Media Transformation: The Transfer of Media Characteristics Among Media
Billetto Media
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Transcript of Billetto Media
UK SE DK NO DE NL FIBILLETTO
Changing the face of ticketing
Billetto is a growing global community connecting artists, promoters, influencers and audiences around events.
We give event organisers free access to intuitive, effective self-service ticketing and promotion tools to make their event a success.
Billetto sparks event discovery and inspires members of the community to plan events with friends while buying tickets with the lowest booking fee around.
By partnering with Billetto, brands leverage online and offline reach through strategic, data-driven targeting and access to an ever-evolving media platform.
20,000,000 Page views
8,000,000 Indirect media
2,000,000 Unique visitors
1,000,000 Members
2,000,000 Tickets sold
150,000 Newsletter subscribers
50,000 Events hosted
20,000 Organisers
UK SE DK NO DE NL FI ...
- UK - - ENTERTAINMENT -
VICE
- UK - - ENTERTAINMENT -
HOUSESEVEN
- UK - - ENTERTAINMENT -
PROTEIN
- GLOBAL - - SPORT -
COLORRUN
- UK - - ART -
HARVEY
GOLDSMITH
- UK - - ENTERTAINMENT -
FUTUREFEST
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DK - - ENTERTAINMENT -
WONDERFULCOPENHAGEN
- UK - - ENTERTAINM
ENT -
THE NUDGE
- DE - - MUSIC -
PRINCE
CHARLES
- UK - - MUSIC -
SOFAR
- U
K - - ENTERTAINMENT -
SECONDHOME
- U
K - - ENTERTAINMENT -
BARCHICK
- UK - - MUSIC -
THE LINE OF BEST FIT
- UK - - MUSIC -
DUMMY
- UK - - MUSIC -
FESTIVALREPUBLIC
- UK - - MUSIC -
LATITUDE
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SE - - ENTERTAINMENT -
REDBULL
- SE - - MUSIC -
SONAR - SE - - ENTERTAINMENT -
YARD
- DK - - FOOD -
COPENHAGEN
COOKING
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DK - - ENTERTAINMENT -
CPH DOX
- DE - - MUSIC -
YAAM
The Community
- SE - - ENTERTAINMENT -
STHLM
TECH FEST
Create & Customise
Free & simple self-service solution
Market’s lowest booking fees for your customers
Regular & custom ticketing (RSVP, VIP, Early Birds)
Smart technology
Competitions, rewards/discounts and donations
Access codes for discounted/free tickets/guestlist
Mobile (iOS) and e-tickets
Professional
Billetto support handles refunds, amendments and customer enquiries.
Widgets
Personal account manager
Ticketing
Promotion
Brand
Custom profile and event pages
Collect a following
Brand alliance
Reach
Bespoke promo to Billetto community
Media partner coverage
iOS notifications, email invites and other integrated tools
Engage
Social integration
Full access to customer data
Competitions, ballots and bespoketech
Access
Artists
Venues
MembersSponsors
PromotersAudience
BlogsMedia
Color Run
Stories
Brief: To launch Colour Run in the Scandinavian Markets (DK, NO, SE, FI) and manage promotion, advertising, ticket sales and sponsorships for 20 runs in the major cities.
Idea: To leverage Billetto’s local teams in setting up media and brand partnerships, coordinating digital and physical activations including competitions, ballots, promo events and tv/radio spots to reach audiences and sell tickets.
Result: Successful launch in 5 markets resulting in +60.000 tickets sold and 5 extra runs in 2014/2015. Large media partnership with Danish, Swedish and Norwegian tv/radio/web publishers & bloggers. 30% of tickets shifted through unique early bird promotions.
Brief: To position Red Bull as a music brand and work with Live Nation to organise the largest secret gig in Red Bull’s history.
Idea: To create PR for Mando Diao’s new album they launched a PR plan including sending fans all over the world to unlock info/tickets to a secret gig.
Result: The campaign reached 2.3m in social and 8k fans took part in the missions. 30% shared the experience on the official hashtag. Total media reach of 10.6m.
Red BullSecret Gig
Stories
Brief: To provide a one-stop ticketing solution for Unity Works – a newly refurbished, historically significant UK venue – from advance ticketing to sales and ticket scanning on the door.
Idea: Provide hands-on training to local staff on use of the Billetto for self-management of advance sales and event creation. Outfit the venue with scanning and door sales app installations to allow physical sales and access management on site at all times.
Result: Successfully implemented a fully independent ticketing solution managing multiple events per week and catering to footfall in the thousands.
Unity Works
Calendar
Profile
Event
Go Mobile
Browse Search
Explore, share and buy tickets to events on the go
Tickets
Event Manager
1. Stats
2. Track
3. Scan
4. Sell
Track sales 24/7, manage guest lists and scan tickets on the night with the Event Manager App
Track sales 24/7, manage guest lists and scan ticekts on the night with the Event Manager App
Reach customers
Deliver your message to the right people at the right time via event gimmicks & sponsorships. Every brand has an audience at Billetto.
Data driven and targeted event sponsorships
Activate your story
Event activations help you connect with people in a unique way. Event moments are social, personal and authentic by nature and enable a meaningful connection with your audience.
Get new business
Event sponsorships drive results. Bring more people to your website, product or service, create awareness, earn a loyal following and increase sales.
Sponsorships
BILLETTO UK27-31 New Inn YardEC2A 3EY London
[email protected]@billetto.co.uk+44 (0) 8000430401
BILLETTO SETobaksspinnargatan 1117 36 Stockholm
[email protected]@billetto.se+46 (0) 8 408 356 91
BILLETTO DKTrommesalen 5, 5 1614 Copenhagen V
[email protected]@billetto.dk+45 71 99 38 82
BILLETTO NOSporveisgata 6b0354 Oslo
[email protected]@billetto.no+47 48445454
BILLETTO DELausitzer Straße 1010999 KreuzbergBerlin
[email protected]@billetto.de+49 (0)1774164704
BILLETTO NLCeintuurbaan 65hs1072 EVAmsterdam
[email protected]@billetto.nl+31 648757596
DIY<1.000 tickets
PRO>1.000 tickets
CUSTOM>10.000 tickets
Free self-service platform (access to all features)
24/7 customer support
Website widgets
Branded profile- and event pages (collect a following)
Timeline feature and social integration
Full access to user data
Live sales stats and daily sales reports
Event Manager iOS App
Door sales + scanning solution
Dedicated account manager
Newsletter feature + timeline banner
Custom promo (competitions, creative, affiliates, surveys, sponsorships)
Post event analysis (traffic, conver-sions, user data)
Custom live Event App universe
Features