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2

TableOfContents1.0ExecutiveSummary………………………………………………………………………………………………………………………………………...….……32.0Background……………………………………………………………………………………………………………………………………………………………..52.0TheCompany…………………………………………………………………………………………………………………………………………………………..7

3.1Goals&Objectives………………………………………………………………………………………………………………………………………...73.2ProductsandServices…………………………………………………………………………………………………………………………………...73.3ManagementTeam…………………………………………………………………………………………………………………………………….....83.3OrganizationalStructure……………………………………………………………………………………………………………………………….83.4HumanResourcePlan…………………………………………………………………………………………………………………………………...8

4.0ProjectScheduleandImplementation……………………………………………………………………………………………………………………....95.0OperationsPlan……………………………………………………………………………………………………………………………………………………..10

5.1Location……………………………………………………………………………………………………………………………………………………..105.2Scheduling……………………………………………………………………………………………………………………………………...…………..105.3RiskManagement………………………………………………………………………………………………………………………………………..10

6.0MarketingPlan…………………………………….………………………………………………………………………………………………………………..126.1TourismMarketOpportunity………………………………………………………………………………………………………………………12BackgroundontheArviatCommunityEcotourism(ACE)Initiative6.2MarkingStrategies………………………………………………………………………………………………………………………………………16

7.0FinancialPlanandProjections………………………………………………………………………………………………………………………………..17 7.1IndividualTourCosting…..…………………………………………………………………………………………………………………………..17

7.2CashFlowStatement…………………………………………………………………………………………………………………………………..208.0Appendices…………………………………………………………………………………………………………………………………………………………..21

8.1Photos……………………………………………………………………………………………………………………..……………………….………..218.2Letterofsupport………………………………………………………………………………………………………………………………………..22

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1.0ExecutiveSummary

BillyUkutakisalocaltouroperator.HehasrecentlystartedaBoatTourbusinesscalledNibviaq’sArviatTours(NAT)andbeganrunningaseriesoftestswithnon‐intentionaltourists(localbusinesstravelers,consultantsandlocalteachers).ThetourstakepeopletoSentryIsland(anhistoricsiteoffthecoastofArviat)andthesurroundingareaforwhalewatchingandfishing.Hewouldliketolengthenhisseason,andprovidealternatives,duetounpredictabilityoflocalweatherforboattours,byalsoprovidingland‐basedactivities.Histourswillbebasedaroundthemodeoftransportation(boat,ATV,ski‐doo),thewildlifebeingviewed,thehistoryandsignificanceofsitesvisitedandhisinterpretingandstorytellingabilities.NATwillneedtopurchase2additionalATV’stoaddtohisexistingfleetof2.TheATV’swouldbeusedforATVtoursoutontheland,forlocalrental,andforlogisticalsupportofothertourismbusinessesinthecommunity.

ThroughNTIfunding,thecommunityofArviatisengagedinanecotourismdevelopmentprogramwhichwillseethe

creationofaninternationallycompetitiveanduniquewildlifeviewingandInuitculturalexperiencethatdoesnotexistinthemarketplace(referredtoastheACEInitiative–ArviatCommunityEcotourism).Itpresentsanopportunitytocreateatruecommunity‐basedtourismenterprisethatmaximizeslocalinvolvement,employmentandcontrol.Partofthismandateisprovidingexpertiseinareassuchashospitality,marketing,guidetraining,communitytourismprogramdevelopment,andcommunityconsultation.Ineachoftheseareastheintentisforthespecialiststoworkwithlocaltraineestobegintodevelopthenecessarycapacitieswithinthecommunitytosustaintheprogramonceitisupandrunningasaviablecommunitytourismenterprise(2012).Akeyaspectofthisinitiativewillbeinitsmarketing.TheprogramhasidentifiedNATasakeydelivereroftouroperatingprogramssuchasboat,ATV,andskidoo.HistoursandlogisticalsupportwouldbebothindependentlyoperatedandmarketedaswellasbepartofalargercommunityinitiativethatwouldseethecreationofpackagesofwhichNibviaq’sArviatTours(NAT)wouldbeacomponent.

ThetargetmarketforthisbusinesswillinitiallybeChurchilloperatorswishingtoextendtheirpackagestoArviatfora

cultural/wildlifeexperience.Eventuallythiswillexpandtoalltravelersseekingoutanauthentic,culturalandwildlifeexperienceinthenorth.ThemainpullwillbewildlifewithanaddeddrawbeingtheuniqueculturalexperiencesofferedinthecommunityandthroughtheInuitguidesontheland.ACEwillengageinacomprehensivemarketingprogramthatwillseecommunitybasedecotourismbusinessesandoperationsmarketedthroughanindepthwebpresence,partnershipswithinboundoperators,aswellasthecreationofaCommunityTourismDevelopmentOfficer(TDC).TheTDCwillberesponsible

4

formarketingcommunitytourismbusinessesandcoordinatingthevariousoperatorsandinboundoperators/tourists,sosmalllocalbusinesseslikeNATwillhavestrongmarketingsuport.

NATwillbeafamilyownedandoperatedbusiness.Billyhasworkedforthelast25yearswithArviatEducation

DepartmentasArviatmiutHistorian,Land‐skillsInstructor,GuideandSchoolCounselor.Hehasagreatknowledgeoftheland,hiscultureandhistoryandapassiontosharethiswithothers.Hehastwodaughters,SusanIkakhikandJocelynMalla,thatwillbeparttimeemployeesofthebusiness.SusanhashadtrainingandexperienceinbookkeepingandJocelynhassomeexperiencemarketing.

Setupfortheprograminvolvessomeongoingtrainingandcertificationincludingtheeco‐guidetrainingprogramofferedbyWesWerbowythroughtheACEInitiativethiscomingOctober.ItwillinvolvethepurchasingofequipmentsuchasATV’sandsomesafetygearrequiredforland‐basedactivities.BillyiscurrentlywaitingonaninsuranceapplicationfromNunavutTourism.Hewillalsobesecuringthenecessarycertificationstocommerciallyoperatehisboat.ProvidedhereceivedfundingforATV’sandinsurancefromNunavuttourismhecouldbeginrunningland‐basedoperationsasearlyasthisfallfornon‐intentionaltourists,andbeginmarketingexternallyforthewinterof2011,TheACEInitiativewillbebringinginregularvisitorsbySpring2012.

ThisisaviablebusinessmodelasittakesadvantageoftheinnateskillsetsofBillyUkutak,whilepiggybackingontheACEInitiativetoassistinmarketinganddevelopingsomeoftheskillsthatNATcurrentlylacks.ThegeographiclocationofArviatisidealinthatitisincloseproximitytoChurchillandcantakeadvantageofexistingclientelelookingforamoreauthenticculturalexperience.ThiswillenableArviattobecomeanextensionofChurchillandrelyonChurchilloperatorsexistinginfrastructurewhileArviatbecomesmoreestablished.AswellitisoneofthesouthernmostpointsinNunavutallowingforthemoreefficientandcosteffectiveaccess.

Billywantstoengageinsomethingthathelovestodoandwhichheisgoodatdoing.Hehasbeendoingitinformallyforyearswithteachersandstudents.Nowhewantstoformalizeitandturnitintoabusiness.ThemarketisalreadythereintheformofunintentionaltourismandwillcontinuetogrowthroughtheACEInitiative.ThebusinesswillbesustainableonthelongtermprovidedthatNATreceivesthepropertrainingandmentoringinmarketingandwillcontinuetomentoritsownproductseitherthroughaTourismDevelopmentOfficerintownorindependently.Marketingneedstobeonongoingpriorityoftourisminitiativesinthiscommunity.

5

2.0BackgroundAteamoftourismproductandmarketingspecialists(TheTourismCompanyteam)wasretainedbyNunavutTunngavikInc(NTI)inOctober2009tobeginimplementingtheArviatCommunityEcotourismInitiative(ACE).FundingfortheteamofspecialistsinvolvedinimplementingthisprogramisbeingprovidedinlargepartfromtheConservationAreasInuitImpactandBenefitAgreement(CAIIBA).Theteamspecialistsprovideexpertiseinareassuchashospitality,marketing,guidetraining,communitytourismprogramdevelopment,andcommunityconsultation.Ineachoftheseareastheintentisforthespecialiststoworkwithlocaltraineestobegintodevelopthenecessarycapacitieswithinthecommunitytosustaintheprogramonceitisupandrunningasaviablecommunitytourismenterprise(2012).TheArviatecotourismprojectpresentsanopportunitytodevelopaninternationallycompetitiveanduniquewildlifeviewingandInuitculturalexperiencethatdoesnotexistinthemarketplace.Itpresentsanopportunitytocreateatruecommunity‐basedtourismenterprisethatmaximizeslocalinvolvement,employmentandcontrol.TheArviatecotourismprojectcouldbeasuccessmodelforNortherntourismby2013.Thecentralideaistoattachthiscommunityculturalprogram/experiencetoasmanyland‐basedandwildlife‐viewingprogramsaspossibletocreateweeklongandpossiblymulti‐weekprogramsandpackages(asillustratedinthefollowingdiagram).TheprogramhasidentifiedBillUkutakasakeyoperatorforprovidingquality,safeandprofessionallandandwaterbasedwildlifetours.Billywaswellonhiswayinstartinghisbusiness,Nibviaq’sArviatTours(NAT).Theprogramidentifiedhisbusinessasbeingoneoftheclosesttobeingmarketreadyaswellasbeingrunbyaknowledgeableandprofessionaloperator.TheprogramhasbeguntomentorandassistBillywithhisbusinessstartupandplanning.NATwillbecomeoneofthecomponentsofACE(ArviatCommunityEcotourism)andwillimmediatelybenefitfromitstrainingprogramsandmarketingstrategy.NATwillbeabletopiggybackoffoftheACEinitiativeandbegintohostvisitorsaswellasgainmoreknowledgeonmarketingsothatthebusinesswillalsobeabletomarketindependently.BillyUkutakhasbeenplanningtostartatouroperatorbusinessforanumberofyears.Hehasbeenwaitinguntilhisretirement,whichwillbeoccurringattheendofthisyear,todoso.ThetimingoftheACEProgramwasfortunateasitwillenableBillytoacceleratehisoperationsandallowhimtobeabletofocusprimarilyontheoperations/logisticssideofthebusinesswhileslowlydevelopingthemarketingsidethroughtrainingandmentoring.ThefollowingdiagramillustratestheACEmodel–NATwouldbeoneofthelocalserviceprovidersontherightside.

6

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3.0TheCompany3.1Goals&ObjectivesThegoalofthisbusinessistocreateaprofitableventurethatwillemployfamilymembersandlocalpeopleinameaningfulandenjoyableoccupationthatisbasedontraditionalskillsandthenaturalabilitiesoftheInuitpeopleofArviat.TheobjectivesaretoprovideeducationalculturalandwildlifelandandwaterbasedexperiencesfortouristscomingtoArviatduringtheSpring,SummerandFall.3.2ProductsandServicesNATcurrentlyrunsunofficialwater‐basedtourstoSentryIslandandotherculturalpointsofinterest.Thisisarecentlydevelopedbusinessinitsfirstyearofoperations.Ithasnothadanypreviousfundingorexternallending.Becauseofseasonalandweatherrestrictionsforwaterbasedactivities,theoperatorisexpandinghisbusinesstoincludelandbasedtoursincludingATV’stours,skidootoursandwalkingtours.ThebusinesswouldalsoincludeATVrentals.ThebusinesswillrunfromearlyMarchthroughtoNovember.Theproductsandservicesdeliveredwillbebasedontheseason,whichaffectsthemodeoftransportationandwildlife/activityfocus.Thefollowinggraphshowstheoperatingseasonandtheproductsthatwillbeoffered.Month Mar April May June July August Sept. Nov.Activity Igloo Caribou Birds/

FishingBirds/Fishing

Whale/birds/fishing

Whale/Bear/Cari‐bou

Bear Bear

Transport‐ation

Sled Sled Sled/ATV ATV/Boat

ATV/Boat

ATV/Boat

ATV/Boat

Sled

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3.3ManagementTeamNibviaq’sArviatToursisafamilybusiness.BillyUkutak–Manager.BillywasbornandraisedinArviat.Hehas25yearsofguidingexperienceinwhichhasruntripsfor30–40studentsandsmallergroupsofvisitorstoArviat.Hehasworkedfor30yearswithEducationDepartmentasArviatmiutHistorian,Land‐skillsInstructor,GuideandSchoolCounselor.BillyhasagreatknowledgeoftheLandandwildlife,andlovestosharestoriesofhepastandhistoriesofthevarioussitesandartifactsofArviat.SusanIkakhik–BookKeeper.HasworkedasaGNFinanceclerkattheNunavutHousingCorporationforthelast5years.ShehasbeentrainedasanAccountsPayableClerk.JocelynMalla–Marketing.CurrentlyteachesGrade7and8.HasaBachelorsofArtsdegreeaswellasaTeacherscertificate.HascomputerskillsandexperienceinmarketingforDanceBattles.PeterMeekeeyuneak–Eco‐guide.Certifiedguide,withover20yearsofguidingexperience.Alsoanexperiencedfishingguide.3.3OrganizationalStructureThebusiness,Nabviaq’sArviatTours(NAT),isasoleproprietorshipandislicensedundertheArviatHamletLicensingBy‐LawtoBillyUkutaktocarryoutLocalOutfittingandTouring.BillyUkutakistheowner,operatorandheadguide.3.4HumanResourcePlanAsthetourismmarketinArviatisinitsinfantstage,thereisnotcurrentlyenoughrevenuetoemploymultiplepeoplefulltime.AlloftheemployeesofNAThaveadditionalfullandparttimejobs.NATalsoemployscertifiedecoguidesandcooksataneedsbasis.Asthebusinessgrows,NATwillbeabletoemploymorepeopleforlongerperiodsoftimeeventuallyhiringonfulltimestaff.

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4.0ProjectScheduleandImplementationNATiscurrentlyrunningsmallgroupsoftours.Thepresentclienteleisprimarilybasedonnon‐intentionaltourism(consultants,governmentemployees,friendsandfamily).LateOctoberandearlyNovemberwillseethebeginningoforganizedtourscominginforthebearseason.NATwishestopurchaseATV’sfortheup‐comingbearseasonforland‐basedtours.Assumingfundingwasgranted,NATwouldbegintoruntoursthisFall,andSpring.FundingwouldbespentonATV’sandsomeminorsafetygearsuchasCBradiosandfirstaidkits.AsNATiscurrentlyrunningtoursthereisverylittleinthewayofsetuprequired.NATcurrentlyhas2ATV’sfortourpurposes.Theyalsohavemuchoftheoperationsgearnecessary,suchas:safetygear(flares,rifles,communication,rope),camping/cookingequipment,satphone,etc.Therearecertifiedeco‐guidesinthecommunityincludingBillyUkutak.Billywillbeattendinga3weekecoguidecoursethisfallwithEco‐GuideTrainerWesWerbowy,whichwillfurtherhisguidingandinterpretationskills.NTIhascommittedto5yearsofdevelopingtourisminArviat.ConsultantshavebeenworkingwithNATdoingtrainingandmentoring.Theywillbecreatingacommunitywebsiteandtourismcoordinatorposition,whichwillbethebasisformarketingallecotourismbusinesseswithinthecommunityincludingNAT’s.TheyarealsopackagingvariousprogramsthatwillinvolveNAT’slandbasedandwaterbasedtours.Theyhavebeenestablishingpartnershipswithvariousoperatorstosellthesepackagestomarket.ACEwillhaveapracticeprogramthisfall,thenaFAMtripthisAprilallofwhichNATwillbeapartof.IdeallytripswillstartrunninginSpring2012.

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5.0OperationsPlan5.1LogisticsBillyUkutakwillbethemanagerandprimaryguideforalltours.Groupsizeswillbeamaximumof10withnominimumprovidedthattheyarewillingtopaytheminimumprice.Forgroupsizesover6orhardertomanagegroups(physicalrestrictions)andforovernightiglooprogramshewillhigheradditionalguidesasperaneedsbasis.TheoperationshubwillbebasedoutofmyhomewhereIwillstoreallequipmentandengageinanymechanicalnecessities.TourswillbeconductedinthesurroundingareaofArviatandwillbedictatedbyweatherandfocusoftour.Landbasedtripswillnotexceed29miles,unlesscampingorover‐nighting,toallowforadequatereturntimeandforanycontingenciesthatcouldoccur,5.2SchedulingMostofhistourswillbedaylong,leavingafterbreakfastandreturningbeforedinner.Hewillbeprovidinglunchontheland.DuetothevaryingseasonalaspectofArviatdifferentseasonswillhaveadifferentfocus.ForinstanceMarchwillhaveafocusonIgloobuilding,Aprilonthecaribou,MayandJunewillbeprimarilybirdingandculturaltours,JulyandAugustisfishing,flowerandfauna,andthefallwillhaveaprimaryfocusonbearviewing.Thiswilldictatethecontentofthetouraswellaswhereandhowtheytravel.Astouriststypicallydonotadheretoa7‐dayworkscheduletourswillberunwheneverthereisinterestedclientsprovidingthatthereisatleast2orthattheclientiswillingtopaytheminimum.5.3RiskManagementBillyhasagoodsenseofsafetyandriskmanagement.Hehasspecificplansbuiltintothedifferenttoursthathewillundertake.TheprimaryfactorinArviatisweather.Thecommunityisquiteadeptatknowingwhenbadweatheriscoming.Tourswillbealteredorcancelledifweatherisnotsuitable.Alternativeswillbeprovidedsuchasculturalperformanceand

11

storytellingorchangeindestinationormodeoftransportation.ForinstanceifitistoowindyforboattravelanATVtourwillbeorganized.AllNATtourswillbeequippedwithGPSandSatellitephones.Billyusesanemergencybackupguidewhoisoncallwhenagroupheadsout.Iftheyrunintomechanicalproblemsorgetstuck,theywouldcallthisguidetocomeupandhelpgetpeopleback.ThecommunityhasSearch&Rescuethatareoncallandtrainedinemergencyproceduresformoreseveresituationsorinjurythereareanumberofhelicopters,floatplanesandskiplanesinoccasionallyinArviatbutalwaysinthesurroundingtowns.NAThasanemergencyprocedureinplacethattheygooverwitheachoftheclientsintheeventofinjurytotheguides.

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6.0MarketingPlanTheTourismCompany,aTorontobasedconsultingfirm,throughmoniesfromNTIhaveestablishedacomprehensivecommunitybasedEcotourismdevelopmentprogramcalledtheACE(ArviatCommunityEcotourism)Initiative.PartofthisprogramisanextensivemarketingplanforthecommunityofArviat.TheyhaveidentifiedNATasanoperatorwithintheprogramandwilltiethisbusinessintoalloftheirmarketingstrategiesandtactics.6.1TourismMarketOpportunityArviatislocatedinauniquepositionforimmediatetourismdevelopment.ItisincloseproximitytoChurchill,whichseesasignificantnumberofannualvisitorsfromMaythroughtoNovember.ChurchilloperatorshaveexpressedadesirefromtheirclientstoexperiencemoreauthenticculturalInuitexperiencesthantheChurchilloperatorscanprovide.ManyarekeentobringtheirclientstoArviattoachievethis.ThisisanobviousavenueforentryofArviatintothetourismindustry.ArviatisalsooneofthemostsouthernNunavutcommunitiesandisthusmoreaccessiblethanotherarcticlocations.ThefollowingisanoverviewofthemarketsbeingtargetedthroughtheACEinitiative.ThefollowingchartillustratesthenumbersofCanadianovernightpleasuretravelersin2004/05thatparticipatedinrelevantwildlifeviewingandAboriginalculturalexperiences.Theyclearlyshowthelargermarketinterestinwildlifeviewing,butstillverysizeablemarketswithaninterestinbothwildlifeviewingandculturalexperiences.TheCanadianmarketforArviatproductwouldbeasubsegmentoftheseinterestmarkets.Approximately2.5%ofthewildlifetravelersstayedinaremotefly‐inwildernesslodge.Thesetravelershaveahigherthantypicalpropensityforactiveoutdooractivitieslikehiking,boating,paddling,wildernessactivitiesandsnowmobilingandATVing.IfweassumethebroadmarketpoolofCanadiantravelersisthoseinterestedinwildlifeviewingandstayingataremotewildernesslodgethemarketsizewouldbecloseto200,000people,orcloseto90,000interestedinanAboriginalculturalexperienceandstayingataremotewildernesslodge.

13

ThefollowingchartshowsthecomparativefiguresfortheUSovernightpleasuretravelermarket.OnceagainwildlifeviewingisoflargermarketinterestbutthesizeofthesegmentwithaninterestinAboriginalculturalexperiencesislargeinabsoluteterms.IfweassumethemarketopportunityforArviatistheUStravelerswithaninterestinwildlifeviewingandstayinginaremotewildernesslodgethenumberiscloseto900,000people,whiletheequivalentnumberforthoseinterestedinAboriginalculturalexperiencesandstayinginremotewildernesslodgesiscloseto700,000.

14

TheCTCExplorerQuotientmarketsegmentsprovidefurtherinsightintotheproduct/experienceinterestsofUS,CanadianandoverseaspleasuretravelersthatcouldbeinterestedintheArviatexperience.ThetwosegmentsmostrelevantfromamarketingperspectiveareAuthenticExperiences(representing12%oftheCanadiantravelmarketand13%oftheUSand14%oftheGermanmarkets)andCulturalExplorers(representing12%ofCanadian,13%ofUSand14%ofGermantravelermarkets).ThefollowingareshortproductinterestprofilesoftheseExplorertypes.

AuthenticExperiences

15

o Liketointegrateintolocalcultures,eatauthenticfoodsandlearnthelanguage,learnaltheycanaboutcultures

o Seekingtoliveasauthenticallyaslocals

o Travelisaboutpersonaldevelopment

o Mosthighlyeducatedandaffluentsegment

o Lookforoutdooradventures–beautifullandscapes,wildlife,historical/culturalsites

o Websiteisthegatewaytoabusinessforthismarket

o Intoethicalconsumptionandunderstatedtravel

CulturalExplorerso Seekauthenticexperiences

o Educatedandfairlyaffluent

o Notafraidtoventureintotheunknown

o Travelisajourneynotadestination

o InterestinAboriginalculture

o Asidefromhikingandwalkingnotintooutdooractivities

InterestinArcticandAntarctictourismisgrowing.AtpresentNorway(SvalbardIslands),Greenland,Antarctica,AlaskaandcertainareasinCanadaarethemaindestinationsfortouristslookingtoexperiencearcticactivitiesandnorthernwildlife.Itisestimatedthereareover20,000peoplewhovisitChurchilleveryyeartoviewwildlife.FrominterviewswithoperatorsrunningtoursintoChurchillitisevidentthataproportionofthismarkethasaninterestinventuringfurthernorthandhavingamoreintimateexperiencewithwildlife,aswellasexperiencingtheInuitculture.ThepotentialforArviatisgood.

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6.2MarketingStrategiesResearchfromtheACEinitiativeclearlypointstoMarketDemandforInuitCulturalExperienceandmoreintimatewildlifeencounters.Arviathasanabundanceofbothoftheseelementsandisideallysituatedtogeographicallytoprovideaccesstoagrowingconsumerbase.NATwillpiggybackonthemarketdevelopmentworkthatisbeingdoneaspartoftheACEInitiative.Thisinvolvesawebpresence(website,withlinkstowebsitessuchasFacebook,Twitter,Youtubeandgoogle),partnershipswithtouroperators,mentoringandtrainingatourismcoordinator(whowouldattendtradeshowsandengageinvariousmarketingactivitiesinbehalfofArviatbasedecotourismbusinesses.NATwillhaverepresentationonthewebsiteandeventuallyalinktotheirownwebsite.NATwillbedirectlytiedintotheACEInitiativemarketingplan.Thebusinesswillinstantlybenefitfromawebpresence,FAMtours,andpartnerships.ThiswillbeagoodstartingpointforNAT.Buttheywillalsobemarketingontheirown.JocelynMallahasexperienceinmarketingandwillbeemployedonaparttimebasistodevelopamarketingstrategy.Thiswillincludewebdevelopment,minoradvertising,establishingrelationshipsandpartnershipswithinboundoperators,andcreatingpromotionalbrochures.NATwillalsoprovidediscountpricesformediatoencourageawarenessbuildingofhisproductinthemarketplace.Theywillalsocontinuetotapeintothenon‐intentionaltourismmarketwithinArviat.

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7.0FinancialPlanandProjections7.1IndividualTourCostingThroughtheassistanceofBillRegoza,atourismmarketingandproductdevelopmentspecialistbasedoutofWinnipeg,apricesystemwascreatedforthevarioustoursbeingoffered.Thecostingisbasedonthenecessaryexpensesforeachtour,thestandardguidingcostsandtakingintoaccountonwhatthemarketcouldbareaswellasconsideringsimilarmarketsandsimilartours.Thefollowingisabreakdownoftourcostsandproposedsaleprices: ATV Tour 2 pax 4 pax 6 pax

# of ATVs 1 2 3 # of Passengers 2 4 6

Gas per ATV 50 50 50

Total Gas 50 100 150

Guide (per trip) 150 150 150 Food (per person) 30 30 30

Total Food 60 120 180

Misc. 20 20 20 Total Trip Costs 280 390 500 Total per person $140.00 $97.50 $83.33 Sale Price per person 199 150 150 Sale Price Group Total 398 600 900 * Prices based on 2 people per ATV

18

Boat Tour 2 pax 4 pax 6 pax

# of Passengers 2 4 6

Gas 150 150 150

Food (per person) 30 30 30 Total Food 60 120 180

Guide 150 150 150

Misc. 20 20 20 Total Trip Costs 380 440 500 Total per person 190 110 83.33333333 Sale Price per person 149 99 85 Sale Price Group Total 298 396 510 Ski Doo Tour 2 pax 4 pax 6 pax

# of Passengers 2 4 6 # of Sleds 1 2 2

Gas per Sled 60 60 60

Total Gas 60 120 120 Guide / Skidoo 150 150 150

Total Guide / skidoo 150 300 300 Total Food Per Person 30 30 30

19

Total Food 60 120 180 Misc. 20 20 20 Total Trip Costs 290 560 620 Total per person 145 140 103.3333333 Sale Price 140 140 110 Sale Price Group Total 280 560 660 Night in a Igloo 2 pax 4 pax 6 pax

# of Passengers 2 4 6

Guide 75 150 225

Food Per Person 30 30 30 Total Food 60 120 180

Misc 20 20 20 Total Trip Cost 155 290 425 Total per person 77.5 72.5 70.83333333 Sale Price 75 75 75 Sale Price Group Total 150 300 450 * price based on two person occupancy

20

Month O N D J F M A M J J A S Annual Total

Sales: ATV Tours 2394 4090 1800 0 0 0 0 0 8988 9882 11780 7978 46912

Boat Tours 1686 0 0 0 0 1020

0 0 0 1984 4392 4886 5612 28760 Ski Doo Tours 0 2240 3180 0 0 6460 5240 2340 1600 560 840 560 23020 Igloo Tours 0 0 0 0 0 3345 2940 0 0 0 0 0 6285

Total Sales 4080 6330 4980 0 0 2000

5 8180 2340 1257

2 14834 17506 1415

0 104977 Trip Costs ATV Tours 1620 2680 1000 0 0 0 0 0 5800 6530 7700 5250 30580

Boat Tours 2020 0 0 0 0 1000

0 0 0 2400 5040 5540 6360 31360 Ski Doo Tours 0 2260 3150 0 0 6380 5220 2300 1530 580 870 580 22870 Igloo Tours 0 0 0 0 0 3345 2940 0 0 0 0 0 6285

Total Trip Costs 3640 4940 4150 0 0 1972

5 8160 2300 9730 12150 14110 1219

0 91095 Gross Profit (Cash Remaining) 440 1390 830 0 0 280 20 40 2842 2684 3396 1960 13882 Operating Expenses:

Owner/management Salaries 200 200 200 200

200 200 200 200 200 200 200 200 2400

Marketing 0 0 0 0 0 0 0 0 0 0 0 0 0 Insurance 25 25 25 25 25 25 25 25 25 25 25 25 300 Depreciation 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 1.2 Repairs / Maintenance 5 5 5 5 5 5 5 5 5 5 5 5 60

Total Operating Expenses 230.1 230.1 230.1 23

0.1 23

0.1 230.1 230.1 230.1 230.1 230.1 230.1 230.1 2761.2

Net Profit 209.9 1159.9 599.9

-23

0.1

-23

0.1 49.9 -

210.1 -

190.1 2611.

9 2453.9 3165.9 1729.

9 11120.

8

7.2CashFlowStatement

21

!"##$%&'()*'%+,-./0+1./*)+/2%

3"45"*6%7/5"*)%8+(/9!"#$%&#$'($)!*+&$,#-./0$'0#$'($1"#$-'&1$#((#21/3#$.04$#05'67.89#$:.6&$'($;#11/0;$.,'%04$1"#$9.04$.04$&##/0;$:/949/(#<