Biomimicry: Streamlining the Front End of Innovation for ...
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Biomimicry: Streamlining the Front End of Innovation for Environmentally Sustainable Products
EMILY B. KENNEDY & THOMAS A. MARTING
October 4, 2017
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Director of External Relations for Biomimicry Research and Innovation Center at The University of Akron
Innovation Services and Professional Education with Great Lakes Biomimicry
PhD in Biomimicry from The
University of Akron
Emily B. Kennedy
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Thomas A. Marting
Facilities and Resource Management Director at GOJO Industries
7 years of experience in sustainable design and biomimicry
BS in Chemical Engineering
from Ohio University
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University – Industry Partnership
Biomimicry PhD Fellowship Program
2012-2017 Fellow [Emily]
Sponsor
Secures Sponsorships
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University – Industry Partnership
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What is biomimicry?
Innovation through emulation of biological forms, processes, patterns, and systems
HIGH PERFORMING
RESOURCE EFFICIENT
NATURAL SELECTION
DIFFERENTIATED
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Biomimicry of Form
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Biomimicry of Process
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Biomimicry of System
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Environmental Sustainability
Increases competitive advantage Generates business value Enhances customer relations
For more info about GOJO sustainability visit: http://www.gojo.com/en/Sustainability
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Eco-design Tools
Conventional tools used to validate vs. generate Need front end, solution discovery tool
Simplified illustration of the NPD Process Source: Steve, and Bob Dorf. 2012. The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company. K&S Ranch.
DISCOVERY VALIDATION CREATION SCALE UP
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Biomimicry for Eco-design
Manmade Systems Biological Systems
Simple, disconnected Complex, interconnected
Linear, wasteful Closed loop, zero-waste
Resistant to change Adapted to constant change
Long-term toxins No long-term toxins
Fossil-fuel dependent Current solar income
Maximize one goal Optimized as whole system
Extractive Regenerative
Source: Janine Benyus, 2014 Disruptive Innovation Festival
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Biomimicry at GOJO
Touch-Free Soap and Sanitizer Dispensing
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Biomimicry Process
Problem definition
Function specification
Extraction of design principles
Biological model identification
Concept generation & refinement
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Problem Definition
40 Refill
Pumps
4 D-Cell
Batteries
[kg CO2-Equiv.]
Innovation Objective: Further increase energy efficiency of dispensers
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Function Specification
Biomimicry Taxonomy* Get, Store, or Distribute Resources Distribute
Distribute Fluid Engineering-to-Biology Thesaurus** Dispense = Excrete, Transfer
Desired function: Fluid distribution/transfer *Sourced from The Biomimicry Institute’s AskNature.org **Nagel, J. K. S., R. B. Stone, and D. A. McAdams. 2010. “An Engineering-to-Biology Thesaurus for Engineering Design.” In: 2010 ASME IDETC/CIE, Montreal, Quebec, Canada.
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Biological Model Identification
Spitting Cobra Bladderwort Squid
Xylem Rove Beetle Skunk
Horned Lizard
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Extraction of Design Principles Biological Model: Archerfish Design Principle: An elongated
liquid that is in motion tends to amass and accelerate due to surface tension
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Extraction of Design Principles Biological Model: Cilia Design Principle: A flexible
appendage with optimized row stroke can produce a net propulsive force
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Concept Generation
BIO MODEL DESIGN PRINCIPLE CONCEPT
A flexible appendage with optimized row stroke can produce a net propulsive force
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Concept Generation
A multi-chambered pump with common walls is an efficient embodiment
BIO MODEL DESIGN PRINCIPLE CONCEPT
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Concept Refinement
Illustrated by Matt Archer
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Animated by Albert Marting
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Biomimicry vs. Patent Landscaping
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1/6 the resources Personnel and financial
2-4x energy savings
2x intellectual property Higher NOI to patent application conversion rate
🔌 More environmentally sustainable
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“ The stimuli were completely different and allowed for
completely unique ideas rather than building upon prior art.
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“ [Biomimicry] pushed us to look beyond the initial project scope and not just look at the pump technology but look at the overall system—the packaging, the actuation—in order to optimize the
whole product.
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“ This is fun!
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Follow-on Research
Impact of industrial vs. biological analogies on creativity
Spring-loaded Phone
Mount
Window Cleaning
Clamp
Vine Opposable Thumb
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Compared to Industrial Analogies, Biological Analogies… …Increased NOVELTY (i.e. originality) of ideas Novel solutions offer fundamentally new perspective
on the problem …Increased ELEGANCE of ideas Elegant solutions strike the beholder as well-
executed, beautiful, refined, harmonious
Follow-on Research
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Follow-on Research
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Follow-on Research
Compared to Industrial Analogies, Biological Analogies… …Increased USE OF POSITIVE EMOTION WORDS Mood boost intrinsic motivation creativity
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“ When we stare this deeply into nature's eyes…we realize that all our inventions have already appeared in nature in a more
elegant form and at a lot less cost to the planet.
–Janine Benyus
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Economic Benefits
In the next decade, biomimicry is expected to: Contribute $425 billion to US GDP,
and $1.6 trillion to global GDP
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In the next decade, biomimicry is expected to: Provide $65 billion national savings
and $500 billion international savings in terms of reduced resource depletion / CO2 pollution
Environmental Benefits
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“ If you’re not incorporating the most brilliant ideas from the natural world into what you sell, you’re leaving money on
the table.
-Verne Harnish, FORTUNE MAGAZINE
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Thanks! Questions?
Emily Kennedy Tom Marting [email protected] [email protected] Get involved by joining the newly launched IRI Bionspired Design Industry Group Presentation template by SlidesCarnival