Church Multiplication Network

October 14th 2010

Biography for Tom Doyle

Manager of Theatre Church Consultants at NCM Works with almost 200 theatre churches weekly

52% Church plants, 43% Multi-site, 5% Relocation

Approximately 60,000 church attendees weekly (3M annually) nationwide

For last 8 years provide facilities and “theatre church” consultation for churches nationwide

Grew up attending three different church plants NCM Customers, Mark Batterson, National Community Todd Bishop The Point and Trinity Jordan Elevation Consult on all aspects of theatre church use

Technical, logistical, marketing, growth & expansion

National Community Church Snapshot

Launched in 1996 in a school Six campuses throughout Washington DC Ebenezer’s Coffeehouse,

Ballston Commons, Gala, Georgetown, Kingstown and Potomac Yards One Building, five theatre locations Building People, not Steeples

YY

Biggest Cinema Network

Unmatched Scale

The Most Theatres 1,400+ Theatres Nationwide

Large Multiplexes 75% of NCM Theatres have 10+ screens

Premium Locations Top 140 DMA’s 74% of NCM Theatres are from the top 50 markets 65% of U.S. households are within 10 miles of an

NCM Theatre

An Affluent Audience NCM Theatres median HHI is $73,427 Average U.S. median HHI is $50,000

Disclaimer

I’m not a Church Planter….I just work with them I’m not a Multi-Site pastor….I just work with themEight years of mistakes and successesHundreds of Meetings, Surveys, Conversations,

Appointments, Strategic Reviews

Key Factors in Location Selection

Demographics Culture Your DNA Pro’s and Con’s of Typical locations Budgets and Tactics

Changes in Church Planting

Old School Planting

Mobile Ministry

Market PlaceMinistry

Not all locations are the same

Location, Location, Location

Demographics

Demographics or demographic data are the characteristics of a human population as used in government, marketing or opinion research, or the demographic profiles used in such research. commonly used demographics include gender, race, age, income, disabilities, mobility, educational attainment, home ownership, employment status, and even location. Via Wikipedia 2010

Macro Demographics

U.S. population……320 million 68 Million babies since 1990Continual shift to South and West Largest minority group is now HispanicsFastest Growing States by % WY, UT, COFastest Growing States by # TX, CA, NC

Local Demographics

Growth Barriers

Highways, Major IntersectionsBodies of water Hills, Ridges, Mountains,Canyon’sRailroads and Airports Public transportation Natural Traffic Patterns

Local Demographics

Keys to Barriers

Understand that they exist Understand that culture “can” change due to

barriers Identify “what” changes due to barriersUrban examples

Your DNA

What Demographic? What Culture?What Style?

Before you sign a lease you better have this figured out!

Now You Can Start

Lots of OptionsChurches, Hotels, Schools, Store Fronts,

Theatres, Before you get into Size, Shape and How much Lets begin with an end in mind!

What does our society say about location?

Ray Oldenburg “The Great Good Place” 1989First Place….HomeSecond Place…..Work But there is also a Third Place…..But first lets understand a little history

Where did the first Christians gather?

Aeropagus Acts 17:24

The Third Place

Third places are "anchors" of community life and facilitate and foster broader, more creative interaction.

All societies already have informal meeting places; In modern times is the intentionality of seeking them

out as vital to current societal needs.

The Third Place

Oldenburg suggests these hallmarks of a true "third place": Typically free or inexpensive; Food and drink, while not essential, are important; Highly accessible: proximate for many (walking distance); Involve regulars – those who habitually congregate there; Welcoming and comfortable; both new friends and old

should be found there.

Where are Third Places??

Town Square Downtown Main StreetCoffee HouseSchools Movie TheatresOthers

Mobile Ministry- Locations

Key Drivers Of Church Plant Success

Location – Elementary Schools Typically in neighborhoods Existing area for Children’s Ministry Typically a lower cost solution for space Main Worship area can be difficult to outfit Parking is typically a challenge Relational, community building with staff In example city 42 Elementary Schools

Worship Space - School

Key Drivers Of Church Plant Success

Location – Middle Schools Typically in neighborhoods - serve wider area Not as good for Children’s Ministry as Elementary Typically more expensive then Elementary Worship area can be difficult to outfit – but not always Parking is better then Elementary School Relational, community building with staff In example 12 middle schools

Children’s Space - School

Key Drivers Of Church Plant Success

Location – High Schools Typically at edge of neighborhoods - serve broad area Classrooms for Children’s Ministry Typically higher cost then all other school Worship area can be GREAT– but not always Parking is good Highest relational, community building with staff In example 4 High Schools

Key Drivers Of Church Plant Success

Location – Community Center The hardest to find, and fewest available Children’s Ministry can be a challenge, but manageable Worship Area is easy Parking typically not a problem Typically the lowest cost Relational, community building leader In example 8 community centers

Key Drivers Of Church Plant Success

Location – Movie Theatres Easy to scale from one auditorium to the next largest Children’s Ministry can be a challenge, but manageable Parking is plentiful Typically higher in cost Relational, community building leader In example 4 High Schools

Worship Space - Theatre

Key Drivers Of Church Plant Success

Location – Movie Theatres , Town Center Middle of the Marketplace –Everyone knows the location Children’s Ministry can be a challenge, but manageable Worship Area is easy Easy to scale from one auditorium to the next largest Parking is plentiful Typically higher in cost Relational, community building leader

Children’s Space – Movie Theatre

Town Centers – Movie Theatre

Budget and Tactics

Personal, Equipment, Marketing, Location Personal ranges from 10K - 80K…..most 40K Equipment ranges from 5K – 250K .most 25K Marketing ranges from 5K – 100K…most 10K Location ranges from 10K – 75K…. most 25K Match your budget with your tactics

Budget Savers

Build with volunteers first Part time staff then full time staff Grow with your equipment, you don’t NEED the best Wasteful equipment areas computers, staging, projectors Online Marketing vs. Offline Marketing Healthy churches spend between 20%-30% on location

Budget and Tactics

Personal, Equipment, Marketing, Location Personal ranges from 10K - 80K…..most 40K Equipment ranges from 5K – 250K .most 25K Marketing ranges from 5K – 100K…most 10K Location ranges from 10K – 75K…. most 25K Match your budget with your tactics

Contact Info

Tom Doyle

Manager, Theatre Church Consultants

303.792.8736

Tom.Doyle@ncm.com

Tweeter: CinemaChurchGuy

Top 10 Marketing Ideas

All of these ideas are cheap and easy to doEven better, all together they are less then 6KTaken from some of the fastest growing churches

#1 It’s ALL about Frequency?

Any marketing message, process, or campaign will fail if you only do it once.

Research indicates that an individual needs between five and sixteen marketing impressions before an individual will recognize the brand (for aided and unaided awareness).

#2 Personal Invites

Personal invites are the most powerful tool you have

Educate your church on how to have conversations and when

Business card sized invite cards

#3 Opportunities to Invite

Encourage your church to invite others by

Special friends and family weekends

Make it different, secular music, tailor your sermon,

Special series

Interesting give-a-ways - Ice Cream Truck, Movie Passes, Popcorn for everyone in the fifth row

#4 Opportunities to Serve

Enable opportunities to Serve!

Enable opportunities to Influence!

Enable opportunities to Teach!

#5 Web-site

Search Engine Optimization

Google Analytics, LifeChurch.tv

It doesn’t require a lot of money

Clover sites, Word Press, Others

Utilize Photo’s and Video

Visitors must be able to determine your location quickly

#6 The Internet Is Your Front Door

Reach the younger 25-44 age demographic driving church growth today. Generate and maximize buzz by sharing your vision via social media.

#7 Utilize Social Media Tools

Consider linking Twitter, Facebook, LinkedIn

Tweet Deck, Hoote Suite, Phone Apps

Most tools are FREE

If social media is important, then it requires an investment of time

#8 Be Missionally Focused

Young adults have grown up with community service

Start with simple and easy programs

Think locally. Paint the break room, clean up graffiti

Document and link outreach events with social media

#9 Public Relations

The root word of “NEWS” is NEW

Every media outlet needs a NEW local story with national implications each day or week

In 2009 65 different stories about Theatre Church

Wall Street Journal, Chicago Tribune, Denver Post, Toledo Blade, etc, etc

#10 Be a Role Model

Where you meet is your primary mission field. Treat it as such.

Staff will be curious about you

and your church

Treat staff like visitors

When things don’t go right, extend grace

Successful Church Plants

Largest Theatre Church by membership – 2,500 (3 years old) Largest Theatre Church by location – Meeting House (9) Many successful theatre church plants are rapidly

becoming multisite:

Theatre Churches are in Urban, Suburban, Rural, Ethnic, Multi-Ethnic, Small Cities, Mid Size Cities, Large Cities,

Contact Info

Tom Doyle

Manager, Theatre Church Consultants

303.792.8736

Tom.Doyle@ncm.com

Tweeter: CinemaChurchGuy