Have arround 10% spare Pokens for sessions- Logistical effort of Poken deployment: low

Poken Customization

- Hardware is same hardware as „regular Poken“- Poken „face“ replaced by custom shape- Added „IBM Profiles“ to list of available networks- Poken website has different banner and Poken Cards have fixed background

Learned from Feedback

- Communicate that device is „ready to use“- Cards populate with details as soon as people enter them- Connection is not lost even if user is not registered by the time of connection

General / Learned- Be aware of what „you poke someone“ means - We expected 50%+ utilization and achived got much more (still counting)- It takes less than 60 seconds to explain what a Poken does :)- Support by vendor is helpful (24 before/after Event start)

General Feedback