General Capabilities

James J. Sarene Managing Director & Founder Phone: +1 919.386.1666 Mobile: +1 704.293.7162 Email: james.sarene@bioalliancestrategies.com Skype ID: jsarene www.bioalliancestrategies.com

INTRODUCTION This strategic document is intended to define basic operational assumptions and considerations for the creation of an integrated Business Development and Social Marketing support program that resonates in a Global Market. BIOALLIANCE STRATEGIES’ DELIVERABLES MARKETING PLAN §  Marketing Calendar §  Create and Communicate capabilities and materials to your target market through

multiple channels §  Reporting, Metrics and Follow Up Activity §  Technical Writing

MARKETING OVERSIGHT §  Oversee monthly planning and execution of marketing strategy, tactics and measurable

metrics §  Management involvement with executive team and board members

TWITTER Manage Twitter account and activity: 5-6 daily tweets with 2 specific topics providing links to website, LinkedIn profiles and Slideshare. LINKEDIN Create weekly “Share Update” for employees providing links to website, Twitter and Slideshare. SLIDESHARE Monthly presentation created providing links to website, LinkedIn profiles and Twitter

NEWSLETTERS AND REPORTING Monthly newsletter to thousands of industry contacts providing information about trends, challenges and your company’s solutions to these issues. Sample Client Newsletter Links BioClinica: http://eepurl.com/bKKtGD Experimental Pathology Labs: http://eepurl.com/bw1NHP Client since January 2014 Veractiy Logic: http://eepurl.com/bHdl1v Client since January 2014 Chesapeake IRB: http://goo.gl/X9zI4X Client since September 2013 ICTS – Patient Recruitment: http://eepurl.com/bUV2Sr Client since December 2013 •  Data Report from this March 14, 2016 campaign •  Emails: 23, 728 •  Total Opens: 5,395 •  Open Rate: 22.7%

REPORTING & METRICS Once Newsletters have been distributed to targeted industry decision makers and influencers, BioAlliance reports all “Opens and Clicks” of contacts who reviewed your materials and went to your website, LinkedIn profiles, Twitter and Slideshare accounts. Business Development Tool This Excel spreadsheet becomes a powerful tool for ‘warm’ follow up calls and emails with people you know have expressed some interest by actions they have taken.

MARKETING PLAN PROCESS AND OVERSIGHT

HELPING LIFE SCIENCE COMPANIES COMMUNICATE THEIR BRAND ADVANTAGE Regardless of the size of the stage – local, regional, national or global – a B2B marketing strategy is only effective when a company’s mission, culture, product/service offerings and brand advantage are communicated to a clearly defined audience. BioAlliance assists life sciences companies by creating and implementing brand-driven strategies that combine these elements into a powerful, consistent message that positions their offerings as the best choice to meet their customers’ needs. We create and implement efficient, targeted branding and marketing strategies Including: •  Strategic Planning •  Branding & Messaging •  Website Development •  Video Production

•  Graphic Design •  Internal Marketing •  Public Relations

MARKETING PLAN PROCESS AND OVERSIGHT

STRATEGY & PLANNING An effective strategy requires knowledge – of the company, the product/service, the market, the competition and the customer. Through research and conversation, we identify every key bit of data that will determine where you are and what it will take to get you to the next level. MARKETING PLAN DEVELOPMENT We custom tailor every marketing plan to the size, resources and goals of the company. A strategic marketing plan is the road map that outlines objectives and actions that guide your marketing efforts, while helping you recognize opportunities and react to contingencies.

BRANDING & BRAND MANAGEMENT Consistent messaging across all marketing platforms is necessary to maintain your brand’s image. We create the brand messaging and taglines that communicate your value proposition to customers. STYLE GUIDES Your brand should be consistent across all platforms. Our style guides cover logo dos and don’ts, colors, fonts, brand personality and many other guidelines for standardizing your internal and external marketing efforts. In order to maintain your brand’s value and image everybody in your organization must adhere to the guidelines. Back To Top

Marketing Calendar and Strategy Once your differentiators and capabilities are defined, we work together to build a BD/Marketing Calendar to map out timelines for specific relevant and timely communication topics that align with industry events such as “Partnerships with CROs, DIA, BIO, SCDM, ISCTM” etc.

Business Development / Marketing CalendarQ3 - 2014 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13

Campaign 4-Aug 11-Aug 18-Aug 25-Aug 1-Sep 8-Sep 15-Sep 22-Sep 29-Sep 6-Oct 13-Oct 20-Oct 27-Oct

Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter

LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn

Email

Newsletter Newsletter Newsletter Newsletter

Blog

Data Report Data Data Data

Slideshare Slideshare Slideshare Slideshare

Industry Event

Team Teleconferences TC TC TC TC TC TC TC TC TC TC TC TC TC

Q4- 2014 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13

Campaign 3-Nov 10-Nov 17-Nov 24-Nov 1-Dec 8-Dec 15-Dec 22-Dec 29-Dec 5-Jan 12-Jan 19-Jan 26-Jan

Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter

LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn LinkedIn

Email

Newsletter Newsletter Newsletter Newsletter

Blog

Data Report Data Data Data

Slideshare Slideshare Slideshare Slideshare

Industry Event

Team Teleconferences TC TC TC TC TC TC

WEBSITE DEVELOPMENT In the life sciences industry, your website is your storefront; it is most often the first engagement a potential client will have with your company. Your site is built using a content management system that allows you to internally update your site quickly and easily, without the need for third-party expense. BioAlliance Developed Site Advantages Include: •  It’s Content Managed. (CMS) •  It’s Optimized. (SEO) •  It’s Measurable (Analytics by Google). •  It’s custom. (Brand Management) •  It’s cross-browser tested. •  It’s responsive.

MOBILE SITES If you have a complex website or want to narrow down information for visitors on the go, we can develop a mobile site that is responsive, visual, and most importantly, easy to use on all smartphones and tablets.

CORPORATE AND PROMOTIONAL VIDEO Nothing tells a life science brand’s story as effectively as video. Our in-house production team creates and produces documentaries and event videos that inform, excite and connect with your audience on an emotional level. Whether for a high-impact production highlighting your services, capabilities and success stories, a rollout of a new product or service, or training for new hires nothing enhances your brand value and image as much as a state-of-the-art video production.

CORPORATE DEVELOPMENT BioAlliance assists our clients through corporate development strategies to define a path to market penetration or product commercialization including Mergers & Acquisitions, Capital Sourcing, Licensing, Co-Development & Joint Ventures. Few companies in today’s business environment develop a therapy, technology, or medical device from the bench to the market. Strategic relationships are utilized to enhance scientific expertise, geographic reach and sharing of financial risk.

BioAlliance assists our clients through corporate development strategies to define a path to market penetration or product commercialization. Our services include: •  Mergers & Acquisitions •  Capital Sourcing •  Licensing, Co-Development & Joint Ventures •  Interim Executives •  Scientific Advisory & Board of Director

Memberships •  Financial Modeling •  Forecasting & Budgeting •  Target Identification & Evaluation •  Project-Specific Financial Analyses

SCIENTIFIC LEADERSHIP Expert Scientific, Regulatory and Business Advisors Our Advisors lead the scientific aspects of your projects with an average of over 25 years Life Science industry experience. Along with strong scientific backgrounds, our Advisors provide the following services: •  International Development & Operations •  Process & System Re-Engineering & Optimization •  Outsourcing Strategy Development & Execution •  R&D Portfolio Review/Project Prioritization •  Opportunity Due Diligence for Services & Products •  Product Development Strategic Planning •  Clinical Strategic Development Planning •  Regulatory Strategy Planning •  Product Profiling •  R&D/Commercial Alignment •  Project Management

OPERATIONS — CLINICAL SITES BioAlliance Strategies provides clinical site services that increase compliance and marketability. Our efforts prepare sites for better management of clinical trials as well as to identify trial opportunities by communicating the site’s capabilities to sponsors and CROs.

BioAlliance operations services include: •  Identifying, evaluating, implementing and

standardizing best practices that comply with local, State and Federal laws and regulations (GCP).

•  Improving quality and speed of data collection in all clinical drug development trials.

•  Implementing independent Quality Assurance programs to identify issues in advance.

•  Assisting clinical research facilities with improving process management and documentation procedures through use of SOPs.

•  Assisting with communicating their value to sponsors and CRO through our integrated BD/Marketing service once a site is prepared.

BENEFITS BioAlliance Strategies will manage your Social Media for your brand to stay connected with their customers, employees, and business partners. Benefits will include: §  Increased brand awareness §  Gain direct access to high profile individuals §  Share the latest trends in your industry §  Position your company as an industry ‘Thought Leader’ §  Promote your company content, presentations, etc. §  Drive website and Slideshare traffic §  Boost your website SEO §  Keep your employees’ skills in front of past relationships §  Support your recruiting efforts by connecting directly with potential employees §  Gather data of individuals who read your company materials

Experience Professionals

Managing Director & Founder: James J. Sarene has over 18 years experience in the Life Sciences working with companies from emerging biotech to large pharmaceuticals. With special expertise in Business Development, M&A and Licensing, Mr. Sarene was Managing Director at Madison Keats, a boutique Charlotte based transactional firm, where he focused on providing clients with strategic partnerships enabling growth opportunities. Managing Director: Jared Byer, MBA manages business development and marketing program strategies and execution. Jared is a communications and business development professional with over 15 years of experience in the clinical research industry. Earlier experience includes positions as a technical writer for a leading environmental testing company and as a writer for The Kansas City Times.

Managing Director: Munaf Ali, Ph.D. obtained his PhD at Imperial College, University of London in 1987 in the field of Molecular Virology. Dr. Ali has over 20 years of experience in regulatory affairs and CNS drug development. From 1996 to 1999, Dr. Ali was a principal scientific reviewer at MHRA, including membership in the European Biotech Working Party and CHMP representative for the UK at the European Medicines Agency (EMA).

Advisor: Jack J. Luchese, MBA. Has 30+ years experience with both large global co.’s and small start-up emerging companies where he served 20+ years at general manager/Board-level including CEO & Chairman. Mr. Luchese has a strong financial background and experience in commercial deal making, operating and management along with public operating companies as well as public financings.

Advisors: Operational, Scientific and Technology

Patrick R. Ayd, BSN, MBA – Advisor, Clinical Sites

Romano Robusto, LLB, B.CL., B.Sc. – Advisor, Medical Devices

Richard M. Hahn Chief Creative Officer Branding / Web Design

Patrick D. Mize, Ph.D. – Advisor, Product Development / Regulatory Services

David Dworaczyk, Ph.D. – Advisor, Scientific

Imen Jelassi, PharmaD, MSc – Advisor, Strategic Sales, Marketing

Carol Koutourais – Manager, Marketing Operations

Contact Us

Office: +1 919.386.1666Mobile: +1 704.293.7162Email: james.sarene@bioalliancestrategies.comWeb: www.bioalliancestrategies.com

James J. SareneManaging Director& Founder