BIGGEST AND BEST SHOPPING CENTERS CONFERENCE AND EXPOSHOPPING OF LATIN AMERICA

15to17SEPTEMBER2 0 1 4

TransaméricaExpo Center

São Paulo-SP, Brazil

P O R T F O L I O

P O R T F O L I O

ABRASCE - Brazilian Council of Shopping Centers is the institution that

officially represents the sector in the country. With 38 years of performance,

gathers among its members the leading malls, entrepreneurs, managers,

retailers, service providers and product suppliers. Aims to strengthen this

industry nationwide. The Abrasce’s mission is to act in the interests of the

shopping center industry ensuring sustainability; identify and certify Shopping Center, according to

international standards, valuing the enterprise; disseminate information, knowledge, best practices

and reward excellence, consolidating the sector as an agent of social economic development;

certify professionals to ensure skilled labor for the sector; promote the integration of the associated

making an enriching experience; and generate a network of relationships to the development of

new businesses.

Total number of malls 501Inaugurating in 2014 30

Scheduled for December 2014 531GLA - million / m2 13,145

Built area - million / m2 31,59Parking 749,108

Number of stores 87,317 Anchor stores 2,620 Megastores 1,746

Satellites stores 75,092Entertainment 873 Service shops 6,985Movies Screen 2,415Jobs created 856,616

INDUSTRY INFORMATION (June, 2014)

THE BEST PROJECTS WILL BE AWARDED IN 4 CATEGORIES •ABRASCE Management Award

•ABRASCE Marketing Award

•Newton Rique Sustainability Award

•Award ABRASCE Expansion and Revitalization

The ABRASCE Award 2014 is held every two

years and aims to recognize and encourage

projects developed by Shopping Centers members

of ABRASCE. In its 13th edition, the award aims

to reinforce the importance of the shopping center

industry as an agent of transformation of the

social, environmental and economic reality of

the country, given its close relationship with the

community, the environment and people.

ABRASCEAWARD2014

P O R T F O L I O

INTERNATIONAL CONGRESS OF MALLS AND THE AMERICAS CONFERENCEThe International Congress of Shopping Centers and

Conference of Americas is the largest industry event in

Latin America. Besides promoting the integration and

development of the sector domestically, exposes the quality

and maturity of the shopping centers industry in foreign

markets, attracting the attention of foreign investors and

entrepreneurs, being responsible for the promotion and

development of the sector.

P O R T F O L I O

The Conference which establishes an authentic forum for

discussion and debate major issues and challenges in the

market, and at the same time offers the opportunity for

interaction and benchmarking among entrepreneurs. The

Conference provide interaction, discussion of current topics

in the segment and debate the practical tendencies of the

system in Brazil and other countries, with lectures and

panels at high level.

2012 EDIT ION SPEAKERS:

2014 EDIT ION CONFIRMED SPEAKERS:

MARTHA GABRIEL

CRISTIANA LÔBO

FERNANDO HENRIQUE CARDOSO

CLIFF LANSLEY

CRISTIANO ROMERO

SAM ZELL

PIERS FAWKES

CRISTINA SERRA

FLÁVIO ROCHA

MARIO SÉRGIO CORTELLA

PEDRO MANDELLI

EDUARDO GIANNETTI

P O R T F O L I O

INTERNATIONAL CONGRESS OF MALLS AND THE AMERICAS CONFERENCE

12%

50%

38%

Entrepreneur, manager and

council members.

Principals and superintendents

Managers

PARTICIPANTS PROFILE:

PARTICIPANTS GENDER:

MALE 66%

FEMALE 34%

P O R T F O L I O

PARTICIPANTS REGION: NORTHEAST 17%

SOUTHEAST 66%

MIDDLE-WEST 6%

SOUTH 8%

NORTH 3%

COMPANY TYPE:

EMPREENDEDORES 7%

ADMINISTRATORS 5%

SUPPLIERS 4%TENANTS 4%

MALL 50%

The Exposhopping is held simultaneously to the

Conference. Attracting highly qualified visitors, has the

participation of major groups and service providers in the

industry as exhibitors.

The event is in its 13th edition and will reach a circulating

audience of 5,000 people per day, 80 exhibiting brands,

proving its success formula.

The event as a whole, meets in São Paulo, during three

days of its implementation, a large number of business

owners, executives, entrepreneurs, franchisors and

retailers of all sizes, as well as professionals interested in

the constant improvement of the sector.

EXPOSHOPPING

P O R T F O L I O

P O R T F O L I O

(2012, edition)EXPOSHOPPING

EXHIBITORS: EVOLUTION

YEAR EXHIBITORS

2004 252006 282008 342010 512012 662014 80

2004 2006 2010 2012 20142008

Limpeza e Conservação

Facilities Services

BANK AND CONSULTANCY 5%

DEVELOPER 13%

INVESTOR 10%

ENTREPRENEUR 14%

SUPPLIER 10%

MALLS 18%

FRANCHISORS AND RETAILERS 30%

VISITORS PROFILE:

Visiting public (2012 edition)EXPOSHOPPING

P O R T F O L I O

P O R T F O L I O

• 111 inserts in the press about the 12th

International Congress of Shopping Centers and

Conference of the Americas & 12th Exposhopping

• 85% coverage of online media and 15% of

printed media

• More than 40 journalists from different

communication vehicles

• Over 80 press officers.

PRESS RELEASE

P O R T F O L I O

Check out the vehicles that covered the eventEXPOSHOPPING

MIDDLE-WEST 21%

SOUTH 2%

NORDESTE 2%

NORTH 1%

SOUTHEAST 74%

P O R T F O L I O

O Popular - GOJornal Floripa - SCPQN - Pão de Queijo Notícias - MGCliente S.A Online - SPMaxpress - SPRS Negócios - RSAmanhã Online - RSPortal da Propaganda - PRRevista Meio & Mensagem - SPJornal Floripa - SCMaxpress - SPAgregario.com - RJRefrescante - SPEco Finanças - SPExame.com - SPInfoMoney - SPDiário do Comércio Online - MGNo Varejo - SPGlobo.com - RJÚltimo Instante - RJRevista PEGN Online - SPAdministradores.com - PBExame.com - SPEstado de Minas Online - MGExame.com - SPR7 Notícias - SPJornal Floripa - SCJornal do Oeste Online - PRYahoo! Notícias - SPUOL Notícias - SPPortal G1 - SPO Vale Online - SPIG Notícias - SPTN Online - PRTN Online - PRFolha Online - SPBOL Notícias - SP

Estadão.com - SPExtra Online - RJExame.com - SPAraraquara.com - SPBOL Notícias - SPAraraquara.com - SPInfoMoney - SPReuters Brasil - SPYahoo! Notícias - SPUOL Notícias - SPPromoview - PRR7 Notícias - SPReuters Brasil - SPTerra Notícias - SPBOL Notícias - SPNo Varejo - SPDiário do Grande ABC Online - SPAraraquara.com - SPFolha Online - SPFolha Online - SPBOL Notícias - SPAraraquara.com - SPMeio & Mensagem Online - SPPortal G1 - SPExtra Online - RJPortal Fator Brasil - RJVida Imobiliária - SPNo Varejo - SPJornal do Comércio - RSJornal Floripa - SCGazeta do Povo Online - PRParanashop - PRICNews - Indústria & Comércio - PRInfoMoney - SPMSN Notícias - SPBrasil Econômico - SPEcoFinanças - SP

Isto É Online - SPDiário do Grande ABC - SPEstado de Minas Online - MGJornal Floripa - SCFolha Online - SPDiário do Comércio Online - SPDCI Online - SPEstado de Minas Online - MGFolha de S. Paulo - SPJornal do Commercio - RJO Estado de S. Paulo - SPDiário do Comércio - SPDCI - SPMetrópole Jornal Online - PRRevista MakingOf Online - SCAmazonas em Tempo - AMPortal da Propaganda - PRJornal Brasil - DFGazeta do Povo - PRNo Varejo - SPGazeta do Povo Online - PRRevista MakingOf Online - SCNotícia Capital - BAParaná Online - PRPortal da Propaganda - PRPortal da Propaganda - PRO Diário do Norte do Paraná Online - PRO Vale - SPEstado de Minas - MGO Tempo - MGCorreio Popular - SPO Tempo - MGDCI - SPPortal Fator Brasil - RJDiário do Nordeste Online - CEMaxpress - SPInteligemcia.com - SP

HIGHLIGHTS 2012

P O R T F O L I O

P O R T F O L I O

HIGHLIGHTS 2012

“Since the beginning of our activity, in 2006, Nepos was present in all editions of Exposhopping, the largest industry event in Latin America. Since it is the largest market for our company, currently responsible for the automation and maintenance of 150 parking lots in shopping malls in Brazil, the event is an ideal opportunity for launching new technologies and solutions. Another aspect of fundamental importance is the opportunity to be close to the main shopping center executives and industry, especially to maintain our relationship credibility and confidence among major entrepreneurs in the market. “

“The CCP operates in the corporate offices of upscale shopping malls and distribution centers. Our participation is key as it strengthens our position in this market’s. Also an opportunity to stay in touch with all players in the industry.”

“The Exposhopping is the main event of a major segment in the Brazilian economy, which is the shopping centers. Attending the event was very important for Gocil Segurança e Serviços, as we demonstrated for industry players across the intelligence and technology of last generation that we have implemented in malls of all sizes, provided that for these centers of consumption and leisure, security and services executed with excellence is key to attracting public. Anyway, it is an event of paramount importance to those working in the market. “

PAULO BOMFIM, COMMERCIAL AND MARKETING MANAGER OF NEPOS

JOSÉ ROBERTO VOSO, DIRECTOR OF SHOPPING CENTERS CCP - CYRELA COMMERCIAL PROPERTIES

WASHINGTON UMBERTO CINEL,PRESIDENT OF THE SECURITY AND SERVICES GOCIL

Source: Shopping Center Magazine

P O R T F O L I O

TESTIMONIALS

“The high level of the participants is one of the factors that stimulate Brasanitas group to be present in Exposhopping. During the event, the company has a positive brand exposure and can get closer to the public interest, which creates the possibility of establishing relationships strategic and thus the opportunity to do good business. “

“The Participation of 5R Shopping Centers was very positive, because this event receives major companies in the industry and attract partners and national and international investors. Hopefully, next Exposhopping repeat the success of last edition.”

“In the position of tenant, joining Exposhopping was an innovative initiative for the event in Brazil. Strengthened our existing alliances and new business heated. Moreover, favored our networking with mall developers, brokers, businessmen and even new customers. Undoubtedly, an investment that paid off. “

GAUTHAMA NASSIF, MANAGER OF MARKETING AND COMPETITIVE INTELLIGENCE OF THE GROUP BRASANITAS

CESAR GARBIN, PARTNER AND DIRECTOR OF 5R SHOPPING CENTERS

SYLVANA GOUVEIA, MANAGER EXPANSION OF STARBUCKS BRAZIL

“Participating in the largest fair of shopping malls in Latin America is important to generate new business and strengthen the position of AD Malls as the largest independent manager of shopping malls in the country.’s Also an opportunity to do network with professionals in this segment.”

FELIPE POVOA, MANAGING AND FINANCIAL DIRECTOR OF AD SHOPPING

P O R T F O L I O

TESTIMONIALS

Source: Shopping Center Magazine

2014The Abrasce has important

partnerships to encourage the

presence of major retailers and

franchisors in the country. As a

result of these partnerships, for

the 2014 edition it is expect a

30% increal.

PARTNERS:

P O R T F O L I O

PARTNERSHIP ABRASCE | ICSC

Abrasce is partner of the ICSC - International Council of Shopping

Centers, a global trade association of the shopping centers

industry represented by 60 thousand members in the United States

and Canada and in over 80 other countries.

The associated entity include the owners of shopping malls,

developers, managers, marketing specialists, investors, lenders,

retailers and other professionals as well as academics and public

officials.

As the global industry trade association, ICSC is linked to

more than 25 national and regional shopping center councils

throughout the world. Abrasce serves on the board to offer to its

members exclusive partnership benefits.

International Council of Shopping Centers.

P O R T F O L I O

Partner:

Institutional Partner: Media Partner:

55 (11) 3506-8300www.portaldoshopping.com.br

Directed By: Official Flight Company: Official Travel Agency:

Official Magazine:Sponsor:

SHOPPING centers