About Big FM

Big FM, which operates on the 92.7frequency, is a renowned radio network inIndia. Big FM has gained immensepopularity over the years, and have bigexpansion plans. The radio shows,principally revolve around contemporaryfilm music, movie reviews and city lifestylein general.

Why should you advertise in

Big FM?

•Big FM has a strong brand presence

•Distinctive content and innovative promotionprograms

•A variety of localized content can be customised

•National and International recognitions in theradio fraternity

Target Audience

Big FM has multiple shows which target a numberof different focus groups which include :

• School and College students

• Male and female working professionals

Awards

• Best Radio Media Innovation •Best Single Commercial Public Service Initiative•Station of the Year

2014 , Golden Mikes

2013, India Radio Forum

•Excellence in New Media Initiative•Best Creative Campaign•Best Community Service Programme

Big FM Station Coverage

•Big FM boasts of a weekly listenership of 4.16 crores.

•Big FM provides coverage over 1,200 towns.

•Big FM has an excellent coverage in villages, and there are more than 52,000 villages who listen to this station.

•Big FM enjoys leadership in key metropolitan cities.

Big(92.7) FM Coverage

Agra Ajmer Aligarh Allahabad

Amritsar Asansol Bangalore Bareilly

Baroda Bhopal Bhubaneswar Bikaner

Chandigarh Chennai Delhi(NCR) Guwahati

Gwalior Hissar Hyderabad Indore

Jalandhar Jammu Jamshedpur Jhansi

Jodhpur Kanpur Kolkata Kota

Mangalore Mumbai Mysore Panaji

Patiala Pondichery Rajkot Ranchi

Rourkela Shimla Solapur Srinagar

Surat Tirupathi Trivandrum Udaipur

Vizag

Advertise in Big FM-

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Services Offered by releaseMyAd

1)Media Planning and Buying of Radio Spots

We plan and buy advertising slots for advertisers that has the perfect listenership that compliments your business needs. We place your Ads at the right moments for the right number of times and the lowest rates to target the right audience to get maximum results.

Ad creatives are very essential incase of radio advertising asyour audio’s have to be powerful enough to take the perfectcall to action expected. We are in partners with Jingle Indiaand help advertisers to capture their target listeners

attention with enthralling ad creative at the most excitingrates.

You can get Ad creatives of the following formats:

*Jingles

*Voice Over's

2)Creative Development

Our team consists of highly experienced industryveterans. They easily comprehend the advertisersrequirements and craft the best media plansinclusive to your needs. Whatever be your objectiveor budget our experts will get you going to get theperfect results.

3)Consulting Services

Big(92.7) FM Advertising

Opportunities

Type Description

RJ mentions

In an RJ mention the RJ speaks about the brand in a very

effective and consumer engaging manner. An RJ mention

is approximately 60-90 seconds.

CapsulesCapsules are FCT spots.These are normal advertising

spots where you can place your Ad.

Contests

Contests are run during programming timeband. These

constitute 2 links. In the first link contest question is put up

and listeners are asked to call or message. In the second

link radio station declares the winner and take him/her on

air. Each link is of 60-90 seconds

Type Description

Sponsorships

These can be exclusive or associate sponsorships.

Exclusively can be used for Time Check and Traffic Update.

And all shows have associate sponsorship space.

Fabric

Fabric are the ones in which 3 RJ mentions are aired back

to back for the same brand in an hour. All 3 mentions are

connected with each other for a specific brand

communication.

Utilities

Traffic Update, Time Check, Weather Update, Stock Update

etc are Utilities which have an option of Associate or

Exclusive sponsorship Ad.

SpecialsWishes on a special day such as Diwali, Holi, Navratri,

Independence day ,etc by a client.

Type Description

Events

Marketing events are conducted by the radio

stations . The client have the opportunity for Title

Sponsorship, Powered by or associate

sponsorship.

SparklersSparklers or Sweepers are 10 second FCT which

are aired as the last or the first spot of the break.

Road Blocks

Road block is the one in which only One

Advertiser advertises for a particular time period. It

is an FCT road Block then all the spots aired will

be of the same advertiser. In content Road Block

the Programming content is utilised by one client

i.e the RJ Mentions, Sweepers etc

Outdoor Broadcast

When a client has an ongoing event at some

location then our Outbound Radio Jockey goes to

that specific location and records bits of

consumers act and the same is connected live on

the radio station with the Studio Radio Jockey.

Contact Us

You can email your requirement to us on: radio@releasemyad.com

You can also call us on 09038015241