Bindaas Andaaz '11
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Transcript of Bindaas Andaaz '11
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THE MARKETING CELL OF
IIM L
You’ve read the books on the highest shelf of your
library. You probably begin your day by reading 10
blogs written by renowned spokesmen. And surely
congratulations on making it to one of India’s best
MBA College, but why is a thought of incomplete-
ness still lingering in your head? Why does it seem
that although success has been achieved at every
stage yet not enough? May be just because you
don’t live life the way you wish.
To be alive both your heart and soul need to be
holding hands. The dreams that you set should
come to life. To complete your dreams you need
a chance. The chance that could help you change
the way people look at you and make a million
souls smile. Bindaas Andaaz is giving you that
chance to make a reason for life kyunki ‘zindagi
na milegi dobara’. So put down all your gyaan to
prove ki ‘Zinda ho tum’.
Zinda Ho Tum
Introduction of our businessE-marketing has been an effective tool for Print-
bindaas. Ever since its inception, it has rocked the
web world by creating online marketing opportuni-
ties. Printbindaas is an online portal with Web-
2print technology offering marketing, branding
and print solutions.
Our key business1. SME and Professionals:
Using our Web-to-print technology, SME custom-
ers are able to easily design and order thousands
of customised print products. These products
vary from stationary such as visiting cards, letter
heads, and envelopes to marketing material such
as posters, brochures and leaflets. Besides this it
offers corporate greetings which are difficult to find
otherwise with themes such as “customer retention
cards”, “employee motivation cards” etc.
BriefBindaaz Andaaz’11 is the platform which allows
you to think differently and put your MBA gyaan to
some use. So get started with the litmus test for all
you have studied so far. The inspiration for us this
year is Zindaagi Na Milegi Dobaraa. Three friends
from various walks of the professional life comes
together to live a moment. So put down all your
gyaan to prove ki ‘Zinda ho Tum’.
Term “marketing mix” means the factors that a
Marketeer can manipulate to influence the sales
for their product. Some people may think that in-
fluencing demand means only increasing demand.
This is a mistake because occasions may arise
when a marketing person will have to act to reduce
the demand for their product. PB Marketeers have
proved the same using their marketing strategy.
Early marketing teachers presented the market-
ing mix as 4Ps. Later thinking held that these 4Ps
are good enough for physical goods only and that
there was the need to enlarge the marketing mix
to care of services. Thus 3 new Ps were added to
the marketing mix, making 7Ps for services.
2. Corporate and Franchisee businesses
For corporate customers we set up customised
online print ordering portal to help provide a faster
and cost effective way for a company to order,
manage and track printed business communica-
tions. All of their materials are loaded onto an
online catalogue where designated users could
select and order what they need. This helps them
in better brand control, reporting and cost control.
3. Educational institutes
We address design, print and merchandise
requirements in premium business schools and
International schools. Using an online module for
yearbooks we make it easy for students to design,
collaborate and print yearbooks.
Phase 1
Printbindaas is looking for new, innovative
marketing ideas for the business.
Each team should pick up one of the Business
lines or one product offered by Print Bindaas and
propose a marketing plan followed by the rational
for the marketing plan. Please make a note that
you can propose more than one marketing plan
but depth is more important than the breadth.
Format of the response should be
• Business Line ( one of the above)
• Define the 7Ps
• Marketing plan ( Not more than 80 words for
each plan and not more than 3 ideas).
• Benefits of each plan ( Not more than 80 words
for each plan)
You can elaborate by way of examples. Your
submission should not be more than 2 pages.
The Event
Phase 2
The selected team would be asked to explain the
way the proposed Business line / product could be
promoted. .
Format of the response should be
• Ideas to promote the Business Line (the one you
have selected)
• Media selection for the promotion
• Benefits for each medium selected (Not more
than 80 words for each plan)
• Budgeting for the selected media
The lower the budget the greater are the chances
of you being in the final list. However the decision
would be take on the basis of the media selection,
effectiveness of the medium and the budgeting
Phase 3
The deserving team would be provided with a
budget to execute their idea.
Perks
• First Prize : Rs.10,000/-
• Second Prize : Rs.5000/-
• Summer internship and PPIs
• Live projects to Top 5 teams in which they
would be involved in the implementation
of their own proposed strategy for Printbindaas
• And freebies for finalists
Note: The details for the Phase 2 and Phase 3 would be provided to the team on selection.
Phase Details Entry date Close date Results
Phase 1 Define the 7Ps - 15th Aug. 18th Aug. 15 Teams would be shortlisted for the Phase 2
Phase 2 Promote 18th Aug. 22nd Aug. 25th Aug. and Advertise 5 Teams make it for the final phase.
Phase 3 Execute 22nd Sep. 10th Sep. 15th Sep. he winner
Rules
• A team should consist of 1-3 members each.
There is no limit to the number of entries that
can be received from a particular institute or
university Competition is open to both first and
second year MBA Students. However a mix of
first and second year students cannot
be formed.
• One person cannot be a part of more than
one team.
• Each team can submit only one entry for
the competition.
• Members of a single team can also belong to
separate B-schools.
Send in your entries at
with the subject in format as below:
< COLLEGE>, <PHASE>, <TEAM NAME/
PARTICIPANTS NAME>, <YEAR 1/2>
Disclaimer
• Judges decision would be final and would be
binding on all participants. It may not be
challenged by any jurisdictions or authority for
any reason whatsoever.
• If you provide information that is untrue,
inaccurate or incomplete, Bindaas Andaaz
Competion has the right to suspend or
terminate your participation in the even without
further obligation to you.
• The idea once submitted by a participant,
becomes the property of Printbindaas Pvt Ltd.
The company then holds the right to use
these ideas, and the participant should accept
this without expecting additional compensation
of including his/her name and/or likeness and/
or voice/photograph and/or municipality, state
and nation of residence and/or details included
in submission if Printbindaas.com uses these
ideas for promotion and/or advertising
purposes in any manner and in any medium
(Including without limitation, radio
broadcast, newspapers and other publications
and in television or film releases, slides,
video tape distribution over the internet and
picture date storage) which the
company may feel appropriate.