(Biz Plan) Example (EzEat)

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    Strategic Business Plan

     

     Topic: EzEat – Online meals and groceriesdelivery

    TABLE OF CONTENTS3600 words (9 parts – roughly each is 400 words)...................................................3

    1.0 Executive summary................................................................................3

    1.1 objectives................................................................................................4

    1.2 mission...................................................................................................4

    .0 compa!y summary.................................................................................5

    2.1 company ownership...................................................................................5

    2.2 company location......................................................................................5

    2.3 start-up summary......................................................................................

    3.0 "ervice.................................................................................................!

    4.0 mar#et a!alysis summary........................................................................"4.1 market segmentation.................................................................................."

    4.# Target $ar%et Segment Strategy.....................................................&

    4.3 Service Business 'nalysis...............................................................&

    $.0 ris# ma!ageme!t................................................................................. ()

    6.0 strategy % impleme!tatio! summary.......................................................((

    6.1 &ompetitive Edge...............................................................................(#

    6. "ales "trategy.................................................................................... (3

    6.3 'ilesto!es.........................................................................................(4

    .0 ma!ageme!t summary..........................................................................(4

    .0 *i!a!cial pla!...................................................................................... (

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    9.0 exit strategy........................................................................................#)

    9.1 Company Growth is in parallel with market share............................................#)

    9.2 Company Growth as moerate with l!kewarm response "rom the p!#li$................#)

    9.% Company "ails to &row an market oes not respon to o!r ser'i$es.....................#)

    10.0 re*ere!ces...........................................................................................#(

    11.0 appe!dix............................................................................................##

    # * P a g e

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    E+ecutive summary ,#)) -ords

    O/0ectives

    $ission

    1ompany summary ,4)) -ords

    Service ,4)) -ords

    $ar%et analysis ,4)) -ords , Eileen

    2is% management ,4)) -ords ,'ccidents o our messengers goods not

    delivered uality o ood pro/lem suppliers not a/le to supply us t6e

    ood customers -it6 -rong address payment pro/lems7credit cards and

    de/it cards8

    Strategy and implementation ,())) -ords ,

    $anagement summary ,#)) -ords

    9inancial plan ,4)) -ords ,2o/in : include t6e sources or nances

    E+it strategy ,#)) -ords

    1.0 E+E&,-/E ",''2

    E(Eat is a motor$y$le an 'an #ase eli'ery ser'i$e in )!$hon&* +!ala L!mp!r*

    ,alaysia $aterin& o""i$e employees* resta!rants* "ast "oo $enters* &ro$ery stores an

    hyper marts. E(Eat $an transport ry "oo items* l!n$h #o-es* an ry &ro$eries to

    o""i$e workers who are too #!sy or rel!$tant to &o o!t o" their o""i$e "or l!n$h. O""i$e

    employees* smart phone !sers* will #e the primary &ro!p o" $!stomers whi$h will #e

    o!r only tar&et &ro!p other non/o""i$e $!stomers will #e ser'e as well* #!t will not

     #e tar&ete.

    E(Eat will o""er relia#le eli'ery ser'i$e "or o!r $!stomers to ease their #!ren* tra""i$ 0am an tra'ellin& time* to &et to the "oo. Sin$e o!r $ompany is the "irst mo'er in

    this in!stry* we e-pe$t to $apt!re the ma0or market share when we intro!$e o!r 

    ser'i$e to the p!#li$. O!r #!siness strate&y o" mat$hin& lo$ations to $!stomer nees

    &i'es !s a i""erentiate ser'i$e to o!r $!stomers. O!r pro0e$te pro"ita#ility will

    $ome at the en o" year one o" operation an it is estimate to rea$h $riti$al mass #y

    year three.

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    1.1 OBJ!"#$% 

    The o#0e$ti'es "or the "irst three years o" operation in$l!e

    • To $reate a ser'i$e/#ase $ompany whose primary &oal is to pro'ie relia#le

    eli'ery ser'i$e.

    • To ser'i$e areas in )!$hon&* Cy#er0aya* )etalin& aya an S!#an& aya.

    • 3n$rease the n!m#ers o" parti$ipatin& $!stomers an s!ppliers #y 245 per year 

    thro!&h relia#le ser'i$es.

    • B!il a s!staina#le eli'ery ser'i$e $ompany within 6 years o" operation.

    1.2 %%#O' 

    E(Eat7s mission is to pro'ie o""i$e workers a $on'enient way "or them to &et

    to their #asi$ nee* "oo. Ser'i$e relia#ility will #e the "o$!s o" o!r $ompany. This

    wo!l &i'e o!r $!stomers the $on"ien$e to stay on an &ain new $!stomers as we

    &row.

    4 * P a g e

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    .0 &'52 ",''2

    The $ompany will #e E(Eat Sn. Bh.* a wholly owne entity o" Eileen Tin& an

    8o#in ,owe. 3t will #e in$orporate as a pri'ate limite $ompany.

    2.1 !O&()'*  O+',%#( 

    The $ompany ownership will #e as "ollows

    i :95 share owne #y Eileen Tin&

    ii 615 share owne #y 8o#in ,owe

    2.2 !O&()'*   O!)"#O' 

      O!r $ompany will #e lo$ate in )!$hon&.

    5 * P a g e

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    Link "or the realtor "or this property

    http;;www.iproperty.$om.my;propertylistin&;1:1!tm=so!r$e?,it!la@!tm=mei!m?C)C@!tm=$ampai&n?,it!la

    2.3 %")," -/(  %/&&),* 

    E(Eat Sn. Bh.* will in$!r the "ollowin& start/!p $osts

    • O""i$e "!rnit!re in$l!in&* re"er to "inan$ial se$tion "or etaile list

    • 6 $omp!ter systems with stanar "eat!res

    • Broa#an 3nternet $onne$tion.

    • Three phone lines.

    • 2 )rinters with $opier $apa#ility.

    • )!r$hase "ee "or $ompany omain name.

    • e'elopment o" a we#site that allows eli'ery orers to #e pla$e online an

    to pro'ie etails o" o!r $ompany* ser'i$es an lo$ation a'aila#ility.

    * P a g e

    http://www.iproperty.com.my/propertylisting/1418543/bandar_puteri,_puchong_Shop-Office_ForRent?utm_source=Mitula&utm_medium=CPC&utm_campaign=Mitulahttp://www.iproperty.com.my/propertylisting/1418543/bandar_puteri,_puchong_Shop-Office_ForRent?utm_source=Mitula&utm_medium=CPC&utm_campaign=Mitulahttp://www.iproperty.com.my/propertylisting/1418543/bandar_puteri,_puchong_Shop-Office_ForRent?utm_source=Mitula&utm_medium=CPC&utm_campaign=Mitulahttp://www.iproperty.com.my/propertylisting/1418543/bandar_puteri,_puchong_Shop-Office_ForRent?utm_source=Mitula&utm_medium=CPC&utm_campaign=Mitula

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    • Smart phone apps* iOS apps an Anroi Apps* to #e e'elope #y a so"tware

    $ompany* o!tso!r$e.

    • ,a0or so"tware is to #e e'elope in ho!se "orms the $ompany7s $r!$ial

    $ompetiti'e a'anta&e point.

    • Le&al "ees "or the in$orporation o" the #!siness.

    • Bro$h!res.

    • Any $ell!lar ser'i$e pro'ier is s!""i$ient* #!t all messen&ers will #e &i'en

    hans "ree kit.

    • ,essen&er #a&s with $ompany lo&o.

    • 1 an 'ehi$les "or #!lk p!r$hases an eli'ery.

    2.: Dea $o!nt

    2 ,ana&ers

    1 aministrati'e personnel

    1 a$$o!ntin& personnel

    6 messen&er 

    1 system en&ineer 

    2 $!stomer s!pport;helpesk operator 

    3.0 "E/&E

    E(Eat Sn. Bh.*will pro'ie &ro$ery* #reak"ast or l!n$h#o- eli'ery ser'i$e that

    tar&ets o""i$e workers* who !ses smart phones. O!r ser'i$e is !se to pro'ie o""i$e

    workers with "oo or &ro$eries when they on7t want to #e "a$e with tra""i$ or too

     #!sy to &o o!t "or a meal* or they are too #!sy to &o shoppin&.

    O!r main tar&et &ro!p are the o""i$e workers who are smart phone !sers an

    those who are internet !sers. e will a$$ept orers "rom other $!stomers as well* s!$h

    ! * P a g e

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    as home makers. O!r ser'i$e &oal will #e to ser'e the $!stomer as soon as possi#le

    an a &!arantee o" eli'ery o" the items orere.

    Another se&ment o" $!stomers that we mi&ht ser'i$e wo!l #e the resta!rants*

    &ro$ery stores an "ast "oo operators. These s!ppliers7 mi&ht ha'e their own

    $!stomers an wishes to ha'e their pro!$ts eli'ere to their $!stomers. This is

    where E(Eat7s eli'ery ser'i$e $an help them. 3n tryin& to a$hie'e ser'i$e e-$ellen$e

    an a "irm "oothol onto o!r market share* E(Eat wo!l $ontin!o!sly "in ways o" 

    shortenin& the time it takes to eli'er the items* meals or "oo to o!r $!stomers.

    " * P a g e

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    4.0 'E- 572"" ",''2

    E(Eat will tar&et primarily o""i$e workers. e ienti"y this se&ment as attra$ti'e

     #e$a!se o""i$e workers in the $ities are in nee "or relia#le "oo eli'ery ser'i$e. This

    helps to eliminate the hassle o" &oin& o!t "or meals !rin& l!n$h #reak espe$ially i" 

    o""i$e lo$ations are sit!ate in tra""i$ 0ams areas. E(Eat also pro'ies meals !rin&

    other times o" the ay so that the ser'i$e is always reaily a'aila#le.

    3n aition* E(Eat will pro'ie this ser'i$e to other non/o""i$e workers s!$h as

    resta!rants* "oo $o!rts* an hypermarkets. Other than meals* this &ro!p o" $!stomers

    has the option o" #!yin& ry &ro$ery "rom !s. All o!r $!stomers are a#le to pla$e their 

    orers thro!&h smart;"eat!re phones an E(Eat7s we#site.

    4.1 &),0"  %&'")"#O' 

    E(Eat will pro'ie ser'i$e to two istin$t &ro!ps. The primary tar&et &ro!p o" 

    $!stomers is o""i$e workers. 3n $ities* o""i$e workers are $onstantly "a$in& i""i$!lties

    in preparin& their own meals. They are pla&!e with #!sy work s$he!les* tra""i$ 0ams

    an risin& petrol $ost. The intro!$tion o" o!r meal eli'ery ser'i$e will satis"y their 

    nees o" ha'in& their meals witho!t &oin& thro!&h all the hassles. 3t is time an $ost

    sa'in& as well. E(Eat7s eli'ery system lo$ates nearest s!ppliers to a $!stomer7s

    lo$ation. Then* the orere meal will #e o#taine "rom s!pplier an sent to the

    $!stomers #y o!r messen&ers. O!r $ompetiti'e a'anta&e will #e o!r a#ility to tra$k 

    s!ita#le s!ppliers an relia#ility o" the eli'ery pro$ess.

    The se$on $!stomer &ro!p is non/o""i$e workers. This $o!l in$l!e other #!sinesses

    that re!ire &ro$ery eli'ery within o!r $o'ere lo$ation ran&e.

    & * P a g e

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    O;ce -or%ers< !)=

    >on?o;ce -or%ers< 3)=

    EzEat Market Analysis

    ,arket Analysis

    Hear 1 Hear 2 Hear % Hear : Hear 6

    )otentialC!stomers Growth

    O""i$e/

    workers

    %45 :44 624 IJI

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    As o!r mo#ile appli$ation is o!tso!r$e* we will tele$on"eren$e with the o!tso!r$in&

    $ompany appli$ation en&ineers on$e weekly "or is$!ssion an impro'ement.

    6.0 "--E82 % '7E'E5--5 ",''2

    E(Eat7s #!siness strate&y is to pro'ie relia#le eli'ery o" meals an ry &ro$eries to

    o!r $!stomers. O!r $ompetiti'e a'anta&e $omes "rom o!r past work e-perien$e an

    o!r skills in 3.T. an pro$ess en&ineerin&. e will e'elop a !ni!e mat$hin& system

    whi$h ena#les E(Eat to ser'e its $!stomers relia#ly an !i$kly.

    )!$hon& has #een sele$te as E(Eat7s hea!arters #e$a!se it is one o" the most

    rapily e-panin& resiential an $ommer$ial areas in Selan&or. 3t is strate&i$ally

    lo$ate #etween +!ala L!mp!r an Cy#er0aya.

    6.1 &ompetitive Edge

    rimary ctivities

    !ou!d logistics C!stomer re&istration* s!pplier re&istration s!ppliers $an in$l!eresta!rants* hypermarkets* "oo/stalls* s!permarkets

    peratio!s Link $!stomers @ s!ppliers we a$t as intermeiary !sin& we#site* !ser 

     pre"eren$e tra$kin&* $al$!latin& $!stomer istan$e "rom nearest s!pplier. O!r 

    $ompany7s in/ho!se e'elope so"tware ena#les !s to &ain e$onomies o" s$ale

    thro!&h $orre$t mat$hin& o" $!stomers an lo$ation.

    )roper s$he!lin& an $ontin!o!s pro$ess impro'ement will ena#le !s to ser'e o!r 

    $!stomers "aster.

    utou!d logistics eli'ery to $!stomers* "ee $olle$tion

    'ar#eti!g % sales Online marketin&* so$ial networkin&* personal approa$h

    "ervice C!stomer;s!pplier "ee#a$ks

    ith the primary a$ti'ities o" the 'al!e $hain ienti"ie an linke we are now a#le to

    ienti"y $learly o!r $ompany7s $ompetiti'e a'anta&e. The "ollowin& is a list o" 

    $ompetiti'e a'anta&e

    (3 * P a g e

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    8elia#le eli'ery ser'i$e

    Fast eli'ery ser'i$e

    "upport ctivities

    8e!eral admi!istratio! 8e&istration o" $ompany* "inan$ial plannin&* re&istration o" 

    $ompany 'ehi$les* rentin& an o""i$e

    : ma!ageme!t 8e$r!itin& @ retainin& employees* employee #ene"its* hirin& o" 

    eli'ery people* !ali"ie we# e'elopers

    -ech!ology e'elopin& @ maintainin& $ompany we#site whi$h will #e the portal "or 

    $!stomers to #ook orer an s!ppliers to $he$k orers. e'elopin& so"tware to tra$k 

    !ser pre"eren$e an $al$!lation o" $!stomer/s!pplier istan$e "or e""i$ient eli'ery

    rocureme!t Sele$tion @ e'al!ation o" s!ppliers* p!r$hasin& $omp!ters* o""i$e

    e!ipments* $ompany 'ehi$les

    Fi&!re M. )orter7s al!e Chain.

    6. "ales "trategy

    The "irst priority "or E(Eat is to esta#lish itsel" as a market leaer #y "o$!sin& on a

    i""erentiate ser'i$e pro'ie. Bro$h!res an lea"lets hano!ts will #e istri#!te

    !rin& the weeken in s!rro!nin& shoppin& malls* s!$h as K,i alley an KTheC!r'e. 3n aition* we will tar&et pla$es where most o""i$e workers &o "or l!n$h

    (4 * P a g e

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     #reak. These may in$l!e "oo $o!rts* $a"eteria* an resta!rants near#y in!strial

    areas.

    !rin& the initial start!p o" the se$on month we will train all o" o!r sta"" to o minor 

    sales work* in orer to rea$h more $!stomers. Ea$h personnel will #e &i'en a short

    trainin& #y Eileen to approa$h an ask potential $!stomers re&ister as one o" o!r $!stomers. These personnel will also &i'e a short intro!$tion on o!r ser'i$es an the

    area that we ser'e. e will o this "or a perio o" 2 weeks. A"ter this phase we will

    ha'e o!r pilot7 eli'ery ser'i$e #y $allin& !p o!r $!stomers #e"ore l!n$h an o""er to

    eli'er meals or &ro$eries to the lo$ation o" their $hoosin&.

    (5 * P a g e

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      N     e  '  e  l  o  p    m  e  n  t  o  "    m  a  t  $  h  i  n  &  s  y  s  t  e    m *     a  t  a  #  a  s  e *  3 .   T  r  e  l  a  t  e     a  $  t  i  '  i  t  i  e  s  B   E  i  l  e  e  n  9

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      N     e  '  e  l  o  p    m  e  n  t  o  "   w  e  #  s  i  t  e

    O$to#er 2412

      N   D  i  r  e  a  n     t  r  a  i  n  s  t  a  "  "  B   E  i  l  e  e  n  9

      N   A  p  p  l  y  "  o  r  "  i  n  a  n  $  i  n  &

      N   8  e  $  r  !  i  t    m  e  n  t  ;  r  e  &  i  s  t  r  a  t  i  o  n  o  "  $  !  s  t  o    m  e  r  s   @  s  !  p  p  l  i  e  r  s

      N  3     e  n  t  i  "  y  $  o  n  t  r  a  $  t  o  r  "  o  r    m  o  #  i  l  e  a  p  p     e  '  e  l  o  p    m  e  n  t

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     No'em#er 2412

      N   )  i  l  o  t  r  !  n  o  "  t  h  e     e  l  i  '  e  r  i  e  s

      N   C  o    m  p  l  e  t  e  a  l  l  a  $  t  i  '  i  t  i  e  s  o  "    m  o  n  t  h  t   w  oe$em#er 2412

      N   F  !  l  l  o  p  e  r  a  t  i  o  n

      N   A  &  &  r  e  s  s  i  '  e  $  !  s  t  o    m  e  r  a  $   G  !  i  s  i  t  i  o  n

    an!ary 241%

    6.3 'ilesto!es

    .0 '58E'E5- ",''2

    Eileen Tin& is a &ra!ate in Comp!ter Te$hnolo&y. C!rrently she is p!rs!in& her 

    ,asters o" ,ana&ement in Swin#!rne Sarawak ni'ersity o" Te$hnolo&y. She

    worke in 3ntel Corporation in )enan&. She also worke as a system analyst in the

     #ankin& in!stry. Der e-perien$e will #e an in'al!a#le $ontri#!tion to E(Eat* as she

    will o'ersee $r!$ial e'elopment o" o!r key so"tware. The e'elopment o" thisso"tware m!st #e $ontrolle #y her #e$a!se it is with this so"tware that E(Eat eri'es

    its $ompetiti'e a'anta&e. Der passion is ealin& with people. She is skille in

    learnin& new traes.

    Eileen will #e in $har&e o" the $ompany7s 3n"ormation Te$hnolo&y matters* so"tware

    e'elopment* we# pa&e $ontent* an o!tso!r$in& so"tware e'elopment.

    8o#in ,owe is a &ra!ate o" Swin#!rne Sarawak ni'ersity o" Te$hnolo&y in8o#oti$ an ,e$hatroni$s. De worke in the man!"a$t!rin& in!stries holin&

    ( * P a g e

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     positions s!$h as* )ro$ess Lea* ,an!"a$t!rin& En&ineer an Systems En&ineer. Dis

    e-perien$e in the in!stry has &i'en him the skills ne$essary to plan an impro'e on

    E(Eat7s #!siness pro$ess. This will &i'e E(Eat the $ompetiti'e a'anta&e that it nees

    to stren&then its "oothol on the market.

    8o#in will #e in $har&e o" the ay to ay operations o" the $ompany* s$he!lin& o" 

     pi$k!ps an eli'ery "or the $ompany.

    (! * P a g e

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    .0 ;55&7 75

     T6is section outlines our strategy to secure t6e capital needed or ouroperations. @e -ill try to o/tain our capital t6roug6 government lead

    institution. T6e ollo-ing are t6e list o institutions t6at -e plan to

    approac6 or our /usiness capital:

    (. Araduate Entrepreneurs 9und

    Participating nancial institutions Cmplementing $inistry 'gency:

    • Ban% Perusa6aan Decil Seder6ana $alaysia Ber6ad ,S$E Ban%

    $a+imum nancing rate : 4= per annum$a+imum tenure : ! years$inimum nancing : 2$#))))$a+imum nancing : 2$#5)))) or up to ())= o t6e pro0ectcost

    Eligi/ility criteria :• Araduate 6olds ma0ority euity in a company registered -it6 t6e

    1ompanies 1ommission o $alaysia under t6e 1ompanies 'ct(&5

    • Fas a diplomadegreedoctorate ualication

    • $ust /e /elo- 4) years old and 6as successully completedtraining programmes placement and practical training under t6e$inistry o Entrepreneur and 1o?operative Gevelopment ,$E1Gor its agencies

    Purpose o nancing :• @or%ing capital

    • 9inancing +ed assets or /ot6

    Eligi/le sector Types o nancing:•  Transport

    •  Tourism

    • Selected services

    • 9ranc6ise /usiness

    • Special programme under $E1G

    Hin%: 6ttp:---.smeino.com.myinde+.p6pengovernment?programmesnancial?assistanceunding?a?/usinessgovernment?undings/an%?perusa6aan?%ecil?a?seder6ana?/er6ad?sme?/an%

    (" * P a g e

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    #. $'2' Business 9inancing Sc6eme

    Participating nancial institutions Cmplementing $inistry 'gency:• $a0lis 'mana6 2a%yat ,$'2'

    $a+imum nancing rate : 4= per annum$a+imum tenure : Ip to (5 years /ased on t6e nancingsc6eme$a+imum nancing : 2$5))))) /ased on t6e nancingsc6eme

    Eligi/ility criteria:• $alay or Bumiputera aged (" years old and a/ove

    • O/tained t6e necessary licencepermitapproval letter rom

    aut6orities to operate t6e /usiness• Provide o-ned capital at least ()= o t6e pro0ectJs cost

    • 9ull?time in t6e running o t6e /usiness

    • Provide adeuate collaterals

    • 2euired to attend entrepreneurial course i /usiness e+perience isless t6an mont6s

    Purpose o nancing• 'ssets acuisition and -or%ing capital

    Eligi/le sector Types o nancing• 'll sectors

     Type o assistance 9orm o nancing• Aeneral nancing sc6eme

    • Business nancing or Proessional ,2$#5))))

    • 9inancing or transportation /usiness ,2$#5))))

    • Business nancing or e+?trainee under $'2' Programmes,2$#5))))

    1ontract nancing

    • 9inancing or Aeneral9i+ed 1ontract ,2$#5))))

    • 9inancing or Su/?contractor under um/rella concept ,2$#5))))?2$5)))))

    • 2epeat nancing or e+cellent contractors ,2$#5))))?2$5)))))

    Special nancing or manuacturing and 9ranc6ise

    • $anuacturing services tourism services ,2$5)))))

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    Hin%: 6ttp:---.smeino.com.myinde+.p6pengovernment?programmesnancial?assistanceunding?a?/usinessgovernment?undingsma0lis?amana6?ra%yat?mara?

    #) * P a g e

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    3. Sot Hoan or S$Es

    Participating nancial institutions Cmplementing $inistry 'gency:• $alaysian Cndustrial Gevelopment 9inance Ber6ad ,$CG9

    $a+imum nancing rate: #= per annum$a+imum tenure:

    • Hand and Building : up to (5 years including grace period o up to #years<

    • CT Euipment : Ip to 4 years including grace period o up to ( year<

    • 2evolving @or%ing 1apital ? Su/0ect to annual revie-

    • $ac6inery and Euipment : Ip to years including grace period oup to ( year

    •  Term @or%ing 1apital : Ip to 3 (# years including grace period oup to mont6s

    $inimum nancing: 2$5))))

    $a+imum nancing:

    • Pro0ect 9inancing : 2$ (.5 million

    • 9i+ed 'ssets 9inancing : 2$ ( million

    • @or%ing 1apital 9inancing : 2$ ( million

    Eligi/ility criteria:

    • S$Es incorporated under t6e 1ompanies 'ct (&5 or 2egistration o Business Ordinance (&5<

    • 't least )= euity 6eld /y $alaysians<

    • Su/sidiaries o pu/lic listed companies ,not e+ceeding #)=s6are6olding< and

    • Possess valid premises license

    Purpose o nancing:• Pro0ect +ed asset and -or%ing capital nancing

    Eligi/le sector Types o nancing:• $anuacturing

    • $anuacturing 2related Services

    • Services ,e+cluding insurance and nancial services

    Eligi/le e+penses• Pro0ect +ed assets and -or%ing capital nancing<

    • 1osts incured or initial store renovation and upgrade o storedisplay or retail trade

    • @or%ing capital or companies -it6 conrmed contract rom AH1s$>1s and t6e government including its agencies

    #( * P a g e

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    Hin%: 6ttp:---.smeino.com.myinde+.p6pengovernment?programmesnancial?assistanceunding?a?/usinessgovernment?undingsper/adanan?nasional?/er6ad?pns

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    'mong all t6is government agencies -e -ill see% loan rom $alaysianCndustrial Gevelopment 9inance Ber6ad ,$CG9 our rst priority. T6ereason or t6is is t6e attractive #= annual interest rate imposed.

    #3 * P a g e

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    9.0 E+- "--E82

    9.1 CO,)ANH G8OTD 3S 3N )A8ALLEL 3TD ,A8+ET SDA8E

    3n three years7 time* E(Eat is e-pe$te to &row in market share. This &rowth will

    allow !s to esta#lish other o""i$es aro!n +!ala L!mp!r. O!r $ompany7s &rowth will

    re!ire !s to re$r!it more an more personnel there"ore it will #e$ome a priority "or 

    !s to esta#lish !i$kly o!r own D!man 8eso!r$e epartment. O!r $ompany7s 3T

    in"rastr!$t!re nees to #e !p&rae to $ater "or the i""erent lo$ations o" o!r o""i$es.

    This s!$$ess wo!l also mean that we wo!l #e a#le to pay o"" o!r o#li&ations;loans

    to the &o'ernment a&en$y.

    9.2 CO,)ANH G8OTD AS ,OE8ATE 3TD L+EA8, 8ES)ONSE F8O, TDE )BL3C

    3n this e'ent the mana&ement team m!st pay more attention in the #!siness pro$esses.

    Ti&ht mana&ement o" "!ns is neee to ens!re that the $ompany oes not slie into

    the non/pro"ita#le area. At the same time the $ompany m!st pay all o" its

    o#li&ations;loans to the respe$ti'e &o'ernment #oies.

    9.% CO,)ANH FA3LS TO G8O AN ,A8+ET OES  NOT 8ES)ON TO O8  SE83CES

    e nee to $lose own the operations. All assets are to #e sol o"" to pay o"" any

    remainin& e#ts. e $o!l also "in a $ompany to a$!ire o!r #!siness.

    #4 * P a g e

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    10.0 E;EE5&E"

    Goo&le Aors 2412* Goo&le* 'iewe %1 A!&!st 2412*

    Phttps;;awors.&oo&le.$om;o;Tar&etin&;E-plorer>==$?1444444444@==!?

      1444444444@==o?kt@iea8e!estType?+EHO8=3EASQ.

    Smartphone 3nsi&hts St!y 2412* Nielsen* 'iewe %1 A!&!st 2412*

    Phttp;;0p.en.nielsen.$om;site;o$!ments;S)3mr/0!n12=F3NAL.p"Q.

    Asia )a$i"i$ i&ital ,arketin& Hear#ook 2412* A,A* 'iewe %1 A!&!st 2412*

    Phttp;;asiai&italmarketin&year#ook.$om;ownloa;Q.

    One Stop S,E 8eso!r$es 2412* S,E 3n"o* 'iewe %1 A!&!st 2412*

    Phttp;;www.smein"o.$om.my;ine-.php;en;&o'ernment/pro&rammes;"inan$ial/

      assistan$e;"!nin&/a/#!siness;&o'ernment/"!nin&s;#ank/per!sahaan/ke$il/a/

    seerhana/#erha/sme/#ankQ.

     

    #5 * P a g e

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    11.0 E5