BioClinitech- Services And Capabilities
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Transcript of BioClinitech- Services And Capabilities
BioClinitech Technologies Pvt. Ltd.
A Customized IT Solutions and Medico Marketing Services Company
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Introduction
A Medico-Marketing Support Service and Customized IT Solutions Company established
in 2004 and offering innovative products and services to the global pharmaceutical and biotech
industries.
Headquartered in Mumbai with a branch office in Hyderabad, the firm was conceived as an
attempt to manage the information overload and provide customized and innovative solutions to
the global healthcare and allied industries.
The team is a blend of global professionals with wide experience in Healthcare, IT, Biotechnology
and broad training in business and strategy
Our products and services provide clients with the innovative solutions to maximize growth
opportunities and life-cycle of existing products.
Business model includes a comprehensive suite of services designed to impart a global
perspective in two distinct portfolios: IT Solutions - Website Development & Maintenance and
Medico-Marketing Support Services
About UsAbout Us ServicesServices ExpertiseExpertise MethodologyMethodology
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Our Working Style
Collaboration
By understanding your needs we can deliver valuable and innovative solutions. But we also remember there might be more than one way forward
We are focussed on maximising real-world results. We understand the complexities of your position
and the difficulties in
implementation
We work withyour perspective in mind. We
will proactively follow a methodology based on our expertise and your needs.
We understand that the realisation of growth requires the committed involvement of stakeholders organisation-wide
INNOVATIVE PRAGMATIC
INCLUSIVE CHALLENGING
About UsAbout Us ServicesServices ExpertiseExpertise
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Services
Medico-Marketing Communication Services
Medico-Marketing Communications: Content development and design in print and soft versions offers a portfolio of innovative technology-based products and data services that facilitate enhanced marketing of pharmaceutical / life science products and services
E-Publishing and E-Journal Solutions
The Strategic Insight Series: Provides healthcare executives with strategic insights and opinions on the most notable issues impacting healthcare markets today and in the future. This thought-provoking analysis focuses on a different Healthcare market sector each week and:
- Discusses news, strategies, and innovations that are occurring in that sector
- Assesses the near- and long-term impacts on companies directly involved in the market sector, as well as the ripple effects on other industry participants and players
- Reveals unidentified activities in the immediate product or technology market, and also in related or complementary industry segments
- Access to information from various sectors helps organizations identify market expansion opportunities and pinpoint possible areas of technology convergence, leading to expansive growth possibilities.
Interactive Services
- Summits / Conferences / Product Launch Services
IT Solutions (Website Design, Development and Maintenance Services)
Website Design, Development, Maintenance and Hosting
Search Engine Optimization
Intranet and Extranet Development
About UsAbout Us ServicesServices ExpertiseExpertise
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Services
Healthcare Communications - Public Relations
Engaging KOL’s: We engage KOL’s by launching a holistic campaign across print, television and radio media, so as to get as much reach as possible, and increase awareness of the high prevalence and mortality associated with life-style diseases, while primarily popularizing the KOL’s.
At BCT, we can get through to the masses by means of content, which is:
- Easily accessible
- Highly focused
- and which has a social motive i.e. to highlight the problems associated with general health and bring to the light the risks associated with the same
Social Media and Online Marketing
Social media optimization
Viral Marketing
Web based Applications
Creative Solutions
About UsAbout Us ServicesServices ExpertiseExpertise
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BCT – Scientific Content - Segments and Services
Scientifc Communication
Physician Driven Literature
Leave Behind Literature
Consumer Driven Inputs
Medical Education
Compiling content from Conferences, Workshop &
Symposia
Conference / Symposia Highlights Booklet
Live Events through Webcasting
Global Clinicians Address through CME
Focus Group Discussions
KOL Management
Medical Writing
Abstracts and Manuscripts(Stand alone & Part of larger
project)
Posters and Presentations
Branding Solutions
Product Monographs
Booklets (Molecule / Indication Based
Training Material
Patient Literature Multilingual
Focus Group Discussions
Booklets (Molecule / Indication Based
Animation Films
BOTH PRINT AND ELECTRONIC SOLUTIONS / PROGRAMMING
News Letters
CME Packages and Slide Kits
New Launch Support Services
Other Services
Medical and Market Intelligence
Online Services
Intranet / Extranet Development
Physician / Brand Websites
Online Journals
Clinic Data Management / Patient Therapy Management Programs
Flash Slide Presentations
Case Study Compilations
Names / Logo Design / Positioning / Launch Strategy / Supporting Scientifc Content
SMS Monitoring System
About UsAbout Us ServicesServices ExpertiseExpertise
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Superior Analysis and Responsiveness
• Practical business perspective• Superior quality• Expedited implementation
• Personal project execution by senior consultants / medical team and project managers
• Personal project execution by senior consultants / medical team and project managers
• Immediate client access to senior consultants / project team
• Small, flexible teams• Rapid problem definition/framework
• Network of specialized consultants• Own a server in Singapore
• Teams tailored for specific challenge• Faster execution• The server combines a high bandwidth
with efficient uninterrupted hosting services
• Teams tailored for specific challenge• Faster execution• The server combines a high bandwidth
with efficient uninterrupted hosting services
• Founders have several years of IT, marketing and research experience
• Commitment to clients’ interests first
• Founders have several years of IT, marketing and research experience
• Commitment to clients’ interests first
• A true global strategic IT Solutions & Marketing Solution powerhouse
• IP Protection
• Fosters long-term successful partnership• No conflicts of interest• IP confidentiality and copyright protection
maintained
• Fosters long-term successful partnership• No conflicts of interest• IP confidentiality and copyright protection
maintained
Our FirmOur Firm Value Addition to Our ClientValue Addition to Our Client
About UsAbout Us ServicesServices ExpertiseExpertise
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Solutions for Sustainable Long Term Partnerships
Based on several years of individual experience in the sectors we
service
Represents the best practices of the segments and services we focus
on
Demonstrates approach to ‘Web Development’ partnerships,
providing a “big picture” context for engagements
Demonstrates our fundamental focus on driving growth
Focuses on your business results, not just our development efforts
Growth
Partnership
Basics
About UsAbout Us ServicesServices ExpertiseExpertise Growth PartnershipGrowth Partnership
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Research and Analysis – Drivers
About UsAbout Us ServicesServices ExpertiseExpertise Growth ConsultingGrowth Consulting
Competitive Intelligence Market Size/Potential
Internal/External Analysis (SWOT) Market Modeling/Forecasting
Benchmarking/GAP Analysis Market Share Analysis
Awareness Studies Market/Therapeutic Segment Analysis
Concept/Product Testing Market Trends/Drivers
Messaging/Advertising Tracing Consumer/Physician Trends
Positioning Studies Demand Analysis
Value Chain/Supply Chain Analysis Pricing
Market Metrics &
Analytics
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Strategies for Success
About UsAbout Us ServicesServices ExpertiseExpertise Growth ConsultingGrowth Consulting
Strategic Counsel
Business and Marketing Strategic Recommendations to support growth:
Market entry strategy
Product launch
Market positioning
Market expansion/penetration
Distribution channel optimization
Technology licensing
Corporate partnering
And others…
Market Metrics and Analytics
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World-Class Development Team
Domain expertise in specific segments
Company expert team availed by clients for depth of understanding
Constant contact with industry
Abreast of the latest trends
Undergo continuous training and receive frequent exposure to new technologies
Provide unbiased perceptions and opinions
About UsAbout Us ServicesServices ExpertiseExpertise Growth PartnershipGrowth Partnership
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Superior Analysis and Responsiveness
Unique Responsiveness and World-Class Implementation Supported by Superior Domain
Expertise
About UsAbout Us ServicesServices ExpertiseExpertise MethodologyMethodology
• Personal project execution by senior consultants and project managers
• Immediate client access to senior consultants
• Small, flexible teams• Rapid problem definition/framework
• Network of specialized consultants• Global Resources Access
• Teams tailored for specific challenge• Global capabilities• Faster execution
• The ‘India’ Cost & Quality Benefit• Commitment to clients’ interests
• Practical business perspective• Superior quality• Expedited implementation
• A true growth partner• Strong IP Protection Policy
• Objective and perceptive in suggestions and implementation focusing on building your business solutions
• No conflicts of interest
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Our Support to Clients in the Product Development Process
LineExtension
LineExtension
ConceptUse
Tests
ConceptUse
Tests
ConjointStudies
ConjointStudies
Segment-ation
Segment-ation
MarketDefinition
AndFeasibility
MarketDefinition
AndFeasibility
Usage and Attitude
Usage and Attitude
FeasibilityStudies
FeasibilityStudies
IdeaGeneration
IdeaGeneration
QualitativeQualitative
ConceptScreeningConcept
Screening
QualitativeQualitative
ConjointStudies
ConjointStudies
LaunchLaunch
TrackingStudies
TrackingStudies
RetailChannelTracking
RetailChannelTracking
CustomerSatisfactionCustomerSatisfaction
Product/Brand
Re-launch
Product/Brand
Re-launch
PricingResearchPricing
Research
Segment-ation
Segment-ation
NeedsAnalysisNeeds
Analysis
CommunicationDevelopment
CommunicationDevelopment
AdvertisingPretest
AdvertisingPretest
QualitativeQualitative
ConceptTesting
ConceptTesting
QualitativeQualitative
ConceptUse
Tests
ConceptUse
Tests
ConjointStudies
ConjointStudies
SegmentationSegmentation
For illustrative purposes only – Non-Exhaustive
About UsAbout Us ServicesServices ExpertiseExpertise MethodologyMethodology
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Some Esteemed Clients
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BCT – Website Development Methodology
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Phase 1 – Problem Definition
In this phase, the objective is to understand clearly the voice of the prospective customer. When doing business on the Internet, we realize the importance of being clearly understood, to provide the best solutions to our customers.
Steps in Problem Definition
First Contact. BCT gets an email inquiry from a prospective client.
The request is examined. To understand the requirements better, some questions are emailed back to the prospective client.
The clarifications are provided. The client questionnaire is duly filled and forwarded.
The request is now re-examined for any further details required at this stage. If not, then a rough estimate of the time and costs involved in the project is made. In the case of large web applications or database driven website, a proposal for doing a detailed analysis can be done for a flat fee. The deliverables might be as follows.
- Requirements Document
- Level 1 Work Breakdown Structure and Project Schedule
- Payment Schedule
- Draft of the Contract of Agreement.
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Phase 2 – Web Design and Development Methodology
METHODOLOGY
The Evolving Iterative Approach - We often use the evolving iterative approach to web
development. In this methodology, once the preliminary requirements are clarified, the
next step is to quickly build the prototype of the web application. From then on, it is the
continuing evolution of this prototype until it becomes the final product, exact to
specifications.
Visibility - The Key Advantage. This is a revolutionary, new approach to software
development and extremely suited to offshore development and outsourced services. When
you outsource your requirement of web solutions to us, we are sensitive to the fact that you
require high visibility of the WIP (work in progress). This is the reason why we have adapted
this methodology to our development process. At each stage along the development, the
web application evolves before your own eyes. Here are the broad milestones in this
process:
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Broad Milestones in the Web Development Process
1. Prototype: The first and crucial phase. The prototype shows you the shape of things to come. This
is much more than just a visual representation. It represents all the screen elements in the final
solution. This is the mould into which we start to breathe the breath of life! Feedback from the client
is taken and required modifications are incorporated.
2. Functional Specifications Document: Before starting to actually develop the functionalities, we
document all the functional specifications. The client reviews it and gives feedback again and with
this, the requirements specifications are fully captured.
3. The Proof of Concept: The prototype evolves to its more complex level of existence. Many parts of
the prototype spring to life. We have this intermediate delivery before the final delivery to establish
the proof of concept. The client can now almost feel the solution that he/she had entrusted us to
develop. What remains now is just formality. Our production engine hauls the project to completion.
4. Final Delivery: The final product is delivered after testing. There are no surprises, and no tense
expectations on the date of delivery. For you had seen it evolve!
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SMS Broadcasting / SMS Alert Services
SMS Broadcasting (Group Messaging) is fast becoming a popular and cost-effective way of sending out short announcements to your customer base effectively. It enables you to send product / concept specific information to all the group members/ doctors/ users in one go. This facility provides an extra edge to the sales strategies and a vital tool for the sales force.
Customer Feedback: Customers can easily send feedback on products and services in just a minute by replying to the SMS. This is the cheapest and the fastest way to get valuable customers feedback.
Poll or Voting: Organize a poll or voting event and get the customer response through it. This is the best way to collect user demographics
Preventive Healthcare :
Schedules / Reminders to patients for timely preventive check-ups
Alerts to patients for vaccination
Tip-of-day to chronic patients
Tips of the day
Information to doctors on new research
Diagnostic Healthcare :
Patients can express their query / receive diagnosis reports
Alerts to patients on promotional schemes (e.g. free diabetes test this weekend)
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BCT – Software Development Methodology
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BCT – Software Development Life Cycle
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Sample - Typical Project Timeline for Website Development
Project Work Plan
Project Kickoff & Planning
Stage 1Layout Development &
Designing
Stage 2Content Population
Stage 3Quality Check
Stage 4Proto-Site Delivery
2
3
4
5
Weeks
1
21 3 4
Approval of Project
Stage 5 Updation Services
Final Website
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5 6
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BioClinitech Technologies Contact - Details
BioClinitech Technologies Pvt. Ltd.
Contact Person
Mr. Girish Mehra
(Managing Director)
Handphone Number
093246 63257 / 099679 57744
Contact Address
D-202, Rajshree Co-op Housing Society,
Tarun Bharat Society
Chakala, Andheri (East)
Mumbai – Maharashtra
INDIA – 400 093
Phone Number: 022-2823 5253 / 6573 9833
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Thank You