July 10, 2007July 10, 2007

2

There is a significant shift in the political climate with a majority of people now saying the government should do more to solve problems and help meet the needs of people.

3

Government Do More / Doing Too Many Things62%

51%

43% 40%

32%

41%45%

52%

1995 1997 2002 2007

Do more Doing too many things

4

We have reached an all-time high in the percentage of Americans who believe the number of uninsured will INCREASEINCREASE in the next six months to one year.

5

10% 12% 14%8% 10% 9% 11% 10%

7% 7%13% 12% 10%

52% 54%51% 53% 51%

47% 48% 47%

54%57%

62%58%63%

10/0

111

/01

1/02

2/03

3/03

1/04

4/04

5/04

3/05

5/05

4/06

5/06

3/07

Increase Decrease

Increase / Decrease

6

Although children are not the immediate top-of-mind focus when voters are asked to think of uninsured Americans, children are clearly perceived as the top choice to cover if voters had to choose.

7

Children

Other adults 55-65

Minimum wage workers

Single mothers

Unemployed adults

Working middle class

Young adults

Minority groups

Expand health care coverage to…

46%36%

29%24%

17%16%

8%8%

Combined Choice

8

The top messages across the research focus on:

The rising costs of health care putting health coverage at risk;

The health and financial consequences of losing health insurance; and,

Connecting messages to the face of the uninsured (“chances are someone you know has been uninsured”).

wdm@pos.orgwdm@pos.org

July 10, 2007July 10, 2007

214 N. Fayette StreetAlexandria, VA 22314

703-836-7655www.pos.org