Billot pages jaunes_telco-form_08.06.11

From directory to local media :

Re-inventing a Yellow Page business.

Julien BillotMoscow conference

8th of june 2011

© Copyright PagesJaunes 2011 1

To introduce myself….

Julien Billot43 years old

French.

13 years in Telco Industry (FranceTelecom/Orange Group)4 years as COO of the paging subsidiary of FT.

3 years of Chief Product Officer of Orange in France

3 years of Chief Marketing Officer of Orange in France.

3 years in Media Industry.CEO of the Digital Business Unit of Lagardère Active group (owner of HFS and Europa Media Group)

At Pages Jaunes Group since 09/09 as CEO of Digital Business Group.


Pages Jaunes at a glance

Key 2010 Financial and Operating Statistics

Leader in the local advertising market€1.1 Bn Revenue and €500 MM EBITDA (45% margin)

~25-30% share of the online local advertising market in France

Focus on France (93% of revenues) with significant share of Internet revenues (48% of revenues)

Reference services and brands9 out of 10 French adults use the PagesJaunes services

>2 Bn consultations per year in France

>50% conversion rate of the consultations into purchases

A unique sales force to reach large and diversified customer base~1,900 sales representatives

715k Group advertising customers, 660k in France

75% of online penetration of French customer base

1

2

3


Pages Jaunes Mission : engage users with local businesses

BuyBook/Meet

Find a business

or a product

Compareand decide

Search for informationBe Open

USE

RLO

CA

L B

USIN

ESS

The engagement funnel

YP core position


Pages Jaunes books : a strict and restrictive positioning.

BuyBook/MeetFind a

business or a

product

Compareand decide


USE

RLO

CA

L B

USIN

ESS


Internet is a game changer.

BuyBook/Meet

Find a business

or a product

Compareand decide


USE

RLO

CA

L B

USIN

ESS


Pages Jaunes to become a ‘global’ local media.

BuyBook/Meet

Find a business

or a product

Compareand decide


USE

RLO

CA

L B

USIN

ESS

The engagement funnel

YP core position

Extended position for Pages Jaunes on digital


How can we transform ourselves ?

Grow the

audience

Enrich the

content

Increase the ROI

1 2

3

Develop local content DatabaseWebsites, videose-servicesUGC

Develop local contentDatabaseWebsites, videose-servicesUGC

Develop local media

PrintInternetAds/VerticalMobileMappingMeta-search

Develop local media

PrintInternetAds/VerticalMobileMappingMeta-search

Manage value for advertisers Search, display,

small ads Business Center

Manage value for advertisersSearch, display,

small adsBusiness Center

+ Partnershipswith other local

media

+ Partnershipswith other local

media

Local advertising


Leverage very strong existing assets

Leveraging on Solid Assets

An audience with a unique mix of volume and qualityUsers

BrandA strong digital brand

associated with positive and commercially effective

values

AdvertisersThe capabilities to

monetize the audience with advertisers

Leader in the Local Advertising Market

Massive customer presence

Bring Trust

Market power :700.000+ advertisers

The local internet Company


Re-invent web site positionning

From Directory… to local media


Build mobile asset.

More than 5 million downloads of PagesJaunes

on iPhone* and others platforms

4th most downloaded Apps on the French Appstore since its

creation, 3rd Apps the most downloaded in

2010**

More than 2,5 million of visitors weekly*

A satisfaction rate of 85%***


Invest in content.

Leader in France with ~12% of business websites

Source : PagesJaunes Groupe

Trend in number of IVPs and videos sold (in thousands) Almost 69,000 fixed and mobile

IVPs

Optimised access for IVPs to main local information sites:

New technology launched in April 2011 for enriched range and customization


Create New media : UrbanDive.

Unique experience

Appshop and open ecosystemMajor brands in real-time and digitalLocal servicesUGC contentCultural events

Uses that are social, practical, fun…

Multi-screen: PC, mobile, iPad, TV

Priority target: 18-35 year olds

200 towns in France


Develop New Partnerships : the Bing effect.

Local search results on Bing provided from PagesJaunes content

Increased visibility and traffic for our advertisers

Presence of PagesJaunes brand as benchmark in local information

Strengthening of PagesJaunes media consulting among advertisers

Mobile service currently under development

Long-term partnership (5 years)


Positioning of PagesJaunes Groupe in the local promotion and group purchases market

Very fast-growing market

123deal positioned as a partner sites and deals aggregator (20+ affiliates)

Planned integration in PagesJaunes Group sites

European rollout in 2011

Launch New local businesses : 123deal


123people

pagesjaunes.fr

UrbanDive

Mappy

A global approach to open new business models on local medias.

Annoncesjaunes.fr Keltravo

BusinessListing

Leads

RealEstate Auto

Training/ jobs

Work at home

…


A unique position on the market.

Source: Company, MNR December 2010 – France

Widely Recognized Brand and Strong Reach

Number of Unique Visitors on Fixed Internet

19.1 18.4 18.2 18.120.120.324.6

27.227.5

36.5

Unique Visitors on fixed Internet (in thousands)

Sustained Growth in Audience in France

75

116

2006A 2010A

Fixed Mobile

Number of visits per month MM

2006-10 CAGR (%)

+12%

+72%

Number of Unique Visitors on Mobile Internet

4.6 4.2 3.6 3.54.95.0

7.6

9.710.010.8

Unique Visitors on mobile Internet (in thousands)

1. Include PagesJaunes.fr, Mappy, AnnoncesJaunes.fr, PagesPro, Compass (in 2006), 123people in France

1

20%

49%

2001 2010

PagesJaunes.fr Reach

+27pts .

+27pts .

ca. 90% of Direct Audience

3rd most downloaded Mobile apps. in France in 2010 (4.9 millions)


The path for growth.

Average number of monthly visits in France for Pages Jaunes Group (in millions, excluding 123people)

Fixed Internet Mobile Internet


Internet revenues (million euros)

Internet share on total revenues

~2/3

43%

A strategy to deliver our ambition +50% internet revenues in 2012 vs 2009

~2/3 of Pages Jaunes revenues on internet in 2012+

+50%+50%


Thank you for your attention.

Billot pages jaunes_telco-form_08.06.11

Business

Transcript of Billot pages jaunes_telco-form_08.06.11