Big Society's Big Mouth Toolkit

8/3/2019 Big Society's Big Mouth Toolkit

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DIGITAL CAMPAIGN KIT


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CONTENTS

Welcome (page 2)

What is Big Societys Big Mouth(page 2) Big Societys Big Mouths aims (page 2)

Missio (page 3)

Why a!e "e #oig this$(page 3)

%o" "e "ill #o this$ (page 3)

Wat to get i&ol&e# "ith Big Societys Big Mouth$ (page 3)

%o" you ca hel' (page 3-7)

%o" it "ill "o!( i '!actice (page 8)

)eal Actio o the g!ou# (page 8) To' thigs you ee# to (o" a*out Big Societys Big Mouth (page 9)

+uestios a# As"e!s (page 9)

To' thigs you ee# to (o" a*out the Big Society (page 9)

Lauch '!ess !elease (page 10)


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Welcome to the Big Societys Big Mouth #igital cam'aig (it

%ello, We!e &- The Natioal .oug /olutee!s Se!&ice a# "e# lo&e you! su''o!t to lauch a e"

iitiati&e "hich aims to hel' youg 'eo'le tu! thei! 0!ust!atios ito !eal actio, Weve created this

toolkit to tell you more aout the campaig! a!d give you the tools to get i!volved"

#$ you have a!y $urther %uestio!s $eel $ree to get i! touch at &*igmouth1&is'i!e#,com

Tha(s so much- The & team

What is Big Societys Big Mouth$&ere at &' e are kick starti!g a campaig! to put poer i!to the ha!ds o$ you!g people"

We a!t you!g people $rom all ackgrou!ds to share their opi!io!s o! a!y issue they $eel is a$$ecti!g thema!d challe!ge them to thi!k o$ ays they ca! make a cha!ge"

ig *ocietys ig +outh starts ith a digital e!%uiry i!to some o$ the most pressi!g issues a$$ecti!g the lives

o$ you!g people today" #t is a! o!li!e plat$orm "igsocietysigmouth"org $or you!g people to deate'

air their co!cer!s a!d co!!ect ideas aout their visio! $or cha!ge" ,ou!g people ill e ale to share

co!te!t' k!oledge a!d epertise o! hat has orked $or them a!d hat they ould like to see cha!ged"

.ocal activatio!s ill also e taki!g place o! the grou!d' ith & volu!teers taki!g the message directly to

you!g people / reachi!g out to people $rom a variety o$ ackgrou!ds" uri!g eruary' +arch a!d pril' &

ill e orki!g ith you!g activists i! $ive ig *ociety pilot proects across the cou!try" *ocial actio!

proects ill take place across 4!gla!d co!!ecti!g you!g people ith their commu!ities"

olloi!g the co!sultatio! e ill hold a parliame!tary eve!t i! pril 2011' here +5s a!d +i!isters ill

hear $irst-ha!d aout you!g peoples co!cer!s $or the $uture a!d their proposals $or cha!ge"

The Big Societys Big Mouth iitiati&e aims to21" ridge the gap etee! you!g people a!d the gover!me!t

2" 6ive all you!g people a voice to share their vies a!d opi!io!s o! hat matters most to them a!d

help them shape their political age!da

3" *potlight the great ork you!g people are already doi!g i! commu!ities a!d help them get more

i!volved i! drivi!g $orard the issues they $eel are most importa!t a!d releva!t to them

" evelop you!g leaders a!d i!spire real actio! as ell as co!versatio!" *upport you!g people to

make a real cha!ge i! their commu!ity a!d tur! their $rustratio!s i!to real actio!

#$ you do!t !eed to hear a!y more aout the proect a!d are already kee! to get i!volved a!d help' please

skip to How you can help" !d $or those ho ould like to $i!d out a it more e$ore you make a decisio!

the! do read o!"


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Big Societys Big Mouth Missioig *ocietys ig +outh is committed to empoeri!g you!g people to take real actio! a!d make a positive

di$$ere!ce to their lives a!d their commu!ities" We a!t to help you!g people get their voices heard y

those i! poer a!d i!vite you!g people $rom all ackgrou!ds to get i!volved"

We ill challe!ge a!d support" We elieve you!g people are societys most poer$ul assets a!d !o society'

ig or small' is complete ithout them"

Why a!e "e #oig this$he la!dscape $or you!g people is cha!gi!g dramatically" ,outh u!employme!t' local issues i! their

commu!ity' gu! a!d k!i$e crime' tuitio! $ee i!creases' the e!d to the 4ducatio!al +ai!te!a!ce lloa!ce

(4+) a!d higher educatio! cuts are all havi!g a ig impact o! you!g peoples lives / ut hat ca! they do

to drive real cha!ge

We elieve you!g people should!t e over looked" heir opi!io!s a!d ideas matter" hey are so importa!t

i! shapi!g our $uture / e !eed to liste! to them" :o society ill reach its $ull pote!tial ithout you!g

peoples i!volveme!t"

+a!y thousa!ds o$ you!g people are already playi!g a! active role i! shapi!g their commu!ities - this

campaig! is aout taki!g it to the !et level"

%o" "e "ill #o this$We ould like your support to help promote this proect a!d drive you!g people to the ig *ocietys ig

+outh esite ("igsocietysigmouth"org)" Weve created this toolkit to tell you more a!d hope$ully

give you everythi!g you !eed to promote ig *ocietys ig +outh through your !etork"

Worki!g ith you ell i!vite you!g people to oi! a!d start discussio!s o! issues hich matter to them" We

ill post co!te!t to help start the deate i!cludi!g regular !es' log posts' video co!te!t a!d discussio!

threads" ;isitors ca! post discussio!s o! a!y topic - e ill e led y issues hich matter to you!g people

a!d ide!ti$y hat issues matter most to them"

Wat to get i&ol&e# "ith Big Societys Big Mouth$#$ you like the sou!d o$ this proect a!d hat ere tryi!g to achieve' ed elcome your support i! helpi!g

us promote ig *ociety


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Email e"slette!#$ you have a !esletter a!d are ale to i!clude some i!$ormatio! o! the campaig! it ould e a huge help"

Weve dra$ted some eample copy $or you to ame!d a!d i!clude as you see $it"

E3am'le email e"slette! tem'late(target audience Young People)

Discuss the problems you face in your community and share ideas on how to make it better.

Worried aout your $uture ig co!cer!s you a!t to shout aout What matters to you he stoppi!g o$

4+' k!i$e a!d gu! crime' i!creases to tuitio! $ees' higher educatio! cuts' rise i! youth u!employme!t

What is your take o! it all What ould you do i$ you ere avid =amero! $or a day

"igsocietysigmouth"org is a :4W digital plat$orm set up $or you to share your vies : have

somethi!g do!e aout them"

How?

ig *ocietys ig +outh ("igsocietysigmouth"org) is a! o!li!e commu!ity $or you a!d your $rie!ds to

go a!d talk aout the issues a$$ecti!g you right !o" his is a private space $or you to share your thoughts

a!d ideas o! the state o$ the !atio!" ll comme!ts ill e gathered a!d the key issues take! $orard to

gover!me!t" olloi!g the campaig! ig *ocietys ig +outh ill hold a parliame!tary eve!t i! pril 2011'

here +5s a!d +i!isters ill hear $irst-ha!d aout ,@AB co!cer!s $or the $uture a!d ,@AB proposals $or

cha!ge"


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Blog 'ost#$ you have a log a!d thi!k you might like to post somethi!g o! the ig *ocietys ig +outh campaig!

("igsocietysigmouth"org) / eve i!cluded a! eample post hich may help you ith this"

E3am'le *log 'ost

We do!t o$te! rite aout proects u!less e actually thi!k they are orth talki!g aout" We ere

co!tacted y the orga!isers o$ a !e campaig! called ig *ocietys ig +outh

("igsocietysigmouth"org) a!d u!like ma!y e thi!k it is somethi!g youd de$i!itely like to get

i!volved i!D hear more aout"

"igsocietysigmouth"org is a :4W digital plat$orm set up $or you" #t is a! o!li!e space>

1" o share your vies a!d o! hat matters most i! society / hat issues are really getti!g u!der your

ski! at the mome!t

2" &ear hat likemi!ded people are doi!g to help their situatio!

3" ur! your $rustratio!s i!to real actio!

:ot o!ly that the people ehi!d the campaig! (!atio!al youth volu!teeri!g charity &) are promisi!g to>

ake the iggest issues $orard to 6over!me!t

&old a parliame!tary eve!t i! pril 2011' here +5s a!d +i!isters ill hear $irst-ha!d aout ,@AB

co!cer!s $or the $uture a!d ,@AB proposals $or cha!ge

ridge the gap etee! you a!d the 6over!me!t

he campaig! is i! respo!se to a piece o$ research co!ducted y &' hich spoke to over 1000 you!g people

i! 4!gla!d a!d revealed that>

C?E o$ you a!t to u!dersta!d your role i! the ig *ociety' a!d o!ly 2?E o$ you have actually heard

o$ it

82E o$ you do!t $eel like they have a!y i!$lue!ce over gover!me!t

lmost hal$ o$ you do!t trust he gover!me!t to make the right cuts

!d a massive 93E o$ you $eel that it is importa!t $or the gover!me!t to i!vest i! you!g people

#$ you thi!k you might $all i!to a!y o$ the aove camps a!d have somethi!g hoever ig or small you a!t

to say the! oi! the discussio! at "igsocietysigmouth"org

#$ you are $eeli!g poerless a!d $rustrated at the mome!t or perhaps you have do!e somethi!g great a!d

orth shouti!g aout the! they a!t to hear $rom you" 5erhaps you are orried aout getti!g a o' or

here you live' or that A!iversity places ei!g cut a!d 4+ is stoppi!g a!d tuitio! $ees have i!creased" #$

you have a! opi!io! or eve! ust a!t to hear more aout ho you ca! get i!volved a!d make a di$$ere!ce

the! it is de$i!itely orth checki!g out "igsocietysigmouth"org a!d i$ you like it the! tell you ca! tell

your $rie!ds tooF


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T"itte!#$ you have a itter $eed a!d are ale to get ehi!d the campaig! a!d teet the !es to your $olloers e

have dra$ted some suggested teets to assist" ,ou ca! $i!d us o! itter at Gvigmouth

E3am'le t"eets

6ot somethi!g to say Wa!t to e heard Why !ot tur! your $rustratio!s i!to Hrealactio! Ioi! the

deate check "igsocietysigmouth"org

What ould ,@A do i$ you could e avid =amero! $or the day Joi! the deate at

"igsocietysigmouth"org (Gvigmouth) Hrealactio!

What ould you choose to spe!d the 6over!me!ts mo!ey o! Joi! the deate at

"igsocietysigmouth"org (Gvigmouth) Hrealactio!

,ou have the poer to take Hrealactio! =heck "igsocietysigmouth"org to $i!d out moreF

=are aout your $uture Wa!t to see some Hrealactio! =heck "igsocietysigmouth"org $or

more i!$oF

Wa!t to e part o$ the ig *ociety ut !ot sure here to start or hy =heck

"igsocietysigmouth"org to $i!d out moreF

We like this !e campaig! "igsocietysigmouth"org Hrealcha!ge $or you!g peopleF


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4ace*oo( 'ost#$ you have a aceook group a!d are ale to support the campaig! through this plat$orm e have dra$ted

some eamples post you may like to use

- We like the sou!d o$ ig *ocietys ig +outh / a !e campaig! that a!ts to .#*4: to you a!d take

the iggest issues you raise $orard to 6over!me!t" #t is a place you ca! share your vies o! hat

matters most i! society a!d hear hat likemi!ded people are doi!g to help their o! situatio! ""

sou!d i!teresti!g =heck "igsocetysigmouth"org to oi! the discussio!

- oi!g somethi!g good to make a di$$ere!ce to society 6ot somethi!g to share hich may help

other people i! similar situatio!s =heck "igsocietysigmouth"org to oi! the discussio!

- ed up o$ ei!g ig!ored Wa!t to tur! your $rustratio!s i!to real actio! =heck

"igsocietysigmouth"org a!d do somethi!g that really matters

- #$ you could cha!ge o!e thi!g i! your commu!ity hat ould it e =heck

"igsocietysigmouth"org

- #$ you could e avid =amero! $or a day hat ould you do =heck "igsocietysigmouth"org

to oi! the discussio!


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%o" it "ill "o!( i '!actice ("igsocietysigmouth"org)

Timigs Discuss 5 Sha!e 64e*!ua!y7 Ma!ch 89::;

4ocus o the *iggest issues 6e# Ma!ch7 *egiig o0 A'!il 89::;

Get ou! &oice hea!# < go to Pa!liamet "ith 'las 0o! chage 6e# A'!il 89::;

)eal Actio o the g!ou#he ig *ocietys ig +outh campaig! ill develop you!g leaders a!d i!spire real actio! as ell as

co!versatio!" o ru! alo!gside ig *ocietys ig +outh campaig! e have recruited 10 commu!ity activist

volu!teers (1C-2? year olds) to ru! $ive commu!ity proects o! the grou!d i! the elo areas" hrough

social actio! proects o! the grou!d' you!g people ill e!gage ith commu!ity issues a!d co!!ect ith local

+5s"

or more i!$ormatio! see "igsocietysigmouth"orgDactio!s


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To' thigs you ee# to (o" a*out Big Societys Big Mouth cam'aig

ig *ocietys ig +outh has ee! set up to help ridge the gap etee! you a!d 6over!me!t ampli$yi!gyour vies a!d solutio!s $or a igger' etter society"

1. ig *ocietys ig +outh is a place $or you to share your vies a!d opi!io!s o! hat matters most to

you i! society

2. .ocal activatio!s ill also e taki!g place o! the grou!d' ith & volu!teers taki!g the message

directly to you i! commu!ities across 4!gla!d

3" We ill use this i!$ormatio! to help you shape the political age!da a!d ill hold a parliame!tary

eve!t i! pril 2011' here +5s a!d +i!isters ill hear $irst-ha!d $rom you aout your top co!cer!s

$or the $uture a!d your proposals $or cha!ge

+uestios a# As"e!s = Big Societys Big Mouth

Why shoul# "e su''o!t the Big Societys Big Mouth$

op reaso!s to support this proect>

1" #$ you a!t to help you!g people to e vocal aout hat matters to them

2" #$ you a!t to help you!g people shape the political age!da

3" #$ you a!t to help you!g people tur! their $rustratio!s i!to real actio!

" #$ you a!t to i!spire you!g leaders

Who is &$

&- is he :atio!al ,ou!g ;olu!teers *ervice a!d our aim is to i!spire a !e ge!eratio! o$ volu!teers (aged

1C-2?) i! 4!gla!d" We are a! i!depe!de!t charity a!d e a!t to create a culture here volu!teeri!g

comes !aturally a!d here the e!e$its o$ volu!teeri!g are u!derstood a!d celerated" or more

i!$ormatio! visit "vi!spired"com

Why shoul# youg 'eo'le get i&ol&e# i the '!o>ect$

ig *ocietys ig +outh ill help ampli$y the good ork that you!g people are already doi!g to help shape

their $uture" #t provides a place $or you!g people to voice their co!cer!s a!d share ideas o! ho to cha!ge

thi!gs $or the etter" his i!itiative ill ridge the gap etee! you!g people a!d the 6over!me!t a!d

i!spire you!g leaders ith local activatio!s o! the grou!d"

We are also promisi!g to hold a parliame!tary eve!t i! pril 2011 here +5s a!d +i!isters ill hear $irst-

ha!d $rom you!g people aout their top co!cer!s $or the $uture a!d their proposals $or cha!ge"


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To' thigs you ee# to (o" a*out the Big Society

he ig *ociety ca! e i!terpreted i! ma!y di$$ere!t ays a!d ith !o o!e siKe $its all a!ser" & elieves it istime $or you!g people to decide hat their ig *ociety isF

lthough there are ma!y di$$ere!t i!terpretatio!s o$ the ig *ociety the core pri!ciples are o$te! descried

as>

Em'o"e!ig i#i&i#uals a# commuitiesy dece!tralisi!g a!d redistriuti!g poer !ot ust $rom

Whitehall to local gover!me!t' ut also directly to commu!ities' !eighourhoods a!d i!dividuals

Ecou!agig social !es'osi*ilityy e!couragi!g orga!isatio!s a!d i!dividuals to get i!volved i!

social actio!' hether small !eighourly activities like hosti!g a ig .u!ch to large collective actio!s

like savi!g the local post o$$ice

C!eatig a ea*lig a# accouta*le statey tra!s$ormi!g gover!me!t actio! to a $leile

approach de$i!ed y tra!spare!cy' payme!t y results' a!d support $or social e!terprise a!dcooperatives


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.oug 'eo'le to #eci#e o thei! !ole i Big Society

vs !ig "ocietys !ig #outh initiative to connect young people to heart of $overnment

Lo#o2 !e !atio!al campaig!Lig *ocietys ig +outhLhich asks you!g people hat role they a!t

to play i! society' as lau!ched today y &' he :atio!al ,ou!g ;olu!teers *ervice" he i!itiative' hich ill

e co!ducted o!li!e a!d via local commu!ity actio! eve!ts' ill culmi!ate ith you!g people taki!g their

proposals $or cha!ge to gover!me!t i! pril 2011"

his campaig! is a respo!se to !e research (1'000I' 1C-2 year olds) hich $ou!d that>

@ver to thirds (C7E) o$ you!g people do!Mt k!o hat the ig *ociety mea!s $or them' o!ly 2?E have

heard o$ it

lmost hal$ (CE) o$ you!g people do!Mt trust the gover!me!t to make the right cuts

Whe! asked hat they thought the est thi!g the coalitio! had do!e' the maority could!Mt thi!k o$

a!ythi!g

+ore tha! a third o$ you!g people (3CE) $eel that the coalitio! cares less aout them tha! the previous

gover!me!t

5hase o!e o$ ig *ocietys ig +outh i!vites you!g people to oi! the discussio! at a !e o!li!e plat$orm -

ig*ocietysig+outh"org - hich ill reach out to you!g people across the cou!try" ,ou!g people $rom all

ackgrou!ds ill e i!vited to discuss the prolems they $ace i! their local commu!ities' share ideas o! ho

to address them a!d also collaorate to orga!ise social actio! proects"

he ig *ocietys ig +outh campaig! ill develop you!g leaders a!d i!spire real actio! as ell asco!versatio!" hrough social actio! proects o! the grou!d' you!g people ill e!gage ith commu!ity

issues a!d co!!ect ith local +5s" he $i!al stage o$ the campaig! ill see you!g people taki!g their

recomme!datio!s to gover!me!t decisio!-makers" ig *ocietys ig +outh ill give you!g people the

cha!ce to $i!ally have their say o! the key issues a$$ecti!g their lives today"

&s =hie$ 4ecutive' erry Byall comme!ted' Nhe ig *ociety is a co!cept that is movi!g rapidly $rom rhetoric

to reality" &ere at &' e elieve it is vital that you!g people are give! the opportu!ity to help de$i!e a!d

re$i!e hat the ig *ociety mea!s to them" +a!y you!g people are already taki!g real actio! i! their

commu!ities" &oever policy makers curre!tly ru! the risk o$ ig!ori!g the vies o$ a group ithout hich

uildi!g the ig *ociety ill e impossile"O

Byall co!ti!ued' N@ur missio! ith the ig *ocietys ig +outh campaig! is to start a deate that ill !ot

o!ly e!gage ith thousa!ds o$ you!g people' ut that ill also ide!ti$y ta!gile solutio!s to the arriers that

may e preve!ti!g them taki!g a more active role i! their commu!ities" We ill the! ork ith you!g

people to take their proposals to gover!me!t a!d e!sure they i!$lue!ce the developme!t o$ ig *ociety

policy at oth a !atio!al a!d local level"O

.ocal activatio!s ill e taki!g place o! the grou!d' ith & volu!teers taki!g the message directly to you!g

people / reachi!g out to people $rom a variety o$ ackgrou!ds" uri!g eruary a!d +arch' & ill e

orki!g ith you!g activists i! $ive ig *ociety pilot proects across the cou!try" *ocial actio! proects ill

take place i! commu!ities across 4!gla!d helpi!g you!g people to tur! their ideas $or cha!ge i!to actio!>


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To 0i# out mo!e i0o!matio a*out the cam'aig a# to >oi the Big Societys Big Mouth #e*ate- 'lease

&isit"igsocietysigmouth"org

===== ENDS ======

Big Society's Big Mouth Toolkit

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