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Transcript of Biz bytes 3
Biz Bytes
Part 3
1
• These bats called the “Rhino series”
are part of an Australian sports good
firm Symonds Co., which were a rage
back in the old days. Although much
out of production nowadays why did
they cause ruckus in the Alaknanda
Valley in present day Uttarakhand
back in 1973?
Answer
• They were allocated a plot of
Hornbeam forest by the Indian
government, which was actually
meant for the locals to use as part
of their agricultural tools.
• Angered by this and with support
from an NGO the Chipko movement
was sparked off.
2
• The 6th Critics' Choice Awards held at Los Angeles
by the Broadcast Film Critics Association in 2001
created a special category called “Best Inanimate
object” (probably the only time this was done so).
• As a result a company grabbed the limelight for
one of its products which was uniquely marketed
for a while basking in the success of the film.
Identify the brand with the product in question.
Answer
• Wilson the Volleyball from Castaway
3
• If the middle man’s name is Jeffrey Katzenberg,
and the one on the far right in David Geffen,
identify the covered person and their joint
venture.
Answer
• Steven Spielberg and Dreamworks SKG
4
• This multipurpose stadium’s dome's ceiling in Houston, Texas which
opened in 1965 contained numerous semitransparent panes made
of Lucite. Players quickly complained that glare coming off of the
panes made it hard for them to track fly balls and hence they were
painted white, which solved the problem. But another predicament
arose due to the subsequent lack of sunlight.
• What was the new problem and how was it solved by the
employees of the company shown below thus giving birth to a
trademark?
Answer
• The natural grass withered and died because of the
new opaque dome. Monsanto employees installed a
new type of artificial grass on the field,
ChemGrass, which was trademarked as AstroTurf,
after the name of the facility itself (Houston
Astrodome)
Long Visual Connect
• Sample slides
L1
L2