BILRENT DVD Rental service Hatice Akgl Merve Gne Ezgi Orhan mran Saygn Yasemin Sevindik outlIne 1. Executive Summary 2. Company Description 3. Market Analysis 4. Marketing and Sales Strategy 5. Financial Predictions 1.Executive summary Who are we? We are newly established company which provides DVD Rental Service Academy award winning movies, IMDB highest scored DVDs and production movies Bilkent located areas Stock oriented Bilkent University members who are interested with original and qualified DVD service Mission Our mission at Bilrent is to provide all people who seek a safe, quality, fast DVD watching pleasure and to inspire the moments of joy Vision We intend to continually improve our service and provide our customers with the best DVD rental experience from beginning to the end, with a searchable website, easy instructions, many choices of quality DVDs and fast delivery Opportunities Much Varieties than Bilkent Library Lower prices than D&R Home Delivery Free space in Bilkent Market 2.COMPANY DESCRIPTION Give 20 TL deposit for membership DVD rental fee from office is 3 TL, from website order 4 TL for 48 hours Reservations will be delivered to Bilkent addresses, customers can also take it from our office Customers should return DVDs to the office Any time excess will cause additional 1TL for a customer Purpose of the company Website The website:Objectives of our website: to increase amount of buyers reliability,sustainability and accesibility Provide company & contact information for customers to book their reservations developed technological infrastructure and fast delivery system we are offering reservation as an online service but not accepting online payment 2. Market AnalysIS TARGET AUDIENCE TARGET AUDIENCE Location-based segmentation Local area Primarily target audience Bilkent Universitys students Secondly target audience People who live around in Bilkent o who we can reach as potential customers according to location Our future developments plan according to TA In 5-10 years University Students in Ankara In years University Students in Turkey Customs and habIts of ta Our target audiences buying or purchasing film habits are; o New Arrivals o Most Popular o Movies that ranked above 7-8 on IMDB They can have online watching opportunity and it is not necessary to find a DVD-Rental service. We decided to put low prices in order to attract their interest in start-up process. SO Market Research Online DVD rental services developed markets are Europe and United States command a leading position. DVD Rentals are not popular in Turkey. How Many Movies Do They Watch In A Month; According to the results university students said that 4-6 movies are predominance by the percentage of 23%. Competitor Analysis Bilrent has 2 major competitors; I.One of them is Bilkent Universitys free library that serves to its students cost free. II.Secondly, D&R has a sales service that customers can buy their movies by selecting. Future Developments Grow not only for Bilkent DVD rental services but also other universities in Turkey. Develop our website programs and tools To become best preferred DVD Rental Service in Turkey. To extend out target market. 4.Marketing and sales strategies Online advertisement Brochures Buzz marketing Measurement & Evaluation Google Analytics; daily visitors, sources, social media measurements...o D&R, Garanti, Trk Telekom, Teknosa... Number of daily rentals Look& feel Brand Logo of the Company Our brand logo explains our company objective. o Object oriented firm by using camera o Company name o Integration ofcircular and quadratic symbols Conformity Security Peacefulness Equality Our brand logo reflects our peacefulness and supportive approach to green movement Colorful brand logo is reflecting our dynamism and energy. Website Integration of creme and red colour Creme colour: conformity and calmness Red colour: dynamism and energy We used some movie posters which are selected within the best movies Implementations: Roles are determined according to knowledge, experinces, expertism and personal potential 5 co-founders in total (each boss and employee) Formality of division of labor Effective and efficient performances Collaborative teamwork Work Flow Chart Work Flow Chart (contd) Group Work Logistics, Translation and Localization Contact: Company Office CyberPark A Blok Bilrent Office Contact Info: (0312) Working Hours Sunday-Thursday: 09:00 20:00 Friday- Saturday: 09:00 00:00 Complaints and Returns: Online, phone or face to face Internet service provider (irs) Curently, we are using bilkent server i_orhan.ug.bilkent.edu.tr Future plan: The host that we are planning to use is: Hostgator The offerings of this host are: 24/7 Phone Support 99.9% Uptime Guarantee Unlimited Bilrent Accounts Free / Instant Setup No Contract 45 Day Money Back Guarantee Price is $3.96 per month Expecting 100 visitors per day for the beginning. Internet service provider (irs) Each worker will haveaddresses for efficient communication o o o bilrent.com.tr o bilrent.com.tr o bilrent.com.tr o bilrent.com.tr 5. Financial Analysis- Year 1 Financial Analysis - Year 2 Financial Analysis - Year 3 Financial Analysis - Year 4 Break-even analysis Goal seek analysis By Price (From Warehouse)By Price (From Website) Unit Price22.88Unit Price15.25 # Units Sold # Units Sold Revenue Revenue Start Up Costs Start Up Costs Variable Costs Variable Costs Fixed Costs Fixed Costs Profit0.00Profit0.00 By Units Sold (From Warehouse)By Units Sold (From Website) Unit Price3.00Unit Price4.00 # Units Sold # Units Sold Revenue Revenue Start Up Costs Start Up Costs Variable Costs Variable Costs Fixed Costs Fixed Costs Profit0.00Profit0.00 By Fixed Costs(From Warehouse)By Fixed Costs(From Website) Unit Price3.00Unit Price4.00 # Units Sold # Units Sold Revenue Revenue Start Up Costs Start Up Costs Variable Costs Variable Costs Fixed Costs Fixed Costs Profit0.00Profit0.00