Soomaa NP © Arne Ader

Paanajärvi NP © Viktor

Gritsuk

BIOEUPARKS WP5 COMMUNICATIONExploiting the potentialities of solid biomasses in EU ParksZoltán Kun, Executive DirectorPAN Parks Foundation

Paanajärvi NP ©Viktor Gritsuk

Who we are

Photo: Simon Kertys© Bruno D’Amicis

PAN Parks is the only European-wide organisation focusing on the protection of wilderness areas

©iStock/Graeme Purdy

European Parliament special report on wilderness

• adopted on 3 February 2009

• PAN Parks is quoted as best practice example to combine wilderness management and tourism

Our achievements

Majella NP © Barbara Mayer

EC Presidency Conference in Prague, May 2009

• adopted the Agenda for Europe’s wilderness with 24 recommendations

• Policy

• Awareness building

• Information needs

• Supporting capacity

Our achievements

The European

Wilderness Preservation System

What is PAN Parks?

Paanajärvi NP ©Viktor Gritsuk

WP5 Communication

• disseminate “BIOEUPARKS” on local, national and European scale in order to make this initiative known and contribute to the debate on biomass production and its conversion in energy, included al issues linked with the environmental sustainability of such operations

Majella NP © Bruno D’Amicis

How to implement WP5

Every partner plays a role!

• PAN Parks leader eg drafting communication plan

• Legambiente: project website and graphic layout

• National workshops and national activities

• Ad hoc meetings

• International conference

Soomaa NP © Arne Ader

Tools

• Informative material

• Project website

• Press releases, articles and publications

• Social media platforms

• National conferences

• Ad Hoc meetings

How to implement WP5

Oulanka NP © Paavo Hamunen

Three documents were prepared in advance of the kick-off meeting

• Draft communication plan (including after project elements) – living document

• PR

• Questions & Answers – project facts to ensure we speak the same language – living document

How to implement WP5

Majella NP © Bruno D’Amicis

To be prepared after the kick-off meeting

• project graphic desing

• website and other online communication tools – see social media question

• online database with seniors’ stories

• report of the results (including evaluation questionnaires)

How to implement WP5

Facebook, Twitter, Linkedin, Pinterest

Youtube.com

Q1: What SM platforms should be used

Fulufjallet NP © Vitantonio Dell’Orto

Your perceptions of the project can help to design the graphic outlook of the project

• Parks - green

• Biomass - sun

• Europe - map

• ....

Q2: what are your connotations

We have to use every opportunity to

communicate with our target groups• take group photo of kick-off meeting

• send video messages

• use of skype or gotomeeting to ensure maximum interaction within the consortium

• any additional requirements from EC?

Oulanka NP © Paavo Hamunen

How to implement WP5

www.panparks.org

THANK YOU!

I Walk 4 Wilderness