Bisiness plan SaiGon Motor Tour

7/24/2019 Bisiness plan SaiGon Motor Tour

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BUSINESSPLAN

GroupMembers:V NGC HUYN

NGUYN THY PH!"#$N TH% THY &UYHU(NH TH% )IM NG#

H# CHI MINH CITY UNIVE*SITY #+ +#*EIGN LANGUAGE, IN+#*MATI#N TECHN#L#GY

+#*EIGN LANGUAGE &EPA*TMENT


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-

BUSINESS VISION

Enhance Pride in the Youth ofcountrys beauty and PROMOTE

Vietnam Culture tointernational tourists


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SAIG#N M#T#*

T#U*


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AGEN&A

./BUSINESS INT*#&UCTI#N

0/CUST#ME* ANALYSIS1/#PE*ATI#N PLAN2/MA*)ETING PLAN

3/+INANCIAL PLAN


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./BUSINESSINT*#&UCTI

#N feel the journey


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BUSINESS INITIATE

V4e567m be8omes 7 more 769 more755r7854e 5our4s5 755r7854o6 46 5;ep78>46? 5r7e=s 5e69 5o be8;o48e @or 8ommo6 5r7e=ers/

Tr7e=ers 5e69 5o epe85 o@eper4e6846? o6e 8ou65rs 8u=5ure7s 7 6754e


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C#NCEPTEper4e6846? V4e567ms be7u5 b5r7e=46? o6 7 mo5orb4>e


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#6eD97 5our2FUS& One-day city tour Cu Chi tunnel tour Saigon river by night Binh Tay ar!et tour

"e!ong #elta Tour $treet food tour

H7=@D97 5our0FUS& %alf &day City tour Saigon river by night Binh Tay ar!et tour Street food tour

T#U* CATEG#*Y

One-day or half-day tour around touri$t attraction$ in %oChi "inh City


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T#U* GALLE*Y


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T#U* GALLE*Y


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S5re6?5;s'ccoodation (

touri$t$ can choo$eto $tay )ith localfailie$

Saving oneyE*+eriencing

Vietna culturethrough daily

activitie$

e7>6esses :iited touri$t$ +er

touro) authorityTour guide.$

e*+erience$ arenot +rofe$$ional a$trained tour guide$

ST*ENGTHS AN& EA)NESSES


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#NE*SHIP ST*UCTU*E

A&VANTAGES

/ich idea$

0le*ibilityShared

re$+on$ibilitie$

o) $tart-u+ co$t

&ISA&VANTAGES

#i$agreeent$1ro2t $haringUnliited

liability

Security


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L#NGDTE*M AN& SH#*TDTE*M G#AL

SH#*TDTE*M G#ALTour acheived ( 34 tour$5)ee!"onthly +ro2t ( 67444 US#5onthE+loyee$ recruited ( 84 Tour 9uide$Cu$toer$ feedbac!$ ( :4; +o$itive coent$


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L#NGDTE*MG#AL

ong day$ otorbi!e

tour$ traveling inattractive de$tination$ inall +art$ of Vietna< 0ro the North to the

South=

Short & ter tour$ ( >4tour$5 day$

Becoe a nationaltouri$ brand ofVietna


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o847=o8e

M#T#*BI)E T#U* EJPANSI#N MAP


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=oe5r7e=46?+ore4?6ers

B78>p78>er5our4s5s

0/ CUST#ME* ANALYSIS

TARGET CUSTOMERS


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CUST#ME*S CHA*ACTE*ISTIC

Both "ale and 0eale?oung age ( fro @6to 34 year$ old

#5;er 8us5omers 5pe :V4e567meseb78>p78>ers


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0/ CUST#ME* ANALYSIS

EJPECTE& L#CATI#NS

T#U* &ESTINATI#NS

City Center ( around di$trict @

S+eciali,ed di$trict$ ( 8A 3A >A @4A @@

"e!ong delta

Cu Chi tunnel

T#U*ISTS APP*#ACH

City center

e$tern to)n < Bui Vien=

Online regi$tration

'rea$ near Tan Son Nhat air


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#*GANIKATI#N

HUMAN*ES#U*CEMAP

*ES#U*CES

#per754o6 P=76


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HUMAN *ES#U*CE MAP

P*ESI&ENT

T#U*&ESIGNE*S

+INANCEHUMAN

*ES#U*CESMA*)ETINGSALES

SU1E/VISO/

TOU/ 9UI#E'ccount'NT%/ eber"ar!eting

e*ecutiveSale$ an

#*GANIKATI#N


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HUMAN *ES#U*CE MAP

"'/DETIN9

S'E

%U"'N

/ESOU/CE

0IN'NCE

TOU/#ESI9NE/

e p7r56ers;4p

469o@ 5our

m767?e 6umber o@

5our ?u49es


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*ES#U*CES

Mo5orb4>es

Te=ep;o6es Q

ebs45e

Cus5omers

resou8eTour

?u49e

u64@orm C7p457=


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2/ MA*)ETING PLAN

M7r>e546

?rese7r8;

#6=46e

Promo54o6

#R46e

promo54o6


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#6=46e promo54o6Cre75e 7 p7?e +78eboo> , or?764e

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Us46? @78eboo> A9s

S;7re 49eos o@ 5our 8omp=e5e9 o6

You5ube


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#R46e promo54o6

H76946? ou5 =e7e5s

S548>46? pos5erCooper7546? some

;os5e=s


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PA*TNE*SHIP

3/ +INANCIAL PLAN

Sour8e o@ 676846?

MEMBE* UANTITY Hue6 .F/FFF/FFF

P;uo6? .F/FFF/FFF&ue6 .F/FFF/FFFN?o76 .F/FFF/FFF


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3/ +INANCIAL PLAN

STA*TDUP C#STI5em UANTITY UNIT

VALUEESTIMATE&

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3/FFF/FFF

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S7=7r F/FFF/FFF

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T#TAL W2/FFF/FFF


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3/ +INANCIAL PLAN

S;or5 , 5ermbu9?e5UANTITY UNIT

VALUEESTIMATE&

+78eboo>A9

.F/FFF/FFF

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3/ +INANCIAL PLAN

Lo6? D 5erm bu9?e5

ESTIMATE&

A9er54seme65 0F/FFF/FFF*esere987p457=

3F/FFF/FFF

T#TAL WF/FFF/FFF


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3/ +INANCIAL PLAN

Pro5

UANTITY UNITVALUE

ESTIMATE&

H7=@D 97Tour

.X 0F US& F/FFF/FFF

+u==D 975our

2 2F US& .FF/FFF/FFF

T#TAL .F/FFF/FFVN&

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Pro5Z S7=e , epe6ses

Z.F/FFF/FFF , 0./3FF/FFF Z


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Feel the

ourney

Bisiness plan SaiGon Motor Tour

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