Esther De Smet

Identify your impact

Be proud

Be open

SELF: KNOWLEDGE & DEVELOPMENT

He who works with his door open gets all kinds of interruptions, but he can alsooccasionally get clues as to what the world outside is and what might be

important.

Richard Hamming (mathematician)

Pixar says:Why must you tell this

story?What’s the belief

burning within you that your story feeds

off of?That’s the heart of it.

AUTHENTICITY

MEANINGFUL ENCOUNTERS

NETWORKS - TOOLS

• Self-promotion• Time pressures/procrastination• Exposure of person/ideas• Plagiarism/commercialisation• Obligation• Institutional rules

Status anxietyAccelerated academy

Open science

CHALLENGES

What do you want to achieve by engaging with socialmedia?

Consider producing social media content as a normalpart of your (working) life

Develop a sense of the advantages and limitations of each different platform

Be realistic about the time available to you. Knowwho can help you.

Be aware of your digital footprint. Invest in visibility.

Re-use content but adapt. Get your timing and story right.

Have fun!

MAKE IT WORK FOR YOU

Generate/refine ideasHone writing skills

Discover/share resourcesCreate a network

Professional developmentCareer opportunities

Media/public engagement

Create involvement

Conference back-channel

SOCIAL

TWITTER

Online collaboration: Scientists and the social

network, Richard Van Noorden, Nature 512, 126–

129 (14 August 2014)

Determine a strategy and stick to it

Management of expectations: bio & content to match

Tweet ‘thickly’ and accordingto the rules

Build a network and includeinfluencers

Social medium = interact

Authenticity, nice/politeness, and integrity

Convinced?

Why not create your own Twitter account!

#ShareMyThesis

#TweetYourThesis

@lolmythesis

� Typing numbers wrongly in hospitals can kill people. Understanding why it happens can help design better systems and stop it!

� Does UK learn from history in Middle East? Could it improve? Crucial research to avoid past mistakes & save blood & treasure.

� Can we forecast average weather conditions months in advance? Sure. What about malaria? Yep. How?

� I killed a ton of chicken embryos and pulled out their eyes for months, just to find out that chicken eye neurons don’t like chemicals.

� Male baboons don't care about the symmetry of female baboon butts, but other females might.

� The key to coexistence between big cats and livestock farmers? One word: compassion.

Esther De SmetResearch Department

Ghent University@sterretje8

Thank you for participating!