BitTorrent's Pitch Deck

BitTorrent, Inc. | Corporate Overview

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Click to edit master title styleAdvertising and Publisher Overview

August 2014


DIGIDAY


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ContentsAbout BitTorrent Bundle

What Makes BitTorrent Bundle Different?

The BitTorrent Media Network

Publisher StoriesDIGIDAY

What is BitTorrent Bundle?

An immersive experience that emphasizes thehuman connection between artist and fan:a social, creative object that becomesmore valuable, each time it’s shared.

BitTorrent, Inc. | Advertising and Publisher Overview For Internal Presentation Purposes Only, Not For External Distribution .

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Guiding Principle No. 1

Big ideas are not bound by pages, run times, streams, or size limits. BitTorrent Bundle is a revolutionary file format that’s designed to restore digital media to its experiential core. Think vinyl. Think box set. Think about the power of a single download that can house the breadth of a project - from music, to film, to handwritten notes, and experimental art. Big ideas don’t come in boxes. Bundle is built for creativity.DIGIDAY



You should be able to sell your art,without selling your soul. Every single piece of content has a different business model. BitTorrent Bundle is a direct-to-fan engagement platform that’s built to help you unlock to your individual goals. Each Bundle can be embedded with calls to action and collateral that drive back to value-generating artist properties: from iTunes and Amazon, to ticket vendors and merchandise storefronts. DIGIDAY



Creative goods become more valuable, each time they are shared.We’re human. We’re hardwired to share. BitTorrent Bundle is designed to work the way we do: to travel; to grow with, and over, connection. Each Bundle comes with an email gate. Your content doesn’t need to live in a store. Because with Bundle, the store lives inside your content. That means your work becomes more valuable, each time it’s passed on. DIGIDAY


BitTorrent Bundle Is:

A new file format for film, music, art and interactive storytelling

A direct-to-fan media network built for rich engagement

A global marketplace built to travel: the store is inside the contentDIGIDAY

This is the Internet’s Record Store

BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .

10,000 publishers 2,000,000 titles100,000,000 downloadsDIGIDAY


This is the Most Effective Way to Grow -- and Keep -- Your Fan Base

Bundle was hands-down the most effective form of promotion used to drive traffic to iTunes album preorder.Zach Koche, Family Management (Hundred Waters)

60 - 90% conversion to download average

21 - 25% social share rate

10 - 15% conversion to paid artist properties

2 - 10% conversion to email subscriptionDIGIDAY


255MM

200MM

24MM41MM

70MM

170MM 175MM

Monthly Active Users

BitTorrent Bundle Users Make Up a Massive, Influential Youth Audience

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BitTorrent users spend more money, and more time, on content(online and offline) than their digital peers.

10% Grad School<18

18-24

25-34

35-44

45-54

55-64

65+

Young Adults

18%

26%

19%

17%

13%

6%

2%

Mostly Male Tech-Savvy Students

a

11% Female

89%Male

39%College Grads

51%HS Students

Our Community is Young, Curious, and Tech-Savvy

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Our Community is Passionate About Digital Content

more likely to pay for music subscriptions

33% more likely to buy albums online

34% more DVD purchases

34% more in-theater movies viewed

100% more likely to have a paid music subscriptionDIGIDAY


Our Community is Passionate About Gaming

more likely to pay for music subscriptions

BitTorrent drives over 70M gamers per month to gaming sites & apps, across genres:

Midcore

MMO

RPG

FPS desktop

Web-basedDIGIDAY



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Core User Behaviors and Values

● Tech-obsessed and tech-influential

● Passionate about entertainment

● Lives mobile, lives connected

● Invested in creativity

● Early adopters, social broadcasters


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What Makes Bundle Different?

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Built to Help Video Projects Find FansBundle campaigns deliver more impressions for artists & advertisers than YouTube.


Kaskade Tour Doc Preview X Bundle:More than 4.2MM total downloads / streams.

29X reach versus YouTube.

Kaskade Tour Doc Preview X YouTube: 143K total streams.DIGIDAY

Built for Bigger StoriesBundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.


Marc Ecko Pretty Lights Tim Ferriss Madonna Berklee

2.9GB 3.7GB 4.7GB 6.3GB 11.5GB

1.3MM downloads

2.5MMdownloads

2.0MMdownloads

1.2MMdownloads

1.8MMdownloads

5 of 2013’s most downloaded Bundles were 3GB or more.

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Built for Richer Experiences Bundle is designed to let artists & advertisers broadcast stories that go beyond the screen. It’s a distribution platform for everything from film to photo, art, music, and merch discounts.


De La Soul Bundle: Album, clues to find vinyl in a global record store crate dig, photo set, documentary, and more.

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Built for Control: Publisher-Owned Stats & Subscriber ListsBundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.


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Brands leveraging BitTorrent Bundle and the BitTorrent Media Network:


Our advertisers have seen 2-5x ROI with BitTorrent owned & operated properties vs. working with other marketing channels.

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BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .

Scale and Reach With BitTorrent Ads

300x250 Video & Display

Our advertising platform is built to scale, serving 10 Billion monthly impressions across IAB-standard video, banner, and mobile ads.

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IAB and Native Ads

Featured Web Text + Banner Unit

In addition to IAB-standard ads, BitTorrent offers prominent native ad placements that deliver strong performance.

300x250 Video & Display DIGIDAY

Pre-Roll VideoLarge-format video advertising to drive pre-roll engagement for brand and gaming advertisers.

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Mobile AdvertisingReach your mobile users on the #3 ranked app in Google Play store. Mobile banners and interstitial inventory with high tablet adoption.

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Publisher Stories

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To launch his 2013 album innocents, Moby created an interactive remix project, delivered via BitTorrent Bundle.

Fans used stems to create 68K new versions of tracks from the original album.

8.9MM downloads

138K iTunes impressions

68K remix interactions

RESULTS

Moby: Album Launch Campaign

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Cut/Copy: Music Video Activation

BitTorrent Bundle delivered the first-ever 3D printed, open sourced music video to support the launch of Cut/Copy’s “We Are Explorers” music video.

The BitTorrent Bundle included the music video, the 3D print files and filming instructions from the shoot.


RESULTS

2.6MM downloads

408K streams

51K email subscribers

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VICE X Madonna: Social Good Initiative

BitTorrent Bundle partnered with Madonna and VICE to launch a global freedom of speech initiative: Art For Freedom.

The BitTorrent Bundle contained a 20-minute film, photoset, and call to contribute to the cause.


RESULTS

1.2MM downloads

84K supporters enlisted

170 countries reached

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Drafthouse Films: The Act of Killing OSCAR Promotion

In partnership with Drafthouse Films, we delivered a download as digital testimony: a behind-the-scenes look at The Act of Killing to mark the film’s 2013 Oscar nomination.

The Bundle contained exclusive content from the filmmakers -- reaching audiences in Indonesia, where the doc was censored.


RESULTS

3.5MM downloads

51K iTunes impressions

45K Indonesian impressions

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Curren$y: Mixtape Launch CampaignCurren$y used BitTorrent Bundle to reinvent the mixtape: the old school, immersive, multimedia experience of opening an artist-crafted cassette, or an art-heavy vinyl.

The BitTorrent Bundle contained 12-tracks, a documentary, tour art, ticket links, and print-able coupons.


RESULTS

4MM downloads

30% increase in ticket sales

500% growth in merch traffic

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Thank You

DIGIDAY

BitTorrent's Pitch Deck

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Transcript of BitTorrent's Pitch Deck