Bisleri 1
Transcript of Bisleri 1
Reinventing Bisleri
By Milestone
Subhadip DasSubrojyoti Dey
Chandrima DasguptaPoulami Banerjee
• Founded Signor Felice Bisleri 1965
• Headquarters Mumbai, India
• Key people Mr. Ramesh J. Chauhan . (Chairman )
• Products Water Beverage
• Parent Parle Agro
• Website http://www.bisleri.com
Introduction
Bisleri’s Strategy
• Launched ad campaign.• Launched 1.2 liters pack.• Profit to spend on advertising
and marketing.• Launched 300ml cup and
hexagonal flat-sleeved bottles.
• Bisleri’s 1.2 liters unconventional pack.
• BIS cancels bisleri’s license.• Bisleri dominates the market.• Entering international market with
proper strategy and planning.
Will Bisleri achieve its ambitious Targets
Market segmentation in branded water
•Premium
•Popular
•Bulk
How the industry is shaping
• Water borne diseases.• Retail market and Institutional
market.• From uppermost echelons to
commonplace commodity.
• Coca-Cola and PepsiCo Entered Packaged water market.
• People are becoming more hygiene conscious.
• Packaged water industry growing at a fast rate.(25% P.A)
Water Wars v/s Cola Wars
Bisleri’s current position
Thank You