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BirdSong Facebook Development

Phase 2, 3 & 4

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Phase 2 - Requests“When adding a Facebook profile, one or more sectors can be ticked.”

This was in the brief

Explain: We need to be able to add a page to more than one sector e.g.

Chanel = Fashion + Luxury Net a Porter = Fashion + Retail Pepsi = Brand + Beverage + Soft Drink

This helps us grow the sectors for comparisons We should have up to 3 sectors named Primary Sector, Secondary Sector, Tertiary Sector – this becomes important later on …

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Phase 2 Bugs1. Please can you check what happens to a page when the

Facebook URL is not clear

– E.g. Williams F1 is https://www.facebook.com/pages/Williams-F1/339720108887

– The system can’t handle it

2. Please can you check Jackwillsfans and JJB sports = these are the correct details but don’t pull data through

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Phase 2 Improvements• In the accounts & sectors view, please can we

add in view options for 50 & 100 rows

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Phase 2 – XML Feed – Why? By offering the ability to ‘stream’ data to another place, I have more opportunities to use the data in other tools we may build and to analyse the data using other tools.

Possible Uses

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Does it have to be XML?• It needs to be a function that will:

• Define the data in rows and columns for ease of analysis

• Update dynamically in line with the Cron jobs on BirdSong

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How does the data need to be presented via XML?

Brand Messag Type Time Created

Time Updated

Likes Comments Last Comment

Accesorize Accessorize USA is becoming on our go-to for the latest state-side bloggers. photo

07/26/2011, 05:42:21 AM

08/08/2011, 06:41:32 AM 70 2

08/08/2011, 06:41:32 AM

ASOS With acid brights and bold jewel tones running prevalent this season, channel the look by freshening up your wardrobe with a pair of vibrantly-hued jeans. Shop now >> http://asos.to/coloured_denim video

08/08/2011, 04:59:17 AM

08/09/2011, 05:59:59 PM 231 14

08/09/2011, 05:59:59 PM

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Phase 3

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Phase 3• With Phase 3 what I would like to:

1. Database Size 2. Further Group work 3. Improve the data display 4. Create Sector analysis5. Offer export function of wall updates

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1. Database Size• We need to plan for at least 1,000 brands +

500 users

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2. Further Group Work• This is a really useful function

• Please can we add the function to assign a group to view a sector

• E.g. Martech can see the Motorsport sector

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Sector Analysis • I would like to be able to create a screen of analysis for each

sector

• This would give us average figures for each sector which we can then use to benchmark each page against brand in the sector

• E.g. – Number of Brands in the sector [count the number of pages in this sector] – % Sector Fan growth by day – Average Number of Posts per Day – Average Number of Likes per update – Average Number of Comments per update

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Example Analysis • Sector: UK Retail • Brands in Database: 43• Average Number Fans: 726,366**• Average % Growth of fan page by day = • Average Number of Updates per Day =• Average Number of Likes per post = • Average Number of Comments per post =

• Updated once per day or ‘on the fly’ depending on resource requirements

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New Sector View• This would be a page that contained the details and the

results of the calculations • There would be one page per sector

Sector Details Top 10 Brands in this sector (by fans)

1. Asos2. Argos3. Zara

1-Jul 2-Jul 3-Jul 4-Jul 5-Jul 6-Jul 7-Jul 8-Jul 9-Jul 10-Jul11-Jul12-Jul13-Jul14-Jul15-Jul16-Jul17-Jul18-Jul19-Jul20-Jul21-Jul22-Jul23-Jul24-Jul25-Jul26-Jul0

102030405060

Average Fan Growth over past 30 days

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Brand: Data Display • I would like to add to this page:• A graph of fans over the last 30 days**• Screenshot of the page – suggest trying Thumbshots***

• Plus add some calculations to compare against primary sector:****

– Fan Count compared to average sector fans – Fan Growth compared to average sector fan growth – Updates per day + comparison to average updates per day – Average Likes per update + comparison to sector average– Average comments per update + comparison to sector average

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Phase 3: Data Display • Currently:

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It could look something like..

1-Jul 2-Jul 3-Jul 4-Jul 5-Jul 6-Jul 7-Jul 8-Jul 9-Jul 10-Jul11-Jul12-Jul13-Jul14-Jul15-Jul16-Jul17-Jul18-Jul19-Jul20-Jul21-Jul22-Jul23-Jul24-Jul25-Jul26-Jul0

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20

30

40

50

60

Fans

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• Please can I have a cost for Phase 3?

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Phase 3.5• I would like to create a page for each brand with more

analysis of the data

• E.g.

• Average updates per day (brand vs sector) • Average comments per day (brand vs sector)• Average Likes per day (brand vs sector)• Analysis of comments & likes by type of update• Analysis of comments & like by type of content • Analysis of comments & likes by type and time of day/day of

week

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Phase 4 – The plan so far!• Phase 4 will require:

1. Moving BirdSong to our hosting – planned facebook.birdsongdtt.com (not yet live)

2. More ways to analyse and display the data

3. For new users creating a page between sign in and seeing the data. This will be a legal Agree/Don’t Agree box that protects us.

4. Inclusion of getsatisfaction.com for customer feedback

5. Then we rest!