Bit 2013 milan

www.bit.fieramilano.it

Discover what’s new at Bit 2013

INTERNATIONALTOURISM EXCHANGE

EVERY HANDSHAKE GROWS YOUR BUSINESS.

Bit. AN INVESTMENT THAT’S WORTH DOUBLE.

Bit is the only show in Italy that allows you to meet, in two very separate occasions, trade professionals and private travellers.

Its multi-target formula brings in over 90.000 visitors in just 4 days, making each single second of attendance worthwhile.

It’s a moment to meet trade professionals and to gain exposure with the public at large - Bit is the only event in Italy that allows the public to gain access to international proposals.Vincenza Andreini, Tourism Promotion, Malaysia

A WORD FROM THE TRADE PROFESSIONALS

Bit IS BUSINESS tO BUSINESS

since 1980 Bit has been a reference point for the international travel industry, a can’t-miss appointment for trade professionals in the tourism sector

it’s the perfect location for signing contracts and meeting new targeted leads: 44% of professional visitors are travel agents

it’s a place to get new ideas, find out about next year’s tendencies in advance and get confirmation regarding your business decisions

it’s an event that is closely followed by trade publications and more general mass media.

Bit IS BUSINESS tO CONSUmER

it allows you to meet the private travellers, vital to your business growth as they are passionate about travelling and thus are both competent and qualified

it increases your business’s visibility exposing you to highly receptive audiences, who are constantly seeking new ideas for their vacations

it’s a window on the world, perfect for launching your summer deals

it’s the Italian show that is able to generate WOmm (word-of-mouth- marketing), due to the attendance of travellers who are highly active on social networks, ideal people to activate buzz marketing which will contribute to the success of your commercial proposal at Bit.

Multi-targetthe perfect location to interact with trade professionals and visitors, with special events planned to attract private travellers

A partner beyond the eventa business provider who will always be at your side via the Bit Community, operational all year round, keeping you constantly updated on industry news

Sociala show ahead of the times, supported by a specific media plan which devotes much attention to social platforms - #bit2012 was a trending hashtag on twitter during the 2012 edition, with multiple posts by users

THE VERY BEST STAGE FOR YOUR COMPANY.

Bit IS A CAN’t-mISS BUSINESS OppORtUNItY BECAUSE It IS:

InternationalIt’s the ideal place to make new contacts and set-up partnerships with a targeted audience

Businessorienteda meeting place for key players in the sector

Tailor-madethis is the event that will highlight your new ideas with tailor-made solutions for your business, which will allow you to maximise your investment (events will take place prior to and during the show, both on-site and online)

Interactivitya business opportunity with even more training events, with roughly 2.000 trade professionals present at courses

OUR NUMBERS.

ExHIBITORS from more than

countries

m2

ExHIBITION AREA

CARRIERSMICETECHNOLOGIESOTHER

TRAVEL AGENTS

MARKETINGTOUR OPERATORSACCOMODATION

verified VISITORS

4%

5%10%

15%

44%16%

3%3%

TRADEprofessionals44% of whom are travel agents

jOURNALISTS

MILLIONEUROS

is the value assigned to Bit press, web and video reviews

ATTENDANCE

Age

9% UP TO 18

25% 18-30

22% 31-40

22% 41-50

15% 51-60

7% OVER 60

of the Bit pre-registered privatetravellers book their holidays

through travel agencies.

PRIVATE TRAVELLERS.

56% 44%

MENWOMEN

What are they looking for?

How do they gather information?

53% SEA

41% CULTURE AND CITIES OF ART

30% ADVENTURE TRAVELS

25% ALL-INCLUSIVE VACATIONS

19% ESCORTED TOURS

18% CRUISES

18% MOUNTAIN

18% SPA & WELLNESS

16% WINE AND FOOD

14% ECOTOURISM

13% SPORT & LEISURE

13% FAMILY HOLIDAYS

26% WEEK-ENDS

23%WORD OF MOUTH

41%TRAVEL AGENCIES/CATALOGUES

44%NEWSPAPERS/MAGAZINES/TV/RADIO

72%INTERNET/SOCIAL NETWORKS/FORUMS

THE QUALITY OF CONTACTS IS PRIORITY NUMBER 1.

Bit SEtS Up tHE IDEAl SCENARIO tO mAKE BUSINESS:

Only proven and qualified trade professionals, to ensure contacts with buyers operating in your sector

Trade professionals who pre-register by 31/01/2013 will have free access to the show.

It’s important to attend Bit, because it’s when the summer season is launched. It’s a place to meet suppliers, a great deal of help in formulating proposals for the following year.

Guido Ostana, Sales Director Settemari


AN EVEN MORE COMPETITIVE PROPOSAL. To maximise your investment and ensure four days devoted to strengthening and converting B2B and B2C contacts, Bit has organised a series of actions designed to attract both trade professionals and private travellers.

B2BBUSINESS tO BUSINESS

support in planning participation with a business matching tool which will link exhibitors with the pre-registered and verified (by the Secretariat Office) trade professionals before the beginning of the show

targeted actions to increase the number of travel agents: facilities, training courses, meetings with top foreign destinations and other engagement activities, to make the attendance to the show a rewarding experience for trade professionals, too

creation of communication packages specifically designed to give exposure to the exhibitors.

Bit gives us the opportunity to meet with correspondents from all over the world, travel agents, hoteliers and airlines. It’s a place to do business, both in Italy and abroad.

Stefano Pompili, General Manager Veratour


B2CBUSINESS tO CONSUmER

creation of pure engagement activities, to increase the number of visitors and to ensure a unique travel Experience during the days of the show

creation of themed areas to make the visit of private travellers easier

special facilities, such as a combined entry ticket inclusive of underground train transport and a reduced cost ticket for admission on Sunday afternoon.

A BROAD SHOW PANORAMA THAT IS OPERATOR-FRIENDLY.

It’s a business centre which permits you to make yourself known to new clients and to meet travel agents.Mike Eivers, Marketing & Sales Boscolo Travel


For regions with stands larger than 200 m2: creation of a schedule of pre-arranged appointments at the stand with foreign buyers interested in the Italian regional territories, giving them the possibility to discover the heritage of the various regions

ADV campaign aimed to create authentic travel Experiences for the travellers.

ItAlYThe entire Italian tourist offer: regions, municipalities, provinces.

tHE ADVANtAGES:

Inclusion of the Bit BuyItaly workshop in the Italy area, gathering the Italian exhibitors and buyers in the same pavilion in order to increase business opportunities

A better exposure for thematic tourism, thanks to the new themed islands which will focus on already-structured proposals within the territory (wine and food, culture, nature and sports), with the aim of facilitating visits and involving private specialised trade professionals

tHE WORlDA wide range of destinations and international trade companies.

tHE ADVANtAGES:

Inclusion of the Business Village within the “the World” pavilions as a perfect setting for meetings between destinations, tour operators, accommodation and carriers and to increase business opportunities

Online Business matching between the exhibitors and the trade professionals (verified by the Secretariat Office) in order to better plan your presence at the show

the Destination Room is available to the foreign exhibitors to present what’s new in 2013. In 2012 more than 1.500 trade professionals took part in the presentations of foreign destinations

ADV campaign aimed to create authentic travel Experiences for the travellers.

It’s the focal point within Europe for promoting our destination. Bit offers you a real opportunity to present new products to national and international markets.

Alessio Rossi, Pr & Marketing Manager, The Republic of China


BUSINESS VIllAGEOpen from 14th – 16th February and only accessible to trade professionalsThe area strengthens its B2B core: the former tourism Collection sector now becomes an actual BUSINESS VIllAGE.

Tour and cruise operators, hotel chains, air, sea and rail transport, rentals and tourism related services, technologies.

tHE ADVANtAGES:

location of the Business Village within the “the World” pavilions to facilitate contact between the players with closely connected business requirements

Strengthening of scheduled training events to attract more travel agents

Development of engagement activities aimed at trade professionals.

Bit helps us understand market conditions and the needs of travel agents, and allows those who participate to meet the suppliers. It’s simply a can’t-miss appointment.

Alessandro Biasi, Marketing Manager Hotelplan


The reason why I’ve chosen to attend Bit is expanding our destinations and selling Italy as a destination to the general public.

Reena Chopra, Magical Holidays Director, India


Bit WORKSHOPS

Bit Buyitaly15th - 16th February 2013the most important workshop for the Italian tourism product is back, the appointment where you can meet over 2.000 selected sellers within the sphere of hospitality, real estate, tour operating, mICE, transport/carriers, with 700 top international buyers from over 60 countries.

Specialist trade professionals dealing in incoming to Italy can gain direct access to the workshop area again this year, by using an appointment agenda fixed online before the exhibition through a Business Matching system.

mAjOR NEW EVENtS:

The days will be subdivided according to theme (leisure, culture/food and wine, luxury, MICE/business travel)

There will be an area dedicated to OLTA (On Line Travel Agencies)

One day of the workshop is dedicated to pre-arranged appointments at the stand (only for regions with stands larger than 200 m2)

The purchase of a pass is no longer tied to participation as a co-exhibitor at the show.

Bit Buy Club14th February 2013Bit devotes a full day to club operators who choose tourism for passion, have direct knowledge of the product and influence the travel choices of their club members. This will be the sixth workshop and it provides an exclusive opportunity to generate new ideas and create out-of-season tourist packages.

150 national and international sellers, selected from tour operators, travel agencies and marketing consortiums will meet more than 100 national and international buyers from 11 different countries, such as company recreation clubs (CRAL) and after-work clubs, theme associations, other clubs, as well as interest groups.

TRADE OPERATORS SUGGEST VISITING Bit.To watch the video visit http://youtu.be/1W-VkBcCM7I

www.bit.fieramilano.it

SECRETARIAT OFFICEFiera Milano SpaStrada Statale del Sempione 2820017 Rho, Milanophone +39 02 4997.1email [email protected]

Bit 2013 milan

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