Bislery water
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Transcript of Bislery water
Mineral water under the name ‘Bisleri’ was first introduced
in Mumbai glass in two varieties – bubbly & still in 1965 by Bisleri
Ltd., a company of Italian origin. This company was started by
Signor felice Bisleri who first brought the idea of selling bottled
water in Indsia.
Parle bought over Bisleri (India) Ltd. In 1969 & started
bottling Mineral water in glass under the brand name “Bisleri”.
Later Parle switched over to PVC non-returnable bottles & finally
advanced to PET containers.
Since 1995 Mr. Ramesh. J. Chauhan has started expanding
Bisleri operation substantially and the turn over has multiplied
more than 20 times over a period of 10 years and the average
growth rate has been around 40% over this period. Presently we
have 8 plants & 1 growth rate has been around 40% over this
period. Presently we have 8 plants & 11 franchises all over India.
We have our presences covering the entire span of India. In our
future ventures we look to put up four more plants in 06-07.We
command a 60% market share of the organized marked.
Overwhelming popularity of Bisleri’ & the fact that we pioneered
bottled water in India, has made us synonymous to Mineral water
& a household name .When you think of bottled water, you think
Bisleri.
We at Bisleri value our customers & therefore have
developed 8 unique pack sizes to suit the need of every
individual. We are presenting 25ml cips, 250ml bottles, 500ml,
1L, 1.5L, 2L which are the non-retureable packs & 5L, 20L which
are the returnable packs. Till date the India consumer has been
offered Bisleri water, however in our effort to bring to you
something refreshingly new, we hae introduced Bisleri Nature
mountain Water – water brought to you from the foothills of the
mountains situated in Himachal Pradesh. Hence our product
range now comprises of two variants : Bisleri with added minerals
& Bisleri Mountain warter.
It is our commitment to offer every Indian pure & clean
drinking Water. Bisleri Water is put through multiple stages of
purification,ozonised & finally packed for consumption. Rigorous
Reasearch&Development stringent quality controls have made us
a market leader in the bottled water segment. Strict hygiene
conditions are maintained in all plants.
In our endeaour to maintain strict quality controls each unit
purchases performs & caps only from proved vendors. We
produce our own bottles in – house. We have recently produced
the latest world class state of the art machineries that puts us at
par with international standards. This has not only helped us
improve packaging quality but has also reduced raw material
wastage & doubled production capacity. You can be rest assured
that you are drinking safe & pure water when you consume
Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the sweet
taste of Purity !
We,at Bisleri value our customer & therefore have
developed 8 unique pack sizes to suit the need of every individual
recently. We are present in 250ml cups,250ml bottles, 500ml, 1L,
5L,2L which are the non-returnable packs & 5L, 20L which are the
returable packs.
BISLERI WITH ADDED MINERALS :
Bisleri mineral water contains minerals such as magnesium
sulphate and potassium bicarbonate which are essential minerals
for healthy living. They not only maintain the pH balance of the
body but help in keeping you fit and energetic at all times.
BISLERI MOUNTAIN WATER :
Bisleri Natural Mountain emanates from a natural spring,
located in Uttaranchal and Himachal nestled in the vast Shivalik
Mountain ranges. Lauded as today’s fountain of youth, Bisleri
natural Mountain water resonates with the energy and vibrancy
capable of taking you bake to
Nature. Bisleri Nature water is bottled in its two plants in
Uttaranchal and Himachal Pradesh and is available in six different
pack sizes of 250ml, 500ml, 1 litre, 1.5 litre anf 5 litres.
RESEARCH AND DEVELOPMENT :
Rigorous Research and Development and stringent quality
controls have made us market leaders in the bottled water
segment. Bisleri has always been committed to offering every
Indian pure and clean drinking water. Hence Bisleri water is put
through multiple stages of purification, ionisation and is
hygienically packed for final consumption.
To maintain strict quality control in every unit, we not only
purchase caps from approved vendors, we also manufacture our
own bottles, in-house. To be at par with International Standards,
we have recently procured the latest state-of-the-art machinery
which has not only helped us improve packaging quality but has
also reduced raw material wastage and double production
capacity.
You can rest assured that your are drinking safe and pure
water when you consume Bisleri. Bisleri is free of impurities and is
100% safe. Enjoy the sweet taste of Purity!
BISLERI TODAY:
The Indian consumer today enjoys the sweet and pure taste
of Bisleri mineral water. However in an effort to offer something
special to out loyal consumers we have recently introduced Bisleri
Natural Mountain water – water brought to you from the foothills
of the mountain situated in Himachal Pradesh. This newly
launched offering has widened our product range to two variants;
Bisleri with added minerals and Bisleri Mountain Water.
VISION:
Our vision is to be the dominant player in the branded water
business where the second player is less than 20% of our
business.
MISSION:
We are in the business to serve the customer. He is the
most important. He is the only one who pays. He deserve the best
quality and presentation at a worth of the price. We must have
world class quality, at the lowest production & distribution cost.
This must will make us an unbeatable leader, and will have
satisfied loyal cu7stomers.
CORE VALUES:
Integrity, Leadership, Teamwork, Co-operation, Quality,
Passion, Operrness & Transparency.
Why is water important?
Water is more than 75% of our body weight. It plays a major
role in almost all the metabolic functions like blood circulation,
digestion, excretion, temperature regulation etc.
For normal functioning of our body systems, our drinking
water should contain the right proportion of packaged drinks and
no toxic material or pathogens.
In fact, inadequate intake of our water is a vital fluid for our
body functions and no other fluid can replace it.
How much is enough?
We should consume about eight glasses (250ml) or more of
water every day.
Why bottled water”
This brings us to the fact that we cannot ignore the quality
of water we drink. When we are outside, or drinking water
straight from the source, we can never be too sure about it purity.
Bottled water therefore is the best way to ensure your safety.
Why harm can impure water do?
The impurities in water can cause Cholera, Kidney, Damage,
Various skin diseases and other Gastro – intestinal disorders. Due
to increasing water pollution, fresh water resources are shrinking.
The water provided by the Municipality is not safe and pure.
Mere supply of water is not sufficient.
Safe and pure drinking water supply is what required.
In most of the houses, boiling and filtering water has
become routine and compulsory.
In the rect years, even while going on journey, in hotels,
during occasions etc, buying bottled water has increased country
wide.
The water contained in those bottles and puches is called
“Natural Packaged Mineral Water” and also mostly known as
Packaged Drinking water”.
It is simply the water from an under ground source purified
to some extent so that some of the heavy elements in that are
reduced or removed.
During bottled water has become a trivial habit in many
people’s lives. Bottled water may even be necessary, for instance
in case of temporary tap water contamination. Whatever the
reasons, the trend towards consuming bottled water will keep
increasing in the coming years.
The above reasons gave Aprajitha Agencies an ample
opportunity to serve the growing need of Kurnool City by proudly
introducing their product BISLERI.
OBJECTIVES
To know why and when consumers make their purchase
decisions with regards to mineral water.
To study the opinion of the consumers whether mineral
water is good or not from health point of view.
To know the consumers brand preference.
To know the factors that influence the Consumers to
purchase mineral water.
To study the market situation like brand awareness
competition among various brands in mineral water.
To study the consumers attitude regarding price, packing
and purity of mineral water.
To study the modifications or suggestions that the
consumers suggest for the improvement of the product.
To study the opinion of consumers regarding mineral water
consumption taking into accounts our Indian Economic
conditions.
RESEARCH METHODOLOGY
Research is a systematized effort to gain new knowledge in
other words research is careful investigation or enquiry through
search for new feets in any branch of knowledge.
Redrran and mory, research as a “Systematized Effort to
gain new knowledge”.
Data Sources
1. Primary data
2. Secondary data.
DATA SOURCE:
Primary data refers to the data collected by the researcher
on his own which is the first band information and is more
relevant. The normal procedure is to interview some people
individually or in groups. For this study, respondents were given
well-structured QUESTIONNARIE, with closed as well as open –
ended questions.
The first section of the questionnaire was prepared in order
to ask the respondents about their personal details like name,
gender, occupation and so on. The second section of the
questionnaire was related to actual study asking respondents
about the details of MOBILE / WLL they use.
SECONDARY DATA:
Secondary data refers to the collection of already processed
data available the researcher through various sources like
newspapers, journals, magazines, reference books, internet etc.
SAMPLING:
A sample size of 100 has been chosen for the project study.
The sample choice is quite a comprehensive one as it has
respondents from all walks of life. The respondents are of gender,
varied income groups and so on, but all are residents of
KURNOOL CITY.
SAMPLE PROCEDURE:
Sample random sampling method has been adopted for the
study. In random sampling each element of the population has an
equal chance for being selected for the sample.
INSTRUMENTS USED:
A questionnaire has been developed with an in-depth
interview with a few Mobile / WLL consumers. The questions are
structured and alternatives are provided for each question. The
questions are simple and direct so that the respondents can
figure them out easily.
LIMITATIONS
Through every effort has been to make the project study
comprehensive , there have been limitations like.
The study restricts to KURNOOL CITY.
Time has been another constraint.
The study has been centered to only 100 customers rather
than millions of customers around the nation.
The study is based on the response of the respondents and
is assumed that they are honest in their response.
The methods used in this project are random sampling
method and results obtained mat not be fully accurate ajnd
believable.
Some of the customers were indifferent to answer some of
the questions in the questionnaire. This might make the
data incomplete and hence may not be accurate.
CUSTOMER SATISFACTION
Today in the customer driven economy, all firms are
engaged in a rat race to attract customers and build a long term
relationship with their loyal customer. The key to customer loyalty
is through customer satisfaction.
A satisfied customer will act as a spokes person of the
company’s product and bring in more buyers. There is also a high
correlation between loyalty and profitability. There is the pareto
principle or te 80/20 rule. It says that 80 percent of one thing
comes from 20 percent of another.
That is to stay a small percentage of loyal customers will
lend a large weight to the company’s sales. So, marketers have to
ensure customers values satisfaction. For this, they have to
ensure.
Products are developed to meet customer requirements.
Brands are positioned so as to convey DISTINCTIVENESS.
Communications are used to convey consumers to
experience that goes on using “Value” added product.
Delivery to reinforce the promptness in main available to
the consumers a “Value Added” productr.
Relationships are built to offer lifetime customer value to
enable the customer to experience “Value Satisfaction”.
All the efforts of the marketers at trying to understanding
buying motives, organizing buying behaviors and working out
suitable promotional strategy to suit the consumer behaviour is to
ensure costumer satisfaction.
In today’s competitive environment, where companies are
adopting various methods to woo the prospective consumers,
marketers have to make all efforts to understand all the
complexities, which go into the buying behaviour and grame
marketing programmes suitable to the target market.
RESPONDENTS USING MINERAL WATER
RESPONDENTSSUBSCRIBER
S
PERCENTAGE OF
SUBSCRIBERS
YES 80 80%
NO 20 20%
From the 100 respondents being surveyed, it is found that
80% of Respondents are the users of Mineral Water. 20% of the
Respondents are Not using. From the above details we can say
that there is an ample opportunity for the mineral water business
to grow in the years to come.
USING
MINERAL WATER
PREFERENCE OF MINERAL WATER
REASONS
NUMBER OF
RESPONDENT
S
PERCENTAGE OF
RESPONDENTS
III Health 20 20
During Journey 20 20
Occasion 25 25
Non Availability of
Municipality Water35 35
From the above table it is found that 20% of the
respondents prefer Mineral Water due ill Health. 20% of the
respondents prefer during journey. 25% of the respondents of
occasion. 35% of the respondents due to the Non-Availability of
Municipal Water.
Data Source : Questionnaire
PREFERENCE OF MINERAL WATER
REASONS FOR PREFERENCE
REASONSNUMBERS OF
RESPONDENTS
PRECENTAGE OF
RESPONDENTHealth concern 56 50 %
Necessity 25 25 %
Occassion 10 10 %
Others 15 15%
From the above it is found that 50% of the respondents
prefer Mineral Water for Health concern. 25% of the respondents
prefer because of necessity. 10% of the respondents prefer at
times of Occasions. 15% of the respondents prefer for other
reasons.
Date Source : Questionnaire
REASONS FOR PREFERENCE
SOURCE OF AWARENESS
SOURCE
NUMBER OF
RESPONDENT
S
PERCENTAGE OF
RESPONDENTS
T.V 40 40%
News Paper 40 40%
Friend & Relatives 10 10%
Shopkeepers 10 10%
From the 100 respondents being surveyed, it is found that
40% of them are aware of BISLERI through T.V. 40% them are
aware of BISLERI through NEWS PAPER. 10% of them are aware of
BISLERI through FRIENDS & RELATIVE. 10% of them are aware of
BISLERI through Shopkeepers.
Data Source : Questionnaire
SOURCE OF AWARENESS
FACTORS INFLUENCING PURCHASE
FACTORS
NUMBER OF
RESPONDENT
S
PERCENTAGE OF
RESPONDENTS
Purity 45 45%
Price 35 35%
Accessibility 10 10%
Brand Image 10 10%
From the 100 respondents it is found that 45% of the
respondents prefer BISLERI because of purity 35% of the
respondents prefer BISLERI because of its reasonable 10% of the
respondents prefer BISLERI because of Accessibility 10% of the
respondents prefer BISLERI because of Brand Image factors such
as necessity safe side of health and so on.
Data Source : Questionnaire
FACTORS INFLUENCING PURCHASE
OPINION ABOUT PRICING
OPINION OF
PRICING
NUMBER OF
RESPONDENT
S
PERCENTAGE OF
RESPONDENTS
Highly Satisfied 50 50%
Moderate Satisfied 15 15%
Satisfied 20 20%
Not Satisfied 15 15%
From the 100 respondents it is found that 50% of them feel
the price Highly satisfied 15% of them feel the price is Moderate
satisfied 20% of them feel the price is satisfied. 15% of them feel
the price is satisfied. 15% of them feel the price is not satisfied.
Data Source : Questionnaire
OPINION ABOUT PRICING
QUALITY OF BISLERI
OPINION OF
PRICING
NUMBER OF
RESPONDENT
S
PERCENTAGE OF
RESPONDENTS
Highly Satisfied 40 40%
Moderate Satisfied 30 30%
Satisfied 20 20%
Not Satisfied 10 10%
From the 100 respondents surveyed with quality of Bisleri
40% of the respondents are highly satisfied. 30% of the
respondents have moderate satisfaction, 20% of them
respondents feel that quality is satisfied. 10% of the respondents
are non-satisfied
Data Source : Questionnaire
QUALITY OF BISLERI
AVAILABILITY OF BISLERI
CONSIDERATION
NUMBER OF
RESPONDENT
S
PERCENTAGE OF
RESPONDENTS
Highly Satisfied 70 70%
Moderate Satisfied 15 15%
Satisfied 10 10%
Not Satisfied 5 5%
Out of the 100 respondents surveyed 70% of the
respondents are of highly satisfied with the availability. 15% of
them respondents have moderate satisfaction 10% of them are
satisfied. 5% of the respondents are not satisfied with the
availability of bisleri.
Data Source : Questionnaire
AVAILABILITY OF BISLERI
OPINION ABOUT PROMOTIONAL
ACTIVITIES
OPINION OF
PRICING
NUMBER OF
RESPONDENT
S
PERCENTAGE OF
RESPONDENTS
Highly Satisfied 40 40%
Moderate Satisfied 30 30%
Satisfied 25 25%
Not Satisfied 5 5%
Out of the 100 respondents surveyed 40% of the
respondents are highly satisfied with the promotional activities.
30% of the respondents are moderately satisfied and 25% of
them are satisfied and where as only 5% of the respondents are
not satisfied.
Data Source : Questionnaire
OPINION ABOUT PROMOTIONAL
ACTIVITIES
ADVERTISMENT OF BISLERI
CONSIDERATION
NUMBER OF
RESPONDENT
S
PERCENTAGE OF
RESPONDENTS
Highly Satisfied 50 50%
Moderate Satisfied 25 25%
Satisfied 15 15%
Not Satisfied 10 10%
Out of the 100 respondents surveyed 50% are highly
satisfied with the advertisement;moderate satisfaction can be
seen among the 25%,15%of the respondent are satisfied and
10%of then are totally not satisfied with advertisements of bisleri.
Data Source : Questionnaire
ADVERTISMENT OF BISLERI
HEALTH POINT OF VIEW
OPINION
NUMBER OF
RESPONDENT
S
PERCENTAGE OF
RESPONDENTS
YES 85 85%
NO 15 15%
Out of the 100 respondents surveyed,It is found that 85% of
them feel that MINERAL WATER is good from health point of view.
15% of them feel that MINERAL WATER is not absolutely good
from health point of view.
Data Source : Questionnaire
HEALTH POINT OF VIEW
SUITABILITY OF INDIAN ECONOMIC
CONSIDERATION TO OPTION FOR
MINERAL WATER
OPINION
NUMBER OF
RESPONDENT
S
PERCENTAGE OF
RESPONDENTS
YES 30 30%
NO 70 70%
Out of the 100 respondents surveyed. It is found that 30% of
them opinion that INDIAN ECONOMIC CONDITIONS are suitable to
opt MINERAL WATER. 70% of them feel that INDIAN ECONOMIC
CONDITIONS are not suitable to go for MINERAL WATER.
Data Source : Questionnaire
SUITABILITY OF INDIAN ECONOMIC
CONSIDERATION TO OPTION FOR
MINERAL WATER
SWOT ANALYSIS
The overall evaluation of a company’s strengths, weakness,
opportunities and threats is called SWOT analysis.
STRENGTH
Market potential is very high and simply unimaginable.
Even rural areas are giving sufficient sales.
Low seasonal fluctuations in sales.
Less working capital required for the firm.
Once the brand attains popularity, sales increase
automatically.
Prevalling market terms are cash.
The biggest advantage of Mineral Water business is the
availability of the only raw material – water, which is plenty
and free of cost.
Poor quality of water supplied by local municipality is forcing
people to option for mineral water, increasing the market
share.
Poor quality of water is available in some areas like fluoride
affected, excess iron etc.
Marketing is very easy and simple, provided manufacturer
operates in right segment, which includes bottles, pouches,
bubbletops, etc.
WEAKN ESS
Large distribution network is required.
Low Profile (image)
Advertising is essential to push the brand to make it highly
successful.
Necessary to invest in high distribution set up.
OPPORTUNITIES
One can sell in bottles and pouches for increased margins
and concentrate in a particular area to maximize profits.
The increasing awareness of Packed Drinking Water even
among uneducated.
THREATS
Increasing growth of duplicate brands. The terms MINERAL
WATER is misleading.
The reason is contents of minerals in such bottles have no
standards.
There exists mere competition between Regional & National
brands and among themselves.
FINDINGS
1. From the survey conducted, it is found that consumers
belong to Different occupations are using Mineral Water.
2. From the survey I have conducted in Kurnool city, it is found
that a majority of the respondents are male and the rest are
Female.
3. From the study conducted, it is clear that consumer’s main
reason “Why they have option for Mineral Water is”
Necessity, growing standard of living, Fashion, awareness
and growing competition”.
4. From the survey, we come to know that price and services
are considered as the major factors for option to a Particular
Brand.
5. From the study we come to know that other brands like
AQUA FINA, KINLEY are mostly preferred by consumers.
6. From the study we come to know that most of the
consumers feel the prices are reasonable.
7. From the survey conducted most of the consumers feel that
unreliability and irregular supply of municipal water them
sift to the concept of “Mineral Water”.
8. The survey reveals the awareness of consumers towards
“Mineral Water” which is a very good opportunity for the
manufactures.
9. The survey predict the growing need of “Mineral Water” in
the coming days and also the level of competition to be
faced.
SUGGESTIONS
1. Improve the promotional activities.
2. Maintain the reasonable prices.
3. More advertising of the product is needed.
4. Improve awareness among people about the importance of
MINERAL WATER.
5. Save the product from duplication.
6. Maintain the same taste and quality.
7. Spread the distribution network to some more areas.
8. To make a good health.
9. Safety the packing.
10. To maintain good quality.
11. More taste of water.
12. People can change them decision mineral water
drinking.
13. Any where availability of Bisleri.
14. Almost all using the mineral water.
15. They do use people the mineral water is anything.
16. To decrease the ordinary branded mineral water.
QUESTIONNAIRE
Name : Age : [ ]
Gender : Male : [ ] Female [ ]
Occupation :
1) Do you consume mineral water? [
]
(A) Yes (B) No
2) When do you prefer mineral water? [ ]
(A) III Health (B) During Journey
(C) Occasions (D) Non-Availability or Municipal Water
3) Why mineral water is preferred to ordinary drinking water? [
]
(A) Health Concern (B) Necessity
(C) Occasion (D) Others
4) How did you come to know about “BISLERI”? [
]
(A) Television (B) Friends and Relative
(C) News Paper (D) Shop-Keeper
5) The main factor that influences you to prefer “BISLERI”? [
]
(A) Purity (B) Price
(C) Accessibility (D) Brand Image
6) Are you satisfied with price of “BISLERI” [
]
(A) Highly Satisfied (B) Moderate Satisfied
(C) Satisfied (D) Not Satisfied
7) Are you satisfied with quality of “BISLERI”? [
]
(A) Highly Satisfied (B) Moderate Satisfied
(C) Satisfied (D) Not Satisfied
8) Are you satisfied with availability of “BISLERI”? [
]
(A) Highly Satisfied (B) Moderate Satisfied
(C) Satisfied (D) Not Satisfied
9) Are you satisfied with promotional activities “BISLERI”? [
]
(A) Highly Satisfied (B) Moderate Satisfied
(C) Satisfied (D) Not Satisfied
10) Are you satisfied with the advertisement of “BISLERI”?
[ ]
(A) Highly Satisfied (B) Moderate Satisfied
(C) Satisfied (D) Not Satisfied
11) Any Valuable Suggestions Regarding improvement of product.
____________________________________________________________
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BIBLIOGRAPHY
CONSUMER BEHAVIOUR - SUJAR. NAIR
COMPANY PROFILE - www.jetpac-india.com
Website : www.bisleri.com