BILLBOARD MAIL A Patented Direct Mail Piece. Advertisers purchase space on an envelope using it as...
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Transcript of BILLBOARD MAIL A Patented Direct Mail Piece. Advertisers purchase space on an envelope using it as...
BILLBOARD MAILA Patented Direct Mail Piece.Advertisers purchase space on an envelope using it as theirBillboard which subsidized the stamps cost.
Billboard Mail provides those businesses interested in doing direct mailing with a pre-stamped envelope for much less than the cost of the stamp affixed.
A Direct Mail piece using an envelope’s blank space as a “Billboard” for advertisers to put coupons, ads, etc. for their advertising purposes
Multiple advertisers share the envelopes space (inside and outside - but not on the front) the advertisers are paying for the affixed “stamps” costs
Now Direct Mail Businesses interested can purchase an envelope with the “first class” stamp affixed at the lowest cost possible to them for circulation and their marketing purposes.
BILLBOARD MAIL - PATENTED METHOD
The outside of the envelope can have specialty designs.
The front of the envelope is blank and includes a full stamp.
The back of the envelope’s space can be used or divided in many ways.
Inside the envelope are variations of divided space used as desired toinclude multiple ads
The inside of the envelope can be divided up with 1 to 15 or more advertisers, the amount of space per advertiser is reduced when the number of advertisers increases.
RECEIVE FREE PRE-STAMPED ENVELOPES OR AT LOWEST COST VIA ADVERTISEMENTS
Outside view of envelope Inside view of envelope
COMPETITION
Not everyone
uses these forms but everyone receives
mail!
Not everyone
uses these forms but everyone receives
mail!
COSTS VARY BASED ON DESIGN, TYPE OF STAMP (FULL OR BULK RATES) QUANTITIES PURCHASED, AND TOTAL NUMBER
OF ADVERTISERS
Design of Envelope (blocks or map etc)
First Class stamp affixed
Bulk mail discounted rates
Quantity of envelopes purchased
Black & White Print
Color Printing
Number of Advertisers participating
Size of envelopes used
Direct Mailer receiving
envelopes either free or a
low cost of $.07 as an example.
A good scenario is free to
approximately $. 07 cents with a
“first class” stamp affixed. A
black and white #10 envelope
(approximately 10,000 qty. )
with 18 advertisers.
Each advertiser is paying
average of $.05 cents for Ad
space.
• Chamber of Commerce and/or membership based organizations of all types
• Real Estate or any industry related Small Businesses of all types
• Franchisee’s or businesses of all types
(Advertisers can target market and be more specific to Direct Mailer needs and business types)
A FEW EXAMPLES OF WHO COULD BE THE “DIRECT MAILER” OR BUSINESS TO USE
ENVELOPES
Chamber of Commerce Benefits
Bring in revenue & cut CC mail costs for All (members and CC)
Promoting Direct Mail marketing at discounts for members
Lowest cost for a Direct Mail approach
Assist in a direct mail marketing tool for members to grow their business with minimal costs
New marketing vehicle & service for members
Membership increase/retention
Advertiser’s and/or Direct Mailers CAN BE BOTH
Reaching a consumer via CC mailings
(Intrusive style Marketing)
Saving $ in shared Advertisements
Great form of low cost co-operative marketing
Can also purchase “pre-stamped” envelopes from CC at lowest cost.
Exposure locally through other members who want to do Direct Mail pieces
Convenience & New Vehicle for co-marketing
Local exposure through co-op marketing with CC or members (Networking)
CHAMBER OF COMMERCE AND OR MEMBERSHIP BASED ORGANIZATIONS
REAL ESTATE INDUSTRYREALTORS AND ADVERTISERS
TOGETHER
Real Estate Agent Benefits
Postage Paid Envelopes created through the expense of the advertisers to market listings. A “first class” pre-stamped envelope at a major discounted cost.
Gives them an advantage to get a listing by telling the customer they will be marketing by mass mailing in addition to your other marketing tools given by Broker firm.
Can mail to past customers with information and/or listings CRM.
Advertiser Benefits
Use space inside and outside an envelope for pennies per mailing.
Reach consumers through Realtors marketing efforts.
Get exposure without doing the physical labor at a great reduced cost.
Build a camaraderie with the Realtor who would give recommendations they are looking to acquire.
Get exposure through the Realtor who is a trusted source to the customer.
Franchisee Benefits
Receive pre-stamped envelopes at huge discount
Will free up dollars for other forms of advertisements
Can do promotional mailings & special sales
Option to increase direct mailings or save on existing mailing costs
Work with existing customer base and build stronger relationships with them
Manufacturer Benefits / or Business Related Advertiser
Promote Product via Franchise’s
Help Franchise build their business
Brand Recognition
Reach consumer via Franchisee’s existing Customer base which is a trusted source
Provide targeted customer with coupon
Put advertising dollars to best use with invested interest in franchise owners
Help others... help themselves
FRANCHISEES